![VIRAL MARKETING,[object Object]](https://image.slidesharecdn.com/researchintoviralmarketing-100914111824-phpapp02/75/research-into-viral-marketing-1-2048.jpg?cb=1668527073)
![Viral Marketing is a form marketing strategy used by film production companies to promote a newly released film. As part of the strategy, many different components can be used:,[object Object],Social Networking Sites,[object Object],Word of Mouth,[object Object],Video Clips,[object Object],Interactive Flash Games,[object Object],Text Messages/Voice Calls,[object Object],Posters/Leaflets,[object Object]](https://image.slidesharecdn.com/researchintoviralmarketing-100914111824-phpapp02/75/research-into-viral-marketing-2-2048.jpg?cb=1668527073)
![Films that have used,[object Object],VIRAL,[object Object],MARKETING,[object Object],The Best and Worst,[object Object]](https://image.slidesharecdn.com/researchintoviralmarketing-100914111824-phpapp02/75/research-into-viral-marketing-3-2048.jpg?cb=1668527073)
![CLOVERFIELD ,[object Object],The budget of Cloverfield was $22 million and it made a gross revenue of $107,764,026. This shows that it was successful due to its viral marketing campaign.,[object Object],Paramount Pictures carried out the Viral Marketing.,[object Object],An official website called 1-18-08.com was set up.,[object Object],Fans who had registered at the Slusho! website for Cloverfield received e-mails of fictional sonar images before the film's release that showed a deep-sea creature heading toward Manhattan.,[object Object],It contained a series of photos which could be pieced together by the audience to reveal events from the film. ,[object Object],www.cloverfieldmovie.com was created; this site provided both a trailer and a number, 33287, which, when texted to from a mobile phone, provided a ringtone of the monster's roar and a wallpaper of a decimated Manhattan.,[object Object],A drink, called Slusho! has served as a tie-in. Viral websites for Slusho! and a Japanese drilling company named Tagruato were launched to add to the mythology of Cloverfield. ,[object Object]](https://image.slidesharecdn.com/researchintoviralmarketing-100914111824-phpapp02/75/research-into-viral-marketing-4-2048.jpg?cb=1668527073)
![2012 ,[object Object],The film’s gross revenue was $769,675,494; proving the viral campaign a huge success.,[object Object],The viral campaign was carried out by Columbia Pictures,[object Object],A teaser trailer was released showing a tsunami surging over the Himalayas, prompting people to believe the world would end in 2012.,[object Object],A short television advertisement was broadcast across America and England showing the destruction of Los Angeles. It was estimated that approximately 110 million people watched it.,[object Object],A viral website was created which enabled audiences to register for a lottery number which would then be used to save individuals from the global destruction.,[object Object],Over 1000 people contacted NASA asking whether this global destruction was real. Some teenagers contemplated suicide as they didn’t want to see the end of the world. ,[object Object]](https://image.slidesharecdn.com/researchintoviralmarketing-100914111824-phpapp02/75/research-into-viral-marketing-5-2048.jpg?cb=1668527073)
![,[object Object],,[object Object],Wanted,[object Object],A teaser trailer was released showing an office worker tearing up his cubicle. There were many views and the trailer became quite a hot topic. However, the trailer gave little idea of what,[object Object],the film was ,[object Object],actually advertising.,[object Object],The Da Vinci Code,[object Object],A Google Quest was setup where people could solve cryptic clues and puzzles to win prizes. However the quest experienced some hitches which meant it did not live up to its standard. The ,[object Object],project was ,[object Object],deemed too ,[object Object],ambitious and ,[object Object],nothing like this was,[object Object],attempted again.,[object Object],,[object Object],,[object Object],Fight Club,[object Object],Director David Fincher released two Public Service Announcements to get people talking about Fight Club. At the time hardly anyone saw the videos and the Fight Club website was a mess. He was also ,[object Object],attempting this ,[object Object],before the time of ,[object Object],YouTube.,[object Object],Snakes on a Plane,[object Object],Josh Friedman published his ideas of the film on his popular blog and there was plenty of outside input on how the film should be made. People posted home-made trailers and script adaptations. ,[object Object],Although it was a ,[object Object],good idea, the ,[object Object],input became too ,[object Object],much and Snakes,[object Object],on a Plane did quite,[object Object],badly at box office.,[object Object]](https://image.slidesharecdn.com/researchintoviralmarketing-100914111824-phpapp02/75/research-into-viral-marketing-6-2048.jpg?cb=1668527073)
![USING,[object Object],VIRAL MARKETING,[object Object],We shall produce a teaser trailer showing small glimpses of the film. This will give the audience an idea of the plot of the film but will not give too much away.,[object Object],Instead of a conventional website, we shall create a website that is much more interactive and that creates a sense of realism. The website will include character profiles and just like that of Facebook, the character would have posted messages such as “Really looking forward to Friday night! =]”,[object Object],The film will carry with it a trademark phrase which will be on posters and the teaser trailer. This phrase is directed at the audience themselves so gives a sense of interactivity.,[object Object],“Did no one ever tell you, not to go out at… Midnight.”,[object Object]](https://image.slidesharecdn.com/researchintoviralmarketing-100914111824-phpapp02/75/research-into-viral-marketing-7-2048.jpg?cb=1668527073)
Research into viral marketing
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Presentation of a variety of viral marketing campaigns. The presentation describes some films whose campaigns failed and those who were a success. Such fims include Cloverfield and Snakes on a Plane.
