This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City). Session Description: How to go from 0 to 7 figures in 6 to 12 months with Facebook, affiliate marketing, and owning your own products.

1. Bryant Hussey JJ Alan Ian Fernando Derek Lester
@BRY237 @TheJJAlan @ianternet @4thgearmedia

2. Bryant Hussey, Director of Online Marketing,
Atlantic Coast Media Group
Twitter @BRY237

3. JJ Alan, CEO/Owner, Creative Ventures Media
TheJJAlan.com
Twitter @TheJJAlan

4. Ian Fernando, Boss, Jersey Consolidated, LLC
IanFernando.com
Twitter @ianternet

5. Derek Lester, CEO, 4th Gear Media
4thGearMedia.com
Twitter @4thgearmedia

7. Advertiser
Have your
own product
Scaling
Increase Cash Flow
Foundation
Affiliate Campaign
Optimization
Steps to being an Advertiser and Going from 0 – 7
Figures in 6 to 12 Months

8. Foundation
Affiliate Campaign
1. Research products and offers available at
offervault.com
2. Focus on building campaigns that will yield you
$1k/per day at least.
3. Horizontal vs. Vertical Marketing.
4. Penny Clicks vs Profitable Clicks.

10. Foundation
Affiliate Campaign
Optimization
1. Ad Optimization.
2. Landing Page Optimization.
3. Campaign Optimization.

12. Foundation
Affiliate Campaign Optimization
1.) Ad Optimization – Test ad variations with no more than 3 ads
per ad set. Test ad copy, call to action button and image.

13. Select Fanpage
Foundation
Affiliate Campaign Optimization
1.) Ad Optimization – Test ad variations with no more than 3 ads
per ad set. Test ad copy, call to action button and image.

14. Foundation
Affiliate Campaign Optimization
1.) Ad Optimization – Test ad variations with no more than 3 ads
per ad set. Test ad copy, call to action button and image.

15. Foundation
Affiliate Campaign Optimization
2.) Campaign Optimization – The difference between a losing
campaign and a winning campaign: Age Groups , Time Groups

16. Foundation
Affiliate Campaign Optimization
2.) Campaign Optimization – The difference between a losing
campaign and a winning campaign: Age Groups , Time Groups

17. Foundation
Affiliate Campaign Optimization
2.) Campaign Optimization – The difference between a losing
campaign and a winning campaign: Age Groups , Time Groups

18. Foundation
Affiliate Campaign Optimization
2.) Campaign Optimization – The difference between a losing
campaign and a winning campaign: Age Groups , Time Groups

19. Foundation
Affiliate Campaign Optimization
2.) Campaign Optimization – The difference between a losing
campaign and a winning campaign: Age Groups , Time Groups

20. Foundation
Affiliate Campaign Optimization
2.) Campaign Optimization – The difference between a losing
campaign and a winning campaign: Age Groups , Time Groups
In your affiliate network system, pull up the sales reports by hour. You will
see that throughout the day/night there are hours that have the highest
earnings. Schedule your campaigns accordingly.

21. Foundation
Affiliate Campaign Optimization
3.) Landing Page Optimization – Optimize.ly, Landing Page Genius.
Test headlines, call to action, background color, border style, etc.
Before
1,000 sales
After
4,000 sales

23. 1. Scale across accounts. Same campaign will
work among different accounts. Same credit
card can be used across multiple accounts (Up
to 10).
2. Invoice Account. After building good account
history, you can request to be invoiced after 30
days.

24. 3. Organize your business and account campaigns
on a spreadsheet.
4. Hire a media buyer assistant to work for you. You
can post on a FB Group called Online Media Job
Board or search on oDesk or Craigslist.

25. 5. Go direct to the advertiser. Get higher payouts
Check your link on wheregoes.com to see the entire path of your
affiliate links redirects to find the source.
Contact them directly via email and phone call.
Post on Facebook Groups

27. The difference between being an affiliate and an
advertiser. More revenue, opportunity for upselling,
own the data.
I tested a campaign. Split the traffic between
my product and as an affiliate.
Affiliate Revenue: Advertiser Revenue:
$11,088 $27,387
Affiliate Net Profit: Advertiser Net Profit:
$6,874 $21,013

28. 1. Find a Private Label Provider – There is a lot of
manufacturing providers here at ASE that may
offer the type of products you have to offer.
2. Merchant Services – Accept credit card
payments online.
3. CRM – Handle the backend

29. 1. Affiliate Management System - Run your own
own affiliate program and have affiliates
promote your product.
2. Affiliate Network Sales – Contact affiliate
networks and place your products on their
networks to be sold by their affiliates.

31. Bryant Hussey JJ Alan Ian Fernando Derek Lester
@BRY237 @TheJJAlan @ianternet @4thgearmedia