Optimising online video agenda21 event - videology

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agenda21

presentation for agenda21 breakfast event, focusing on optimising video, from Videology

Business Technology

Optimising online video advertising
#agenda21events

VideoFutures
Rhys Mclachlan
Commercial Director
Videology
………….………….……………………………….

We live in digital times
………….………….………………………………………
Figure 1.92 Ownership of smartphones, tablets and smart TVs
Figure above bar shows % point change in take-up from Q1 2011
Source: Ofcom research, Q1 2012
Base: All adults aged 16+ (n=3772 UK, 2251 England, 500 Scotland, 513 Wales, 508 Northern Ireland
Smartphone take-up relates to personal use, tablet and smart TV take-up relates to household use

Screen Agnostic
………….………….…………………………………………..

From RTB to RTD………….………….……………………………………………….

Centralise & control your
advertising narrative
………….………….……………………………………..……
Mobile ad-serverPerformance ad-serverVideo ad-serverDisplay ad-server

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Optimising online video advertising
#agenda21events
Thank you from all @agenda21digital
www.agenda21digital.com

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Optimising online video agenda21 event - videology

1. Optimising online video advertising #agenda21events

2. VideoFutures Rhys Mclachlan Commercial Director Videology ………….………….……………………………….

3. We live in digital times ………….………….……………………………………… Figure 1.92 Ownership of smartphones, tablets and smart TVs Figure above bar shows % point change in take-up from Q1 2011 Source: Ofcom research, Q1 2012 Base: All adults aged 16+ (n=3772 UK, 2251 England, 500 Scotland, 513 Wales, 508 Northern Ireland Smartphone take-up relates to personal use, tablet and smart TV take-up relates to household use

4. Screen Agnostic ………….………….…………………………………………..

5. Audience 1.0………….………….……………………………….

6. Audience 2.0………….………….……………………………….

7. Audience 3.0………….………….……………………………….

8. From RTB to RTD………….………….……………………………………………….

9. Centralise & control your advertising narrative ………….………….……………………………………..…… Mobile ad-serverPerformance ad-serverVideo ad-serverDisplay ad-server

10. DataDataDataDataDataDataDataData DataDataDataDataDataDataDataData DataDataDataDataDataDataDataData DataDataDataDataDataDataDataData DataDataDataDataDataDataDataData DataDataDataDataDataDataDataData DataDataDataDataDataDataDataData DataDataDataDataDataDataDataDa

11. Optimising online video advertising #agenda21events Thank you from all @agenda21digital www.agenda21digital.com