This document provides an overview of a presentation on the importance and art of storytelling for businesses. It notes that 73% of people would rather hear stories from businesses than be sold to directly. The presentation aims to inspire audiences on the need for organizational storytelling, educate on effective storytelling techniques, and provide tools to help audiences develop their own stories. It will cover topics like the attributes of great stories, storytelling formats, and keeping stories engaging in the digital age. The presentation will be delivered by Sean Moffitt, managing director of Precog and WikiBrands, and will provide a customized, credible, and practical experience for attendees.

1. Once Upon a Company Time …
The Science and Art of Storytelling in a Digital Age
PRESENTATION/WORKSHOP OVERVIEW

2. 73% OF PEOPLE WOULD
RATHER HAVE BUSINESSES
TELL THEM STORIES THAN
SELL THEM STUFF.
IMPORTANCE

3. INSPIRATION
“AUDIENCES ARE HARDER TO
PLEASE IF YOU ARE JUST GIVING
SPECIAL EFFECTS, BUT THEY ARE
EASY TO PLEASE IF IT’S A GOOD
STORY.”
STEVEN SPIELBERG

4. ENVIRONMENT/CONTEXT
“THE AVERAGE HUMAN DIGITAL
ATTENTION SPAN IS 8 SECONDS,
DOWN 50% VS. 2000 AND NOW
LESS THAN A GOLDFISH.”
SOURCE: MICROSOFT

5. OBJECTIVES
ü INSPIRE audiences on the need for storytelling
and narraVves from the best organizaVonal
storytellers
ü EDUCATE people on the art and science of good
storytelling
ü HELP SEED/DEVELOP the audience’s own
stories and provide canvases/processes to achieve
success

6. KEY
AUDIENCES
• Execu6ve Teams
• Change Agents/Intrapreneurs/Not-­‐for-­‐Profits
• Marke6ng/Communica6ons/Agencies
• Digital Teams/Startups
• Corporate/Civic/Social Innova6on Groups

7. SEVEN
LEAD
COMPONENTS
q The Importance of Brand, Purpose & Story
q 11 “SUCCESS” Ideas That Resonate
q The Key A_ributes of Great Stories
q Lead Storytelling Formats
q Keeping Stories Afloat in the Digital Age
q Internal Engagement & External Outreach
q Storytelling Canvas & Roadmap

8. IDEA SPRINGBOARDS WITH “SUCCESS”
Simple
Unexpected
Useful
Concrete
Credible
Contextual/Timely
CollaboraVve
EmoVonal
Escape
Social
Stories
FRAMEWORK

9. OUR
CREDIBILITY
• Have built stories for some of the world’s top
brands as clients and agency leaders
• Deeply understand content-­‐driven, social and
aPen6on & trust-­‐starved digital environments
• Interviewed 100+ of the leading customer
engagement brands to learn best prac6ces
• Built an Exis6ng library of Storybuilding Canvas/
Workshop Tools

10. PERFORMANCE
PRECOG & WIKIBRANDS MANAGING DIRECTOR
SEAN MOFFITT’S presenta6ons and workshops
deliver:
• Customiza6on for Each Audience
• Credibility & Professional Approach
• Energy, Provoca6on & Empathe6c Delivery
• Prac6cal & Valuable Tools and Content
• Fresh & Up-­‐to-­‐Date Insights

11. LET’S
CONNECT
WE ACCELERATE YOUR DIGITAL MATURITY
www.precog.digital
sean@precog.digtal
www.wiki-­‐brands.com
sean@wiki-­‐brands.com
For all presentaVon and workshop enquiries, please contact:
Brandie McCallum at (914) 621-­‐6854 brandie@precog.digital