This document discusses agile innovation and human-centered design. It provides an overview of key concepts and activities that can be included in an innovation framework, such as personas, journey maps, user research, and the Lean UX Canvas. The document emphasizes that innovation requires an iterative approach and dynamic collaboration. It also notes that design thinking can be integrated into an agile process to help build innovative solutions through learning and refinement at each step. Finally, the conclusion encourages combining intrapreneurial skills with innovation strategies to continuously transform through a customer-focused approach.

1. Agile
Innovation
&Human-Centered Design
Chloe Benaroya
chloebenaroya@gmail.com
1

2. 2
Few words about me ..

3. Agenda
3
Innovation,HCD,iterative approach Some key activitiesto include in your
framework
Persona
JourneyMaps
UXR and usability
Lean UX Canvas
Conclusion: Buildingyourinnovation
strategy.

4. What is innovation?
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Smart phones (late XXe)
Technology: wireless commuication+ mobile OS +hardware
Market: lower costof communication, accessiblefrom
everywhere, versatileportableusage.
Social impacts: Work relationships, social media, retail..etc
Gutenberg Printing Press (1450)
Technology : moveable type printing press
Market : disruption of the manuscript market (Costs 1:8)
Social impact : Renaissance, Scientific
Revolution, Reformation, Raise of nationalisms.

5. Innovation at the Product level: Product Owner's dilemna

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HCD process as a dynamic collaboration
British Design Council
Source: https://www.designcouncil.org.uk/news-opinion/design-process-what-double-diamond

7. 7
Design-thinking as an iterative process
Design Thinking Process Spaces
Build
Measure
Learn
https://dschool.stanford.edu/

8. 8
Persona
"A persona is a fictional,yet realistic,
descriptionof a typical or target user of the
product. A persona is an archetype instead of
an actual living human, but personas should
be described as if they were real people ."
Ni
elsen Norman Group
https://unsplash.com/@thisisengineering on Unsplash
Photo by Charles Deluvio on Unsplash

9. Empathize with your audience : Own your persona
Customer
NPS/Voice
of the
customers
CX metrics
User
qualitative
research
Sales or
Field
feedback
Behavioral
data
(analytics)
Marketing
research
My own
team
experience

10. Iterate on your persona
Build
provisional
persona
Plan your
next UXR
Measure
Learn and
refineyou
persona
• Persona is not a marketing segment
• Extreme case can help uncover value
• Persona is a never complete artifact. Refine it at
each key learning moment.
• Capture only what you need
• Focus on your 2-3 main persona to start
• Persona can change over time

11. "A journey map helps you think
systematicallythrough the steps
your customers—internal or
external—have when they interact
with your product or service."
Tom & David Kelley, Creative Confidence
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Journeymap
Episode map
https://www.mural.co/ template for Journey Map

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Step 1: Uncover value from your Journey map
painpoint painpoint
Possible
solution
Possible
solution
Possible
solution
Blue sky
solution

13. Step 2: Iterate your
Journey map
Consider to add:
• Channels
• Touchpoints
• KPI per touchoints:
- NPS
- Usability score or report
- Traffic
- CX metrics
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14. 15
User research
"User research focuses on
understanding user behaviors,
needs, and motivations through
observation techniques,
task analysis, and other
feedback methodologies"
Usability.gov
Y.Li

15. 16
• Plan your UXR early
• Test your riskest assumption
first
• Build benchmark
• Pick the Minimum Viable
Prototype to validate your
assumption
Concept
(Qualitative
testing)
Non-functional
prototype
(Qualitative
testing/Usability
testing)
Low-fidelity
prototype
(Usability
testing)
Hi-fidelity
prototype
(Usability testing
/ UX
analytics/UX
score)
Integrate your UXR into your planning

16. 17
Lean UX Canvas
Jeff Gothelf
• a facilitation tool for cross-functional teams
designed to create a customer-centric conversation
about the work the team is doing
• an initialrecipe for teams to follow in the early
stages of agile adoption
• a kind of “insurance policy” to ensure learning
takes place in every sprint
• It exposes the gaps in the team’s understandingof
the problem they’re solving, who they’re solving it
for and why they believe their solutionswill work
• It’s a first step in the shift of the conversation
from outputsto outcomes.
https://jeffgothelf.com/blog/leanuxcanvas-v2/

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18. Types of Innovation
November 18, 2020 19
McKinsley2009, Three horizonframework

19. Conclusion
• Innovation is not about technology only, it
requires an integrated vision.
• Design-thinking and agile can be
integrated in the same iterative and
empowering framework.
• Digital transformation is a never-
ending story.
• Intra/Entrepreneurial approach and skills to
balance innovation strategies.
Contact:
chloebenaroya@gmail.com