2. Customer Discovery Path
1. Decides on going to a country- needs to find a hotel
Posts on facebook, or twitter
Ask friends and relatives
Buys a travel magazine
Looks at newspaper advertisement
Asks friends over there if they are willing to rent their apartment
on the spot
Go to a travel agency to get information
Brochures
From previous experiences
2. Go on the few chosen websites or OTA’s. Compare
prices
3. Choose the best prices and most convenient hotel
3. A New Customer Discovery Path
Touchpoints of Morgans New Creative Customer Path
Innovative, elegant, style, Not just focusing on
deeply interactive, luxurious platforms such as internet,
Very interactive map to social media, friends and
choose destination and hotel family but on interest.
Applications for phones Ex. I like music, so will find a
Pictures hotel that is related to music,
Specifically chosen hotels by asking other people who
based on themes such as like music, or posting on
‘green’ facebook about music etc…
Through common interests: Creating communities of
Culture, art, music etc… interest as a discovery path
