Learn how to take the knowledge inside your head and turn it into a book that you can upload to a digital format to be read by people all over the world.
Experience level: Intermediate
Target audience: Merchants/Advertisers, Networks
Niche/vertical: Self publishing
Jim Kukral, CEO, Digital Book Launch (Twitter @jimkukral)
3. WHY WRITE A BOOK?
Sales, leads, publicity
Better job/career
Best business card you will ever have
Instant credibility
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4. WHO CAN WRITE A BOOK?
Anyone who knows a lot about something
Coaches, executives, job-seekers, service
businesses, consultants, agencies, salespeople, small
biz owners, subject-matter experts
Stop devaluing what you know a lot about
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5. 3x increase in fees
3x the work
2x speaking gigs
50% increase in
media requests
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6. You want leads?
3-5 leads a week into
my sales funnel
250% increase in my
email signup forms
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7. “Writing this book gave my business much more credibility and,
because of the media attention, more business,” said Michelle. In
fact, that book is now in its Third Edition.
Michelle has since written 15 books and become so successful as an
author that she sold her collection agency and is instead making a
living selling her books online.
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8. “I had a three-day conference last week and we sold $1,600
from a table in the back, at full retail,” said David. “I'm
speaking at Harvard in two weeks and will be giving away about
100 to students. In other words, they will be leaving the
graduate program and immediately managing people. I'm
hoping the book helps them… so that they'll also buy copies for
other people who are promoted.”
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9. “My first book, Ask Without Fear!, was traditionally published
through a small publisher in 2008,” said Marc. “It's sold over
4000 copies in print and e-book format since then. While the
sales are nice, the book has solidified my brand and
significantly increased indirect income.”
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10. Amira Shiraz is a former fashion model turned entrepreneur who has
created a successful speaking career and consultancy from her book.
“Before my book, I rarely booked speaking engagements. Since my
release last fall, universities, school groups and organizations
constantly reach out to book me for events, in addition to opening
another revenue stream for my business for consultations.”
“Before my book, I rarely booked speaking engagements. Since my
release last fall, universities, school groups and organizations
constantly reach out to book me for events, in addition to opening
another revenue stream for my business for consultations.”
“Before my book, I rarely booked speaking engagements. Since my
release last fall, universities, school groups and organizations
constantly reach out to book me for events, in addition to opening
another revenue stream for my business for consultations.”
Visit JimKukral.com
11. “I dropped off a business card after a short interview and did not
hear from them for months,” said John. “After 3 months went by, I
dropped off my newly released book. They followed-up with a call
and asked me to start consulting there permanently. This is repeat
work so the book, in a way, has created a steady stream of income.”
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12. WHAT’S STOPPING YOU?
You don’t know what to write about
You don’t know how long to make it
You don’t know how to write it
You don’t know what to title it
You don’t know how to make a cover
You don’t know how to use it to meet goals
You’re just stuck, need to get it going
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13. HOW TO WRITE A BOOK?
Just write, baby!
Doesn’t have to be 100k words
No special formatting
Digital and print options
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