Grow Your Business with Search Engine Marketing

Ale Agostini

AleAgostini.com
Al A ti i
Grow Your Business with
Search Engines Marketing

Internet Marketing Optimisation
© 2011 Bruce Clay ILS All Rights Reserved www.BruceClay.it

19

Corporate Background

Bruce Clay is a Digital Marketing
Optimizer consultancy specializing in
p y p g
organic Search Engine Optimization
(SEO) , Pay-per-Click (PPC), Analytics,
SEO Web Architecture/Design and
W b A hit t /D i d
Conversion.

The company started in 1996 and it has
International Offices in USA, Italy,
Switzerland, South Africa, India, Japan,
Brazil and Australia.

Internet Marketing &
© 2011 Bruce Clay ILS All Rights Reserved
2009 Clay, Inc. All Rights Reserved www.BruceClay.com • (866) 517-1900
www.BruceClay.it Website Promotion

3
Our Digital Marketing Partners

http://searchmarketingexpo.com/west/workshops

4
Our Digital Marketing Partners

http://www.searchenginestrategies.com/newyork/training‐bruce‐clay.php

Global Integrated Media Company owned by Rupert Murdoch

5

N
News C
Corp. R
Revenues 2005 2010
2005>2010 (Mio USD)

News Corporation (NWS)

35.000
30.000
30 000
25.000
20.000
20 000
News Corporation
15.000 (NWS)
10 000
10.000
5.000
0
2005 2006 2007 2008 2009 2010

Revenue in MIO usd

Leading Search Engine Named Google

7

G
Google VS N
l News C
Corp. R
Revenues 2005 2010
2005>2010 (Mio USD)

35.000
35 000

30.000

25.000

20.000 Google Inc

15.000 News Corporation
(NWS)
10.000

5.000

0
2005 2006 2007 2008 2009 2010

Revenue in MIO usd

Where does Google makes its living ?

Source: Google – January 2011
9

Sponsored/Paid Ranking ( G
S d/P id R ki Google Ad
l Adwords)
Adwords)
d

10

2

S EARCH E NGINE R ELATIONSHIP C HART®


3

S EARCH E NGINE R ELATIONSHIP C HART®


13

Google: O M k i tool to reach N markets
G l One Marketing l h k

Quote di Mercato Google nei vari paesi – Marzo 2011*
Quote di Mercato Google nei vari paesi Marzo 2011*


14
http://www.youtube.com/watch?v=uFzoM59bIQ8

HOW DOES GOOGLE ADWORDS
WORKS…


Organic R ki
O i Ranking: if you are relevant > you are visible
l i ibl

15

Why SEO ?

The goals of most SEO programs is to assist
clients in their internet marketing efforts:
Ranking (everybody wants to be in page 1)
Highly Targeted Traffic
Conversion and Revenue
Reputation
Branding


Why Page 1 matters
Click Through Rate by Position in Google:
g y g

78 % of all clicks are organic

Position 1 gets +/- 42% of all clicks

Top 4 positions get 68% of all Clicks

The only time People go over page 1, is
when they search their own content…
h h h h i


DOES GOOGLE INDEX IMAGES?VIDEOS?


Universal Search increases SEO complexity
Universal Search (Images, News, Video, Maps, etc)
is
i BIG and makes SEO t
d k tougher
h


DOES GOOGLE KNOWS WHEN YOU SEARCH


Focus on Google
Focus on Google:
g

Google is market leader in Italy with more than
90% of share

Google has at least 64% of market share in all
biggest world economy ( expect China & Russia)

What is the most searched word in Bing and
Yahoo?
Y h ? ….

Keep in mind that Your brand is what is
shown by Google in page 1, NOT what you
say it is

Branding on Google – Instant Search for ENEL


Branding on Google – Blue Chip Company


SUM-UP
SUM UP
GOOGLE HAS BECOME A “MUST” MARKETING
TOOL FOR ANY SMART COMPANY

IF YOU TAKE ADVANTAGE OF GOOGLE GLOBAL
REACH, YOU CAN GROW YOUR DOMESTIC &
REACH
INTERNATIONAL BUSINESS !

IF YOU’D LIKE WORKING IN SEARCH MARKETING
ENGINE IN ITALY OR ABROAD CONTACT ME!


Grow Your Business with Search Engine Marketing

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