Some of Jasmine Sandler client case studies on SEO & Digital Marketing services work as a lead Digital strategist since 2006. More testimonials, case studies and results can be found on www.jasminesandler.com
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Jasmine sandler - Sample Client Case Studies
1. CLIENT CASE STUDIES
KEYNOTE SPEAKER,
AUTHOR, TRAINER ,
CONSULTANT
➢ SEO
➢ INFLUENCERMARKETING
➢ PERSONALBRANDING
➢ SOCIALBUSINESSDEVELOPMENT
➢ ONLINEREVENUECONVERSION
2. CHRISTINE SEDDON
FORMER MARKETING
MANAGER, ESRB
https://www.linkedin.com
/in/seddonchristine/
ENTERTAINMENT SOFTWARE RATINGS BOARD (ESRB.ORG)
CLIENT NEEDS -
To create awareness and usage of the video game rating system
amongst three parental audiences, supporting national video game
publishers.
SOLUTION MIX -
• SEO Strategy and Guidance
• Online Partnership Marketing Support and Execution
• Blogger Outreach & Management
RESULTS -
âś“ Relationships with Good Housekeeping, Parenting, Working Mother,
GRAND and more.
âś“ 1.5M views of interactive game search widget across partner sites
âś“ 25M aware parents brand visibility of ongoing EPR
âś“ Good Housekeeping Seal of Approval on E+ games for their
audience (monthly)
âś“ Doubled E-Mail open and Click-through rate increase month to
month . Creation of ParenTools Newsletter and Gamer Alerts.
"Jasmine helped us with our Online
Branding and PR Programs. She is
extremely knowledgeable in the
digital space and understands the
needs of the company she is
working with.
Jasmine provides inventive out-of-
the-box ideas to help drive traffic to
websites, connect with consumers,
and create social media and search
engine marketing campaigns.
Jasmine is a pleasure to work with,
is very reliable and trustworthy and
will be an asset to any client."
CLIENT Case Study: VIDEO GAMEINDUSTRY
3. CLIENT NEEDS-
• Strong Sales from off-line program, but weak online brand
• Poor user experience
• Positioning of a new brand not “dinner cruise”, but as “Party Cruise”
• Need to enhance brand online and gain visibility
SOLUTION MIX -
• Partnership Marketing across cities with local DJ's and clubs
• Strategic online and action marketing plan
• New logo, new web site
• Paid Search Optimization: 5 cities
• SEO & Online PR
• Social Media – Facebook fans, Passenger videos and sharing
RESULTS -
âś“ 25% growth in New York and over 50% in Chicago
âś“ Development , growth and ownership of new Miami market
✓ #1 Position in Google for “Party Cruise” in all cities
âś“ Sold Out July 4th cruises and NYE cruises
CLIENT Case Study: ENTERTAINMENT: LOCAL CRUISES
Alex Ferbeyre
Audio / VisualCreative| Music Industry
Consultant| Event Architect
https://www.linkedin.com/in/alexfer
beyre/
"Jasmine Helped City Lights Cruises Miami
Get launched off the Ground. She was very
thorough in her marketing plans and made
it easy and hassle free to think out side of
the box with Goal oriented results.
I worked with her during our initial
promotions phase, and brainstormed on
getting the most out of the Miami market
and the local media."
4. RICG AGENCY CLIENT TIGER DIRECT NEED: TIGERDIRECT.COM
• Leverage Kevin O'Leary as an Influencer to support Sales Growth of RICG
main client Tiger Direct retail national stores
SOLUTION MIX -
• Strategic online and action marketing plan
• Microsite ideation
• Video marketing optimization Youtube to LinkedIn (30 Videos in KOL
campaign Ask kEVIN)
• SEO & Online PR
• Drip campaign strategies
• Conversion optimization
RESULTS -
âś“ Tiger Direct B2B sales grew online 20% Y-Y
âś“ Client capture from YouTube to LinkedIn proven successful
CLIENT Case Study: TECH INFLUENCER MARKETING /SHARK TANK
"Jasmine Sandler is definitely an expert in
digital marketing! She is always doing a
great job and takes time to explain
her thoughts and her process. The success
of your agency is her main focus.
She doesn't hesitate to share new ideas and
be proactive all the time, which is great
when you want to grow your business. She
delivers both strategy AND manages
execution! "
Caroline Prister
Former Client Exec at RICG
https://www.linkedin.com/
in/carolineprister/
5. CLIENT Case Study: LUXURY GOODS: DIAMONDS
Isaac Klugman
Former VP of
ecommerce
shopdi.com
https://www.linkedin.
com/in/iklugmann/
CLIENT – Shopdi.com NEEDS-
• Strong Duty-free brand off-line, but weak online
• Misunderstood targets
• Saturated online marketplace, lack of visibility
• Lack of internal marketing resources
SOLUTION MIX-
• Partnership Marketing Strategy &* Execution in Fashion Industry
• Strategic plan and marketing action
• SEO
• Online PR
• Online Promotions/Affinity Programs
• Lifestyle Newsletter TM Content Management
RESULTS -
• Successful entrance into NY Fashion Week
• 20% online sales increase from 2006-2008
• Placements in major media – Robb Report
• The Knot, NYC Fashion Week, Seventeen…
• Page Rank increase from 3 to 5
“Jasmine Sandler has been instrumental
in increasing our overall online audience
through press releases, sweepstakes and
various online marketing opportunities. I
would highly recommend anyone looking
to increase traffic and sales to contact
Jasmine Sandler. Revenue at our website
www.ShopDI.comhas increased 20%
since we started.
6. VICTOR ALEXIS ROJAS
OWNER, V FITNESS
https://www.linkedin.c
om/in/vfitness/
CLIENT NEEDS-
8 Year Old Training Boxing Business with No Online
Visibility
Struggling against a saturated marketplace
SOLUTION MIX-
• Partnership Development and Marketing execution
• Strategic online and action marketing plan
• New logo, new web site
• Paid Search Work
• SEO
RESULTS -
✓ #1 Position in Google for “Boxing Classes NYC”
âś“ New Client Acquisition: 16 new clients in 3 months
CLIENT Case Study: BOXING GYM & CLASSES
“Jasmine Sandler has done what we
had thought impossible – get us
market position online versus all
the boxing gyms in NYC. Because
of her work, we are now ranked first
in Google for boxing gyms in NYC
and have tripled out client base.
She understandsthe importance of
partnership marketing and online
audiences. "
7. Case Study: ACRONYM MEDIA – Analytics Firm
Challenge
Acronym Media’s resources for managing and
driving engaging content in social media were
maxed. They wanted to make their sales team
highly proficient in Social Selling.
Solution
• Content Planning
• Conference to Social Marketing Planning
(Events & Media)
• Social Media Strategy
• Social Sales Training
Results
• 10-20% Lead Gen increase y-y
• Sales Team growth count by 3
• New leads in new social product
-Jon Cho
Head of Agency Sales
Acronym Media
https://www.linkedin.com/i
n/joncho/
“We have worked with Jasmine for over a year
now, in that time she proven to be a valuable
partner for our agency. She has held coaching
& training sessions across various
departments, outlining a framework for how
we can more effectively utilize social selling
strategies to better position our brand in the
marketplace. “
8. Case Study: Intercall - Fortune 100 B2B Telecom
Challenges
• Need to prove to Parent (West) Online sales of audio and video
conferencing
• No clear understandingof SMB online market
• No unified social voice
• 10 Disparate Divisions with no Social
guidelines, governance or behavior
Solution
• B2B Social Media Strategy
• Content Planning
• Unified Messaging
Results
• Intercall SMB user paths launched on site
• Intercall dedicated team of 3 hired and trained for SMB initiative
• Key Stakeholders from Sales & Marketing working together
towards a common SMM goal
• Intercall SMM Manager utilizing blueprintfor success
• SMB Market definitions for optimized Sales outreach
“Jasmine is passionateabout social marketing for
business its business value and best practices.
Jasmine takes the time to understandyour
business and goals, maps your unique landscape
and delivers outcomes that IMPACT SUCCESS. She
is all about engagement,involvement and results.
She made every meeting and dollar count and
I can’t recommend her more highly.”
-Cambria Jacobs,
Brand Manager, Intercall
https://www.linkedin.com/in/cambria-
jacobs-0808695/
9. Case Study: IvanExpert - I.T. CONSULTING
Challenges
• Need to reach business clients
• Little understanding of opportunities to gain market share for
MAC consulting business
• No understanding of direct nor indirect online competition
• Confused brand identity : consultants or technicians?
• Frustratedwith inefficient online marketing efforts
Solution
• Strategic plan and marketing action
• Local partnership marketing
• SEO Audit & Management
• Online PR and media placement
Results
• Growth of B2B business clientele 25%
• Regular guest contributor placement at eweek.com – high CTO
readership
• Traffic spikes 50-85%
"I have been working with Jasmine on marketing
for IvanExpert Consulting. She analyzed our
website and suggested key changes, she improved
our SEO traffic, she got our Senior Technology
Expert a monthly article at eWEEK.com and grew
our B2B sales In sum, Jasmine knows the ins and
outs of marketing,
especially online marketing."
Ivan Drucker
IvanExpert Consulting
CEO and Lead Engineer
https://www.linkedin.co
m/in/ivandrucker/
10. Case Study: ACA – Online Payroll Distribution
Challenges
• Poor website User Experience
• Little knowledge of online audience behaviors
• Need for secure process of delivering partner documentation
• Limited Traffic
Solution
• U/X
• Conversion Optimization
• Website Redesign management
• SEO Strategy & On-Site
• Web Copy Editing
• Guided OnlineFocus Groups
• Functional Plan
Results
• Primary and Secondary audience delivered
optimal User Experience
• Conversion Increase *5
• Marketing Team made more efficient
“Jasmine is one of the best digital
marketing professionals in the business. Jasmine
consistently met and exceeded our expectations in our
website redesign.
“Jasmine is exceptionally knowledgeable and creative.
In addition, all of her deliverables were completed on
time and within budget. Moreover, Jasmine is
the consummate professional whose expertise is
only surpassed by her first-class demeanor.."
-Mark Benson
CMO
DoubleRock
https://www.linkedin.com/in/markebenson/
11. Case Study: Interactive Edge: B2B Software
Challenges
• Ineffective Online Marketing Program
• Marketing Team not working together
• Poor Website User Experience
• Low E-Mail Open Rates
• No Social Following
• Company Branding almost none
Solution
• Strategic plan and marketing action
• Executive Branding
• E-Mail Marketing Strategy
• SEO Strategy & On-site work
• Web Site Redesign
• LinkedIn Marketing & Training
• B2B Social Media Strategy
Results
• Landed Nestle client during our program (300k client)
• New Site launched – all traffic up
• Open rates up to 25%
• LinkedIn Leads Daily for CEO
• Google Top Rank 2 main keywords
“Jasmine completely turned around
Interactive Edge. Starting with Digital Strategy,
she then helped to build our internal team and
position me in category as a thought leader. As
a result of her work, we now have a strong
online brand and consistent leads. Further we
were able to close our biggest client to date
during her time as Lead Marketing Director.
Zel Bianco
CEO Interactive Edge
www.interactiveedge.com