Social Media & Marketing
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This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
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Social Media & Marketing
- 3. Use?
- 4. Niche?
- 5. Facts
- 6. Tools
- 7. The Act
- 8. Execution
- 9. ROI
- 11. What? Conversation Between Actual Humans agathaemina@yahoo.com
- 12. Interaction Publishing Advertainment Relationship Broadcasting Branding & Marketing and More........... agathaemina@yahoo.com
- 13. Use? Reach –Out Customer Feedback Customer Service Promotion Advertising Build & Maintain Reputation Behind the Scenes Look... agathaemina@yahoo.com
- 16. Global
- 20. Social Media has overtaken porn as the #1 activity on the Web
- 21. 1 out of 8 couples married in the U.S. last year met via social media
- 22. Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
- 23. If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)
- 24. Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)
- 25. comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network
- 26. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
- 27. 1 in 6 higher education students are enrolled in online curriculum
- 28. % of companies using LinkedIn as a primary tool to find employees….80%
- 29. The fastest growing segment on Facebook is 55-65 year-old females
- 31. The #2 largest search engine in the world is YouTube agathaemina@yahoo.com
- 33. There are over 200,000,000 Blogs
- 34. 54% = Number of bloggers who post content or tweet daily
- 35. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
- 36. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
- 37. Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0
- 38. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
- 39. 34% of bloggers post opinions about products & brands
- 40. People care more about how their social graph ranks products and services than how Google ranks them
- 41. 78% of consumers trust peer recommendations
- 42. Only 14% trust advertisements
- 43. Only 18% of traditional TV campaigns generate a positive ROI
- 44. 90% of people that can TiVo ads do
- 45. Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009
- 46. 25% of Americans in the past month said they watched a short video…on their phone
- 47. According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available
- 48. 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
- 49. In the near future we will no longer search for products and services they will find us via social media
- 50. More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
- 51. Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second
- 52. Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser agathaemina@yahoo.com
- 56. Participation in Wikipedia
- 57. Providing valuable content through social networks on platforms such as Facebookand Twitter
- 58. Article writing and distribution through sites such as Ezine Articlesand Articlebase
- 59. Providing fact-based answers on "social question and answer sites" such as EHow and Yahoo! Answers.agathaemina@yahoo.com
- 60. The Act Multimedia & Entertainment: Video Sharing, Photo Sharing, Presentation Sharing, Photography Sharing, Music & Audio Sharing, Livecasting, Virtual Worlds, Games etc You Tube-Networking and video sharing agathaemina@yahoo.com
- 61. Photo sharing www.slide.com Presentation sharing www.slideshare.net Music & Audio Sharingwww.blip.fm Livecastingwww.livecast.com Games/Virtual Worlds www.secondlife.com agathaemina@yahoo.com
- 63. Domain Name.
- 65. Pay attention to search engine optimization, directory listings, link building, and other promotion techniques.
- 66. Get all of your friends to read your blog, it is a great way to start out.
- 67. Only write if you have something worthwhile to say.
- 68. incorporate a few SEO techniques, add tags, keywords. submit your site to some indexes and listing directories.
- 69. Join a community of bloggers who read and respond to each other's blogs.www.blogger.com agathaemina@yahoo.com
- 71. Keep providing them something nice to look forward to, they will always be enticed to purchase something from your company.www.twitter.com agathaemina@yahoo.com
- 74. Offer Deals.
- 76. Aggregate your Social Streams.
- 77. Be Creative
- 79. Companies have their own forums where people can meet and help each other. This is an excellent way to get your problems solved by an expert.
- 80. You can reach your targeted crowd very easily and remain in constant touch,www.nairaland.com agathaemina@yahoo.com
- 81. Authority Building & Social Bookmarking: Wikipedia, Wikimedia, StumbleUpon, Google Reader, Reddit, Digg, Yahoo Answers, Delicious, Ezine Articles Wikipedia Wikipedia has become quite an authority among encyclopedias. Before you decide to write a commercial on the site, be aware that the Wikipedia community frowns heavily upon self-promotion, even banning the IP addresses of those who abuse the system. But if you have valuable content to contribute. Part of Wikipedia’s online authority can be yours if you keep in mind that your submissions should be written in a completely unbiased, often technical, and authoritative style. www.wikipedia.com Digg Digg is a social bookmarking site Joined Digg & set up your profile. Remember, Digg is a popularity site, getting your site high up is a bit like a contest, you need to know a lot of people on Digg & get them to recommend your site. However, you will need to put in a lot of work to earn the respect of the users. You cannot simply post pages from your website. You should aim to post interesting content that others will be interested in. www.digg.com agathaemina@yahoo.com
- 82. StumbleUpon Instead of searching for specific items on search engines like Google, Stumble Upon users only have to tag specific personal or professional interests and then ‘channel surf’ the web by simply clicking on a button on Stumble Upon tool bar. www.stumbleupon.com Yahoo Answers By utilizing the categories in Yahoo Answers, a site owner can use the content and knowledge available via their site or research to actively answer questions which are being asked within Yahoo Answers and not only will such participation build that expert recognition, but also possible traffic, links and sales. www.answers.yahoo.com agathaemina@yahoo.com
- 84. Communicate directly with your target market on a micro-level.
- 85. Features discussions on medical topics, entertainment, business, parenting, pets and practically anything else you can imagine. No matter what niches you work in, you will find your target audience asking questions – and more than willing to answer them as well.www.askville.amazon.com agathaemina@yahoo.com
- 88. It compiles of blogs, titles, authors and users like no other site online.
- 89. You can read reactions to a blog posting. As if it were a conversation thread.
- 90. Sign-up for Google Alert
- 91. Put in the information you want to receive
- 92. Set-up timeless
- 93. Keep Tracking.
- 94. Twitter gives you a fragmented experience of opinions, events, news, ideas and feedback agathaemina@yahoo.com
- 95. 2. Strategise Response & Your Vehicles- Remember, VEHICLE is based on ‘Who’ Your Audience are Connect! agathaemina@yahoo.com
- 97. Keep all Vehicle Alive, Consistent & Connected
- 98. Place Logo on Website
- 100. Be Responsive
- 101. Have fun with the Community
- 102. Stay Alert for Latest News
- 103. Stay Interesting
- 104. Contribute to Others
- 105. Spread News on Events
- 106. Participate in Polls
- 107. Take the Time to Appreciate Contributionsagathaemina@yahoo.com
- 108. Be Creative Pictures! Images! Graphics! Fun! agathaemina@yahoo.com
- 111. This chart places marketing and PR activities along two axes: from reactive to proactive and tactical to strategic. Activities in the gray section are typically associated with monitoring solutions. Sure, there's some value in the gray area. Being smart and informed early in the process (regarding Market Research, for example) pays greater dividends than being smart later (Crisis Management, for example). agathaemina@yahoo.com
- 113. Differences in how locals use media
- 114. Differences in how businesses can use social media in different countries
- 115. Engagement
- 116. Hesitation
- 117. Networking
- 118. Shyness
- 120. Do your research
- 121. Adapt your communication & social approach
- 123. Anticipate Where to spend time
- 124. Identify the most relevant for their businessagathaemina@yahoo.com
- 125. Success According to Forbes For its 2006 holiday campaign, the office supply retailer encouraged Web users to upload pictures of themselves. An elf, with those faces, would then dance. The campaign, created by Oddcast, led to the creation of more than 122 million elves during that holiday season. It increased site traffic and generated a number of wannabes and spin offs, driving sales and brand awareness. To promote the opening of a new store in Malmo, Sweden, Ikea had the store manager post pictures of the the new showrooms on Facebook. The first people to tag the items won them. Awareness spread rapidly from participants to their Facebook friends. The campaign won a 2010 Gold Cyber Lion at Cannes. "[This is] a great idea that not only is highly viral but gets consumers engaging with actual merchandise," says Brandon Evans of social marketing agency Mr. Youth. This popular CareerBuilder promotion, created in 2006, allows users to send personalized, primate-themed e-cards for all occasions. According to Oddcast, a viral marketing company, more than 100 million Monk-e-Mails have been sent since the campaign launched. The Guinness Book of World Records says this YouTube megahit, which features computer-generated babies on roller skates breakdancing and backflipping, is the most viewed online ad in history. This one is purely about the numbers, with the effort, from Euro RSCG in Paris, receiving more than 54,000 comments and tweets to date, as well as more than 60 million views. Farmville agathaemina@yahoo.com
- 126. Ponder The language of social media marketing applies to all marketing technique. ‘It’s psychology, It’s creativity’ Know how social media works. Know what type of content/bait works for different websites. Know what type of marketing strategy to adopt for a high possibility of success. agathaemina@yahoo.com
- 127. About Author Agatha Emina Contact: agathaemina@yahoo.com Reference www.mashable.com www.marketingcharts.com www.socialmediatoday.com www.advertising3.spaces.live.com www.techipedia.com www.smobot.com Others: Social Networks Media Tools etc. Google Images. agathaemina@yahoo.com