2. Gerald Young
Involve Asia Technologies
2
Gerald has 15 years of digital experience in media,
performance marketing, and ad tech. He has been
the leading driver to promote the growth of
performance marketing among top e-commerce and
retail companies in the region and mainstream
publishers in countries in Southeast Asia and
currently leads the growth and revenue teams at
Involve Asia.
8. Malaysian Ecommerce Outlook
Malaysian Ecommerce Growth
CAGR 11.8% USD 3.6B
81% internet penetration
Government support
initiatives
Source: Statista
01
Landscape
Marketplaces lead
10. Opportunity for performance marketers
Superaffiliates
Loyalty Platforms
Cashback and loyalty providers.
Promotions / Comparisons
Up to date coupons, comparison and shopping
search engines.
02
Trends
12. Growth in numbers of affiliate programs
Affiliate programs launched 2017 vs 2018
30% intend to launch
55% have a program
Retailers working with
marketplaces
2017
2018
02
Trends
15. 02
Trends
January
April
February March
May June
August September
October November December
Back to school
Lunar New Year
Valentine’s Day
Lazada birthday Ramadan
Mid year
Travel fair
July
Travel fair
9/9
Mycybersale
10/10 Single’s day
Black Friday
Cyber Monday
12/12
Shopee birthday
Christmas
Boxing Day
Buying behaviour
driven by value.
Sale is “always-
on”
Malaysia Mega Sale
Merdeka7/7
21. Growing middle class
Key takeaways
Partnerships to optimize affiliates
Increase interests from publishers
Managed vs Unmanaged
Market education and matching