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A Human’s
Guide
To The Insane World Of SEO
By Shannon K. Steffen
(The Human SEO)
@ShannonKSteffen #ASW16
@ShannonKSteffen #ASW16
@ShannonKSteffen #ASW16
What is Thin Content?
Thin Content is any piece of
content that does not properly
convey a sense o...
@ShannonKSteffen #ASW16
@ShannonKSteffen #ASW16
@ShannonKSteffen #ASW16
@ShannonKSteffen #ASW16
What is Quality Content?
 Informational
 Emotional
 Actionable
@ShannonKSteffen #ASW16
@ShannonKSteffen #ASW16
Keywords to Topics
@ShannonKSteffen #ASW16
The Key to Semantic Search
@ShannonKSteffen #ASW16
Find Lengthy
Keywords
• Dog T-Shirts
• Funny Dog T-Shirts
• T-Shirts for Dogs
• Dog T-Shirts for W...
@ShannonKSteffen #ASW16
Top 7 Places for Keywords
1. URL
2. Meta Title
3. H1
4. Meta Description & Keywords
5. Image Alt T...
@ShannonKSteffen #ASW16
@ShannonKSteffen #ASW16
If I can every help you, in any
way, please feel free to
contact me.
I’d love to help!
Shannon K. ...
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A Human's Guide to the Insane World of SEO

This presentation is from Affiliate Summit West 2016 (January 10-12, 2016 in Las Vegas, NV). Session description: Find yourself arguing whether or not human influence is important to SEO? Shannon will talk through a strategic journey of user experience from an SEO’s viewpoint and leave you with an action plan.

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A Human's Guide to the Insane World of SEO

  1. 1. A Human’s Guide To The Insane World Of SEO By Shannon K. Steffen (The Human SEO) @ShannonKSteffen #ASW16
  2. 2. @ShannonKSteffen #ASW16
  3. 3. @ShannonKSteffen #ASW16 What is Thin Content? Thin Content is any piece of content that does not properly convey a sense of authority, purpose, or intent for a specific topic – including text, video, images.
  4. 4. @ShannonKSteffen #ASW16
  5. 5. @ShannonKSteffen #ASW16
  6. 6. @ShannonKSteffen #ASW16
  7. 7. @ShannonKSteffen #ASW16
  8. 8. What is Quality Content?  Informational  Emotional  Actionable @ShannonKSteffen #ASW16
  9. 9. @ShannonKSteffen #ASW16 Keywords to Topics
  10. 10. @ShannonKSteffen #ASW16 The Key to Semantic Search
  11. 11. @ShannonKSteffen #ASW16 Find Lengthy Keywords • Dog T-Shirts • Funny Dog T-Shirts • T-Shirts for Dogs • Dog T-Shirts for Women • Dog Quotes on Shirts • Best Selling Dog T-Shirts • Dog Breed Shirts for People • Dog Shirts for Large Breeds • Shirts for Dog Owners • I Love My Dog Shirts
  12. 12. @ShannonKSteffen #ASW16 Top 7 Places for Keywords 1. URL 2. Meta Title 3. H1 4. Meta Description & Keywords 5. Image Alt Text 6. Link Title Text 7. Tags & Categories (Blog, Video, eCommerce)
  13. 13. @ShannonKSteffen #ASW16
  14. 14. @ShannonKSteffen #ASW16 If I can every help you, in any way, please feel free to contact me. I’d love to help! Shannon K. Steffen Human SEO Strategist @ShannonKSteffen shannon@daymarkdigital.com Thank YOU!

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