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Jc Mothers Day

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Jc Mothers Day

  1. 1. JUICY COUTURE MARKETING CAMPAIGN 15-31 March 2008 Gulf beauty General Trading JORDAN
  2. 2. Introduction <ul><li>Mother’s Day (21 March ) is one of the most important occasions in Jordan , indeed most of the purchases is concentrating on perfumes , for that we decided to have a concentrated campaign in the related period to get the most possible sales results </li></ul><ul><li>We have focused during our campaign on </li></ul><ul><li>maximum attractive and elegant exposure for the brand at the most important retail shops (in a shopping center) </li></ul><ul><li>Spraying Campaign </li></ul><ul><li>Added value gift for the customers (exclusively VA VA VOOM Customers) </li></ul><ul><li>And Sampling campaigns at banks and major ladies gatherings </li></ul>
  3. 3. WINDOWS
  4. 4. Windows @ Gifts Center Shops
  5. 5. Windows@ Merch We did our best to keep our JC Windows at MERCH Shops since the launch and till end of March
  6. 6. <ul><li>IN-DOOR DECORATIONS </li></ul><ul><li>VA VA VOOM SPECIAL CAMPAIGN </li></ul>
  7. 7. Entrance Dummy at right hand of the entrance Transparency & banner at the left side
  8. 8. Inside Shop Danglers and wobblers hanging from ceiling
  9. 9. Inside shop (2) Boxes on the pathway which is a good tool to catch attention
  10. 10. @ the back of the shop
  11. 11. Spraying Campaign <ul><li>We made similar spraying activity to the one that we did during Valentine Day , and we even used the same promoter . </li></ul><ul><li>But to add more attraction we changed the dressing of our stand to make it more eye-catching </li></ul>
  12. 12. Special Gift A nice box of luxury chocolate were given as a gift for every JC purchase
  13. 13. Sampling campaign <ul><li>We used limited number of similar boxes to the one given during the Gift with purchase event to do a sampling campaign at banks and ladies gathering adding Juicy Couture sample to the chocolate. </li></ul><ul><li>That had a good effect , mentioning that since the launch samples (alone) are distributed widely and intensively by our promoters specially at JC Retail shops/doors </li></ul>
  14. 14. Closing <ul><li>This event has also: 1)granted us a better level of brand awareness at the outlets and between customers </li></ul><ul><li>2) achieved better sales results </li></ul>
  15. 15. <ul><li>Thank you </li></ul>