Ironic but true: Western politicians won't be the protagonists of the global economic recovery... the next generation of consumers in emerging markets will. www.bit.ly/agalorda

1. WE ARE YOUR FUTURE
It
sounds
ironic
but
it’s
true.
BY ÁLVARO GONZÁLEZ-ALORDA

2. Western
politicians
won’t
be
the
protagonists
of
the
global
economic
recovery…
@agalorda

3. …the
next
generation
of
consumers
in
emerging
markets
will.
@agalorda

4. Before
I
present
bit.ly/agalorda
…let
me
tell
you
why.

5. MIDDLE CLASS GROWTH
@agalorda

6. DEVELOPED COUNTRIES
@agalorda

7. DEVELOPING COUNTRIES
@agalorda

8. A
new
middle
class
is
growing
in
the
emerging
markets:
2
billion
people
expending
$6,9
trillion
annually.
@agalorda

9. They
live
in
a
dozen
emerging
countries,
not
only
in
the
fast-­‐
growing
BRIC
nations.
@agalorda
SOURCE: J.P. MORGAN / 2011

10. In
the
coming
decade,
after
200
years,
the
emerging
countries
will
grow
more
than
the
developed
ones.
@agalorda

11. DEBT BURDEN DIVERGENCE
DEVELOPED
G-20 ECONOMIES
EMERGING
G-20 ECONOMIES
@agalorda

12. 20.000
multinationals
are
operating
in
emerging
economies.
@agalorda

13. Western
multinationals
expect
to
Nind
70%
of
their
future
growth
in
emerging
economies.
But
if
they…
@agalorda

14. export
their
business
models,
may
end
up
selling
to
the
highest
income
segment,
which
isn’t
big
enough.
@agalorda

15. This
is
a
unique
opportunity
for
entrepreneurs
from
both
developed
and
bit.ly/agalorda
developing
countries.
So
check
out
these…

16. 5
KEYS TO
DESIGNING NEW
BUSINESS MODELS
FOR EMERGING ECONOMIES
@agalorda

17. #1
@agalorda

18. Focus
on
consumer
needs
that
are
met
very
poorly
by
existing
low-­‐end
solutions.
Because
these
consumers…
@agalorda

19. …can’t
afford
even
the
cheapest
of
the
high-­‐end
alternatives.
@agalorda

20. And
DE ffer
them
good
enough
PROCESO o
products
and
services.
TRANSFORMACIÓN
2.500
@agalorda

21. #2
@agalorda

22. Instead
of
looking
for
additional
outlets
for
existing
offerings…
@agalorda

23. ...focus
on
unmet
basic
needs
of
large
populations.
THE OF JOB COOLING FOOD CAN BE TOUGH
@agalorda

24. ‘CHOTUKOOL’ FRIDGE: $69
PRESERVES LEFTOVERS AND KEEPS DRINKS COOLER

25. #3
@agalorda

26. WATER
@agalorda

27. FOOD
NORMAL UNDERNOURISHED
3 YEAR OLD CHILDREN BRAIN SCAN

28. HEALTH
@agalorda

29. CLOTHING
@agalorda

30. HOUSING
@agalorda

31. TRANSPORTATION
@agalorda

32. INFRASTRUCTURES
@agalorda

33. KEYS TO UNCOVERING UNMEET NEEDS
@agalorda

34. #4
@agalorda

35. 1 2
TRANSFERING MONEY IN RURAL AFRICA BY CELL PHONE

36. M-PESA: $0,40 PER TRANSFER
EASY
ACCESIBLE
@agalorda
AFFORDABLE

37. #5
@agalorda

38. UNCLEAN UNAFFORDABLE
@agalorda

39. LAUNDRY STORES ARE INACCESIBLE FOR MANY PEOPLE
@agalorda

40. CHAMAK portable laundry service / $1 per kg
1 2
3
EASY
ACCESIBLE
AFFORDABLE

41. It
sounds
ironic,
but
the
global
economy
may
soon
depend
on
these
children.
@agalorda

42. Isn’t
it
about
time
to
explore
new
growth
opportunities
which
change
bit.ly/agalorda
the
whole
world?