2.
Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.

3.
Agenda <ul><li>Experience </li></ul><ul><li>The Power of Email </li></ul><ul><li>Why is Email Marketing so successful? </li></ul><ul><li>Email Marketing: The Numbers </li></ul><ul><li>Benefits of Email Marketing </li></ul><ul><li>Case Studies </li></ul><ul><li>Why affiliates should target brands </li></ul><ul><li>What are advertisers looking for in affiliates </li></ul><ul><li>Best Practices </li></ul>

4.
<ul><li>Direct Agents is a full service performance-based interactive advertising agency </li></ul><ul><li>Established in 2003, we have over 8 years of experience in online advertising </li></ul><ul><li>We are a leading email marketing agency </li></ul><ul><li>We currently partner with over 200 top tier email list managers </li></ul><ul><li>We provide global coverage for our clients </li></ul><ul><li>Our Clients include: </li></ul>Experience

5.
The Power of Email <ul><li>8.3% of time online is spent on email </li></ul><ul><ul><li>(Nielsen, August 2010) </li></ul></ul><ul><li>71% percent of respondents to a Merkle study spent 20 minutes or more weekly on email </li></ul><ul><li>(Merkle, Fall 2009) </li></ul><ul><li>There are an estimated 2.9 billion email accounts in 2010, and it is expected to rise to over 3.8 billion by 2014 </li></ul><ul><li>(The Radicati Group, April 2010) </li></ul>

6.
Why is Email Marketing so successful? <ul><li>Cost effective medium </li></ul><ul><li>Quick turnaround time </li></ul><ul><li>Direct mass interaction </li></ul><ul><li>Ability to send an individual dedicated message </li></ul><ul><li>Scalability </li></ul><ul><li>Green Option </li></ul><ul><li>“ Banner Blindness” </li></ul>

7.
Email Marketing: Not Intrusive <ul><li>According to Global Market Research Firm IDC </li></ul><ul><li>(marketresearch.com) , the following are the top five most intrusive forms of online advertising: </li></ul><ul><ul><li>Display in social media </li></ul></ul><ul><ul><li>Expandable banners </li></ul></ul><ul><ul><li>Interstitials </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Rollover Banners </li></ul></ul>

8.
Email Marketing: Passes the Marketing Funnel Test

9.
Email Marketing: The Numbers <ul><li>Total money spent on email marketing has increased from $885 million in 2005 to about $1.1 billion in 2010. </li></ul><ul><li>(SEO Tips 247, September 2010) </li></ul>

10.
Pricing Options for Email Marketing <ul><li>CPA (cost per action) </li></ul><ul><li>vs. </li></ul><ul><li>CPM (cost per thousand) </li></ul>

11.
The Benefits of Email Marketing <ul><li>Allows targeting </li></ul><ul><li>Immediate analytics </li></ul><ul><li>Glue for other online advertising </li></ul><ul><li>Ability to test marketing message and receive instant results </li></ul><ul><li>Lost costs </li></ul>

12.
The Benefits of Email Marketing <ul><li>Email Marketing can be successful for all different types of verticals including: </li></ul><ul><ul><li>Automotive </li></ul></ul><ul><ul><li>Consumer Goods and Services </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Finance </li></ul></ul><ul><ul><li>Insurance </li></ul></ul><ul><ul><li>Retail </li></ul></ul>

13.
Case Studies

14.
Case Study: <ul><li>Goal: To grow AccuQuote’s online distribution and encourage consumers to purchase life insurance. </li></ul><ul><li>Approach: Direct Agents executed a series of targeted email drops to lists that were aimed at the following demographics: </li></ul>Ages 30-65 Married with children Homeowners Annual Household income over $75,000

15.
<ul><li>Result: </li></ul><ul><li>Within two months of the campaign launch the monthly lead volume grew to over 1000 new policy applicants. </li></ul><ul><li>The lead quality was very strong with a high percentage of leads consistently converting into new confirmed policies. </li></ul>Case Study:

16.
Case Study: <ul><li>Goal: To help Samsung reach and acquire new customers and help them promote, educate and sell new Samsung products. </li></ul><ul><li>Approach: Direct Agents worked with email lists that targeted the brand’s core demographics including males, ages 25-45, and tech savvy. </li></ul><ul><li>Result: Samsung received a strong response rate from the emails deployed. </li></ul>

17.
Case Study: <ul><li>Goal: Disney was looking to increase website traffic and increased paid subscribers to their Disney Digital Books service. </li></ul><ul><li>Approach: Direct Agents utilized their relationships with top tier email list managers to deliver Disney’s marketing message to parents and grandparents. </li></ul>

18.
Case Study: <ul><li>Result: </li></ul><ul><li>Disney received a significant increase in traffic to the Disney Digital Books website. </li></ul><ul><li>A significant number of visitors who went to the website because of the email became subscribers. </li></ul>

19.
Case Study: <ul><li>Goal: Expand and grow American Home Shield’s customer base. </li></ul><ul><li>Approach: Direct Agents used prospect email marketing to target current homeowners and people looking to move and people who have just moved. </li></ul><ul><li>Result: American Home Shield received high conversion rates for their emails. As a result, Direct Agents expanded American Home Shield’s online marketing with lead generation and display advertising. </li></ul>

20.
Why should affiliates target brands? <ul><li>Working with brand advertisers is a huge opportunity for affiliates to: </li></ul><ul><li>Make money </li></ul><ul><li>Receive higher response to the offer </li></ul><ul><li>Add value to your list </li></ul><ul><li>Reduce the risk of burning out your list </li></ul><ul><li>Increase delivery of your messages </li></ul>

21.
What are Advertisers Looking for when it comes to email partners? <ul><li>Targeting </li></ul><ul><li>Testing </li></ul><ul><li>Execution </li></ul><ul><li>Feedback </li></ul>

22.
Targeting <ul><li>The more you are able to segment your lists the more attractive it becomes to advertisers. </li></ul><ul><li>Geographic- Country, State, Zip, DMA </li></ul><ul><li>Demographic- Age, Gender, Marital Status, Occupation, Education Level </li></ul><ul><li>Financial- HHI, Expendable Income, Home Value </li></ul><ul><li>Behavioral- Interests and Affinities </li></ul><ul><li>Business Data- Size, Type, Decision Makers, Industry </li></ul>

23.
Testing <ul><li>Frequently asked for testing includes: </li></ul><ul><li>A/B testing </li></ul><ul><li>Subject line testing </li></ul><ul><li>Creative and link testing </li></ul><ul><li>Make sure to use the right creative with the proper subject line! </li></ul>

24.
Execution and Feedback <ul><li>Timing is everything! </li></ul><ul><ul><li>Offers can be time sensitive </li></ul></ul><ul><li>Providing feedback on how the email performed is crucial for advertisers. </li></ul><ul><li>Going the extra mile pays off in the long run! </li></ul>

25.
<ul><li># 1 Complaint amongst email receivers is Frequency ! </li></ul><ul><li>Make sure not to overlap your offers or mail out the same message to the same receiver multiple times in a short amount of time </li></ul>Best Practices

26.
<ul><li>Obey CAN-SPAM regulations </li></ul><ul><li>Build relationships </li></ul><ul><li>Take the time to understand how each advertiser works/how each affiliate works </li></ul><ul><li>Maintain open communication </li></ul>Best Practices

27.
<ul><li>Thank you for your time. </li></ul><ul><li>Megan Conahan, VP of Advertising Sales </li></ul><ul><li>Direct Agents </li></ul><ul><li>[email_address] </li></ul><ul><li>212-925-6558 x 106 </li></ul>

28.
Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.