AG Guide on Increasing Your Reach with Brand Mobile Marketing

2. In today’s multimedia world, you need a multi-channel approach to reach your target audience. Whether
customers are using online platforms, mobile devices or traditional print media to find the products and services
they need, you should be there, providing them options as you increase your company’s exposure.
Scan this QR code with AlphaGraphics’ multi-channel and cross-media marketing services enable you to interact with potential
your smartphone to see an
clients in ways never before possible. Whether you need to improve brand awareness, boost marketing
informative video about
Mobile Marketing. efforts or explore the world of ePublishing, you’ll get expert assistance backed by over four decades in the
communications industry.
For a free reader, visit
alphagraphicsmobile.com
from your phone’s browser. Increase your reach today by working with the marketing communications team at AlphaGraphics.

3. Mobile Marketing
Mobile Marketing
With instant access to the web through the use of mobile devices, your customers can
now find the information they need anytime, anywhere. When it comes to your marketing
campaign, are you capitalizing on the millions of people who depend on their iPhones,
iPads and Androids on a daily basis? Let AlphaGraphics create a comprehensive marketing
plan for your business that incorporates essential networking tools like:

4. QR codes provide your company the chance to interact with customers in a whole new way—through the use of
dynamic 2D barcodes. These codes, which can be placed on all types of print or multimedia marketing materials, let
you uniquely position messages or special offers that users can scan with the cameras on their mobile devices.
Increase your reach by:
• Staying ahead of the curve - With the increasing trends in QR code scanning, having a QR code presence for
all of your products and services is quickly becoming the norm.
• Providing information instantly - Having more immediate access to meaningful data means you will have the
ability to identify what is working well and your areas of opportunity, more quickly.

5. Mobile Marketing
Mobile Marketing
Has your company discovered the benefit of text messaging? Not just for person-to-person
communications, many organizations around the world use standard SMS messaging to
inform users about important news and events, all through the convenience of their cell
phones or mobile devices.
Increase your reach by:
• Being heard - The majority of text messages sent are read by the recipient,
making it easier to connect with your target audience.
• Being more relevant - The ability to engage users in a two-way conversation,
and collect valuable data, means you can create more relevant messaging to drive
more interest in your products and services.

6. Through MMS, your company can leverage the power of mobile multimedia to communicate key messages and
information to your target audience. More than standard text messaging, the MMS platform allows you to provide
dynamic messages that include text, photos and videos.
Increase your reach by:
• Having visual appeal - Since more than one-third of the mobile population uses MMS to communicate, you can
speak to your customers visually, using fewer words.
• Generating immediate results - Most MMS messages are opened within 48 hours, so you can deliver your
visual message quickly and enjoy more immediate results.

7. Mobile Marketing
Mobile Marketing
With a custom mobile app for your business, you’ll boost your marketing communications
and connect with members of your target audience in exciting new ways. By providing
regular updates using a fun, interactive platform, you’ll stay cutting edge and relay your key
messages over the mobile devices your customers use every day.
Increase your reach by:
• Having instant accessibility - Mobile apps give users the ability to quickly engage
with your products and services, at their fingertips. This makes it easier and more
convenient to retrieve information about your business.
• Tracking and refining - Mobile apps allow you the ability to track and report
customer activity on the app, permitting you to see behavior that can help you
generate more targeted messaging and quickly manage the user experience to be
even more effective.

8. While having an interactive website is a crucial component of online marketing, it’s important to reach out to the
millions of users who are searching through their mobile devices. You need to have an active mobile web presence
that allows users to easily access information about your company.
Increase your reach by:
• Keeping your visitors - With mobile users looking for quick and easy-to-navigate information about your
business, having a mobile-optimized site will ensure you don’t lose more than one-third of the users who visit
you online.
• Positioning yourself - The ability to monitor user activity means you will know where people are spending time
and the types of information they are most interested in, helping you better position your product or service.

9. Mobile Marketing
Mobile Marketing
Creative, eye-catching design can help your company’s messages pop. To ensure your communications are
making the right impression, you need outstanding graphic designs that make your logo and marketing materials
visually stimulating AND professional. Our graphic design pros can help you create sizzling collateral, branding,
and online platforms, so prospects and customers take note—and remember you.
The work doesn’t end after you’ve planned and launched your marketing campaign. Through focused reporting
and tracking, you’ll learn exactly how effective your efforts are, so you can fine-tune your techniques for even
better results. When you work with AlphaGraphics, we’ll help you collect and analyze the metrics that matter
most, so you can increase your reach … and your ROI.
Did you know that 40% of the success of your direct marketing campaign hinges on the quality of your list?
To translate your marketing communications into sales, you need to reach out to the right people. Getting
your message heard requires a clean, targeted list filled with relevant leads, so you can achieve the highest ROI
possible for your efforts. We offer comprehensive list acquisition and management services to help you buy, build
and manage the right lists to help you grow your business.

10. Your local AlphaGraphics is supported by and connected to a global network of providers who ensure consistent, quality
service for businesses like yours all around the world. We can help you navigate the planning and printing of almost any
communications campaign—and make your life simpler in the process.
Our Quality Management Program, based on ISO 9001:2008 guidelines and incorporating Lean Manufacturing
philosophies, is your guarantee that AlphaGraphics’ quality print and production management meets precise
quality assurance standards. We engage in the best business practices in our industry to help ensure our
deliverables will consistently meet your exact business requirements.
AlphaGraphics takes environmentally responsible business practices seriously. Every AlphaGraphics business
center holds or is working toward earning certification from the Forest Stewardship Council (FSC). This means
that many of our papers are rigorously reviewed and controlled to ensure they come from eco-responsible
sources, which helps limit the impact your projects will have on the environment. Contact your local
AlphaGraphics center today to see if they hold FSC Certification.
Fact sources: http://sources.alphagraphics.com/

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