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This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: What are the vital traits of media buyers? How do you find these people? What is the best way to train them? And how do you give them the tools to run traffic both autonomously and profitably?
Present the Major Idea clearly and concisely. You want it to be something that they can remember and repeat after the talk. (EX: “Make Good Art”) Present it in a way that they will not think, “I already know this.” Example of intriguing idea that is clearly stated.(0:00-1:05): https://youtu.be/mk3K_Vrve-E
There's one question that I know we’ve all asked ourselves? How do we grow our businesses to double or triple the revenue without any extra effort? When you've maxed out your effectiveness, whether it's having the highest returning offers or running all the campaigns you can handle, what's the single most effective thing to do? Work 80 hours each week? Stop growing? The answer to that questions is simple. Create a media buyer that will go to war for you.
Logical Interprets the data Follows the data Emotional Creates and iterates Unique problem solving
Explain importance of EPC>CPC
Story or anecdote on why you need to know EXACTLY what you’re looking for before you start searching.
Where do I find the best media buyers? Look EVERYWHERE Online Indeed Craigslist Recruiters Professional/Personal Networks Competitors **
Small Hoops Applications Follow Directions 1 problem solved- “What was a hardship overcome in the last 12 months?”
Medium Hoops DISC/Values Test DISC- What to look for: High Decisive Lower cautious Lower Stability Values- What to look for High economic Lower altruist & aestheitic Anything else
DISC- What to look for: High Decisive Interactive-- Preferably low Lower Stability Lower cautious
Values- What to look for High economic Lower altruist
Large Hoops Create a Campaign and Ad creative What to look for: Do they show ability to follow directions and generate different ideas Show examples
Pre-launch Offer selection
Pre-launch Offer selection
Pre-launch (continued) Traffic source selection Comeptitive intelligence Angle creation Angle, HL/creative, LP flow, Backend setup, front end setup Avatar You said you wanted to add more
Launch Collect the data No emotion Let the EPCs do the talking
Optimize Scale Continually Testing
Give the tools for success Manage results NOT behaviors “It doesn't make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.”- Steve jobs Compensate fairly Benefits Work From Home Travel Training $$ Joint Ventures
How To Effectively Train Autonomous Media Buyers
How To Effectively Train
Autonomous Media Buyers
Simply Strive Digital Marketing
Attributes of Successful Media Buyers
Logical Brain/ Analytical Emotional Brain/ Creative