Business Model Innovation - the how-to for Science Park Managers plus: Standard layout of a 2-day BMI workshop

1. Business Model Innovation (BMI) – the How-to for STP Managers
30th IASP World Conference for Science and Technology Parks
Oct 16, 2013
Recife, Brasil
Axel Friese
Technology Park Herzogenrath/Aachen
Germany

2. How I came to Business
Model Innovation (BMI)
– my story –
and lessons learnt, i.e.
the value proposition of BMI
for STP managers, for YOU

3. How I came to Business Model Innovation (BMI)
– my story –
M.B.A.
management consultant
4y in the 80/90ies

4. How I came to Business Model Innovation (BMI)
– my story –
VC manager tech startups
business development
90ies

5. How I came to Business Model Innovation (BMI)
– my story –
tech entrepreneur
11y in the 90/00ies

6. How I came to Business Model Innovation (BMI)
– my story –
lecturer/coach at
UnternehmerTUM, Munich
2008-10

7. How I came to Business Model Innovation (BMI)
– my story –
Paradigm shift in business strategy
Changed my personal mindset and business thinking completely

8. CEO of TPH
since 2010

9. How I came to Business
Model Innovation (BMI)
– my story –
and lessons learnt, i.e.
the value proposition of BMI
for STP managers, for YOU

10. the value proposition of BMI for STP managers, for YOU
What is BMI?
Why BMI is important?
Lessons learnt.
How ? The How-to for
STP Managers

11. BMI is more than a concept
it‘s an intoxicating movement

12. common
key
activities
value
proposition
customer
relationships
key
partners
customer
segments
cost
structure
revenue
streams
language
key
resources
key
channels

13. the value proposition of BMI for STP managers, for YOU
What is BMI?
Why BMI is important?
Lessons learnt.
How ? The How-to for
STP Managers

16. the value proposition of BMI for STP managers, for YOU
What is BMI?
Why BMI is important?
Lessons learnt.
How ? The How-to for
STP Managers

17. Lessons learnt at TPH, Aachen, Germany
• Foundation in 1989
• 70 hightech companies
..with 2500 employees
• 23 ha total area
• 25.000 qm leasing space
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18. Lessons learnt at TPH, Aachen, Germany
•
•
•
•
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60 % of the TPH firms are spin-offs of
RWTH Aachen University
TPH firms are leaders in all major
tech industries, no real cluster
Mix of large corp. and startups
> 20 years focus just on space and
infrastructure, no innovation

19. BMI for TPH = Value Creation for University
RWTH Aachen University
• one of the leading technical
universities in Europe
• 260 institutes in 9 faculties
• 39.000 students
• > 100 academic programmes
• > 5,000 international students
from 120 countries
• funding of 630 Mio. Euro,
Germanys #1 in 3rd party funds
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20. CO:FORWARD®
KEY
PARTNERS
Business Incubation
KEY
ACTIVITIES
VALUE
PROPOSITIONS
Business Model Canvas
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
Pitches
KEY
RESOURCES
VC-/BANetworks
KEY
CHANNELS
Investors
COST STRUCTURE
REVENUE STREAMS

21. the value proposition of BMI for STP managers, for YOU
What is BMI?
Why BMI is important?
Lessons learnt.
How ? The How-to for
STP Managers

22. 2-day BMI Workshop at …
20 new facilitators
to BMI workshops

23. Practicing
on
real
cases

24. Take-aways for YOU
Old business strategy concepts
don’t work -> BM Innovation
We as STPs, let’s innovate like
start-ups do.
Let’s become drivers of the BMI
movement.

25. Take-aways for YOU
BM innovators are the winners,
true for STPs, our incubatees, our
stakeholders etc.
My value proposition to YOU:
Join us to create a BMI group on
IASP level

26. Standard-Layout
for a 2-day BMI Workshop
3 main purposes of the BMI workshop
• Introduction to BMI incl. tools such as the BM Canvas, plus
analysis of the specific BM environment
• Enabling participants to craft innovative Business Models on
their own (!) by creating prototypes on their real cases
• Qualifying participants to become BMI workshop
facilitators in their organisation

27. day 1
1. Introduction to BMI and the core tool, the BM Canvas
2. Group work: Crafting 1st BM prototypes on real cases
3. BM environment – short intro
4. Group work: BM environment on the real cases
day 2
5. Introduction to BM patterns
6. BM Design: some techniques
7. Group work: Crafting 2nd BM prototypes on real cases
or: Value Proposition (VP) Canvas
8. Presenting the real case BM prototypes
9. Success factors for implementing BMI
Feedback, Take-aways
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28. Thank
you
feedback welcome – friese@tph.de
© TPH Technologie Park Herzogenrath,CO:FORWARD
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