1.
Describing Your
Business …

2.
Overview
Why ?
- To avoid big
mistakes.
- To counterbalance
your emotions.
- To make sure
everyone's on the
same page.
- To develop a game
plan.
- To raise capital.
When ?
- Seek collaboration
for a business.
- Start or Change
Business.
What ?
- Communication
Tools with
management.
- Business Controll
(Business Direction).
- Proposal.

3.
Components
1.
Business
Strategy
2.
Business
Objective
3.
Business
Model
4.
Business
Plan

4.
1/2.
Business
Model
1/2.
Business
Objective
3.
Business Strategy
4.
Business Plan
The Relationship

5.
“
Key Partners
Who are our key
partners ?
Key Activities
What are our key
activities to produce
value ?
Value
Proposition
What value do we
offer to customer ?
Customer
Relationship
How do we retain
our customer ?
Customer
Segments
For whom are we
creating value ?
The one who buy
our product / service.
Key Resources
What do we have to
produce value ?
Channels
How do we deliver
the value ?
Cost Structure
What important cost should we spend ?
Revenue Streams
For what value are our customers really willing to pay ?
Business Model Canvas

6.
“
The Strategy Diamond
Arena
VehiclesStaging
Differentiators
Economic
Logic
Arena : Where will we be active ?
- Product Categories ?
- Channels ?
- Market Segments ?
- Geographic areas ?
- Core Technologies ?
Staging : What will be our sequence of Moves ?
- Speed of Expansion ?
- Sequence of initiatives ?
Economic Logic : Where
returns will be obtained ?
- Lowest Cost through scale
advantages ?
- Lowest Cost through
scope and replication
advantages ?
- Premium prices due to
unmatchable service ?
- Premium prices due to
proprietary product
features ?
Differentiators : How will we win ?
- Image ?
- Customization ?
- Price ?
- Styling ?
- Product reliability ?
- Speed to Market ?
Vehicles : How will we get there ?
- Internal Development ?
- Joint Ventures ?
- Licensing ?
- Alliances ?
- Merger or Acquisitions ?

7.
“
Business Plan Components
1. Executive Summary
2. Business Description
3. Market Strategies
4. Competitive Analysis
5. Design and Development Plan
6. Operation and Management Plan
7. Financial Plan

8.
Cases
Let’s have discussions

9.
Mitra Adi Perkasa
(MAP)
Helping for Entering New Market
1

10.
“
Key Partners
- Mall & Shopping
Avenue
- Product Owner
(Company)
- Logistic Services
Key Activities
- Marketing &
Business
Development
Research
- Product Sales
Value
Proposition
Business
Development
Services
Customer
Relationship
- MAP Integrated
Card.
- Availability on
Mall.
Customer
Segments
- Company who
need help to
expand Business
in Indonesia.
Key Resources
- Solid
Management of
Business (People)
- Network of
Business
- Solid System
(Business
Framework/Best
Practice)
Channels
- MAP Network
Cost Structure
Business License
Marketing & Advertising
Revenue Streams
Profit Sharing
Product Sales
In Canvas

11.
“
The Strategy
Arena
VehiclesStaging
Differentiators
Economic
Logic
Arena : Where will we be active ?
- Indonesia Area
- Import Products
Staging : What will be our sequence of Moves ?
- Product License
- Product Sales
Economic Logic : Where
returns will be obtained ?
- Premium Prices
Differentiators : How will we win ?
- MAP Network
Vehicles : How will we get there ?
- High Capital (Solid Investor)

12.
Google Growth by
Acquisition
Sustain competitiveness
2

13.
In Canvas
Key Partners
✓ Engineers
Community.
✓ Free Service
Subscriber.
✓ Hardware &
Network Provider.
✓ Mobile Phone
Manufacturer.
Key Activities
✓ Research &
Development.
✓ Content
Management.
Value
Proposition
✓ Integrated
Advertising
Platform.
✓ License of Mobile
Operating System
(Android).
✓ Google
Marketplace
(Google Play).
Customer
Relationship
✓ Update
technology
(Innovation)
✓ Long term
agreement with
manufacturer.
✓ Community
Approach.
Customer
Segments
✓ Premium
Subscriber.
✓ Advertiser.
✓ Mobile Phone
Buyer.
✓ Mobile
Application
Producer /
Developer.
Key Resources
✓ Google
Ecosystem.
✓ Hardware
Infrastructure.
✓ Content.
Channels
✓ Online Google
Platform.
Cost Structure
✓ Research & Development Cost
✓ Advertising & Promotion
Revenue Streams
✓ Advertising
✓ Subscription fees
✓ Licensing

14.
Google
✓ Sergey Brin, Google's co-founder and president of
technology. "Video is a great medium for
advertising,“
✓ Google announced Google Video on January 5,2006
✓ Google planned on a pay-per-view service for its
users to watch copyrighted videos through
partnerships with TV companies., but that was
eventually scrapped and it allowed users to upload
their own videos for others to see.
✓ Google paid $1.65 billion to the YouTube owners for
acquisition.
Youtube
✓ Website was started in Nov 2005
✓ It allowed users to upload their own videos for
other to see – the same concept that Google
Video was aiming for.
✓ As of a July 16, 2006 survey, 100 million clips
were viewed daily with an additional 65,000
videos uploaded per 24 hours. It has an average
of 20 million visitors clicking onto the website
each month.
Share of Visits (2006) :
❑ YouTube: 45.46%
❑ MySpace Videos:
22.99%
❑ Google Video: 10.25%
❑ Yahoo! Video: 6.06%
❑ MSN Video: 5.92%

15.
“
The Strategy
Arena
VehiclesStaging
Differentiators
Economic
Logic
Arena : Where will we be
active ?
- Internet Environment
SolutionStaging : What will be our sequence of
Moves ?
- Integration of Google Product
Economic Logic : Where
returns will be obtained ?
- High Volume of
Transaction
Differentiators : How will we
win ?
- Brand
- Speed to Market
- Worldwide
- High Accuracy Targeted
Ads
Vehicles : How will we get there ?
- Acquisition
- Technology Research &
Development

16.
Aftermath of acquisition
2016
1 billion active users, 4 billion video
views/day, 300 hours video
uploaded/minute, 4.2 billion net ad
global revenue (2015), contribution 6%
of Google total revenue.

17.
Blue Bird Case
Innovate or die
3

18.
In Canvas
Key Partners
✓ Driver.
Key Activities
✓ Asset
Maintenance.
✓ Service Delivery
Value
Proposition
✓ Taxi
Transportation
Service
Customer
Relationship
✓ Availability.
✓ Call Reservation.
Customer
Segments
✓ Big City.
✓ Worker.
Key Resources
✓ Car (Asset).
Channels
✓ Direct Sales
through driver.
Cost Structure
✓ Driver
✓ Asset (taxi)
Revenue Streams
✓ Service Fee

19.
“
The Strategy
Arena
VehiclesStaging
Differentiators
Economic
Logic
Arena : Where will we be active ?
- Transaction Service
Staging : What will be our sequence of Moves ?
- Increase Quality of service to better pay
- Invest on asset to increase transaction
Economic Logic : Where
returns will be obtained ?
- High Volume of
Transaction
Differentiators : How will we win ?
- Brand
- High Quality of Service
- Higher Coverage
Vehicles : How will we get there ?
- Capital Market
- Investor

20.
In Canvas (Sharing)
Key Partners
✓ Driver.
✓ Vehicles.
Key Activities
✓ Research &
Development
Application.
✓ Partner-Benefit
Management.
Value
Proposition
✓ Data/Information
Service
Customer
Relationship
✓ Online
Reservation.
Customer
Segments
✓ Big City.
✓ Worker.
Key Resources
✓ System
Channels
✓ Online.
Cost Structure
✓ Driver
✓ System, Research & Development
Revenue Streams
✓ Service Fee

21.
“
The Strategy
Arena
VehiclesStaging
Differentiators
Economic
Logic
Arena : Where will we be active ?
- Data Transportation Service
Staging : What will be our sequence of Moves ?
- Subsidy of Driver
- Increase Product Category
- Get higher volume
Economic Logic : Where
returns will be obtained ?
- High Volume of
Transaction
Differentiators : How will we win ?
- Online System
- Low Cost
Vehicles : How will we get there ?
- Economic Sharing

22.
Indonesia : Battlefield
of E-Commerce
Attractiveness of Emerging Market
4

23.
JD vs AlibabaChina Expansion
Blibli vs MatahariMallBettle of Online Mall
Tokopedia vs BukalapakMarketplace War

24.
Hatur
Nuhun!
Gugun