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Affiliates And Internal Search Recipe For Disaster

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Affiliate Summit
Affiliate Summit

Google's rules are often misunderstood, causing turf wars between the affiliate channel & search teams. Learn through real world examples how to maximize affiliate search & internal search programs.

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Affiliates & Internal Search: A Recipe for Disaster? Tony Pantano – CEO – Imwave, Inc.
[object Object],[object Object],[object Object],[object Object],Welcome
[object Object],[object Object],[object Object],[object Object],What Will We Talk About
[object Object],What Will We Talk About
[object Object],[object Object],[object Object],Issues that you will hear
[object Object],[object Object],[object Object],[object Object],[object Object],Brand Protection
[object Object],[object Object],[object Object],[object Object],[object Object],Display URL/Direct Linking
[object Object],[object Object],[object Object],[object Object],[object Object],Display URL/Direct Linking
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Display URL/Direct Linking
Display URL/Direct Linking Company Campaign Affiliate Search Campaign Potential Keyword Overlap
Display URL/Direct Linking Potential Keyword Overlap
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Search Overlap
[object Object],[object Object],[object Object],[object Object],Trade Mark & Brand Bidding
[object Object],[object Object],[object Object],[object Object],Trade Mark & Brand Bidding
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Search Overlap
Search Overlap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
I was hoping to avoid this slide
[object Object],[object Object],[object Object],[object Object],[object Object],What Could a PSM Test Look Like?
Search Overlap Company Campaign Affiliate Search Campaign Potential Keyword Overlap
Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Results
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conclusion
Contact Information Tony Pantano [email_address]

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