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the sum of interactions, expectations and
experiences that determines the value of
a relationship
“age of the individual”
§  the brand’s products/services; the unique value and
benefit it has for its target audience and makes it different from...
• We get bogged down with work and life
responsibilities.
• We are accustomed to one-way
communication instead of two-way
...
 
– Glenn Llopis
“Every day you know
you must deliver to a
standard of expectation
that you have set-forth
for both yourse...
INTERESTS: What do I
care about most?
GOALS: What do I
want to accomplish
most?
INFLUENCE: What do I
want to impact
most?
ACHIEVEMENTS:
Teamwork
Education
Milestones
ADVANTAGES:
Opportunities
Participation
Experiences
Communication: How are news, information, directives, and plans shared
between individuals, within teams, and throughout t...
Determining a basic introduction to who you are and
what you are looking for is crucial for networking and
promoting one’s...
To jump-start your branding efforts:
 
§ Be authentic.
§ Learn how to introduce yourself.  
§ Update your resume regula...
To find and express your personal passions
everyday:
§ Be (authentically) enthusiastic.
§ Say yes more often.  
§ Find ...
To build, maintain and enjoy your professional work:
 
§ DON’T wait until you need a network to build one.
§ DON’T overl...
To professionalize your virtual presence:
 
§ Google yourself.
§ Email impeccably.  
§ Make your social networks rated ...
To be open to opportunities and change:
 
§ Do one thing every week to advance your career.
§ Cast a wide net.  
§ Get ...
LET’S CONNECT
Consultant/Professor
aerial@aerialellis.com
Personal Branding For Professional Success: How to Stand Out Within Your Organization
Personal Branding For Professional Success: How to Stand Out Within Your Organization
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Personal branding can be a powerful tool for career development. This presentation will explain how you can build a personal brand by discovering and positioning your individual strengths through the mastery of models similarly used by corporate brands. Learn the five must-haves needed to increase your potential of standing out in a crowded and competitive job market and achieve professional success. Let everyone know there's more to you than meets the eye.

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Personal Branding For Professional Success: How to Stand Out Within Your Organization

  1. 1. the sum of interactions, expectations and experiences that determines the value of a relationship “age of the individual”
  2. 2. §  the brand’s products/services; the unique value and benefit it has for its target audience and makes it different from competitors §  the brand’s most important thing that promises to deliver every time; guaranteeing the same expectation with every interaction without hesitation or contradiction §  the brand’s traits that it is best known by customers, partners and employees; what instantly comes to mind when describing or addressing a brand §  the brand’s history and how the history adds value and credibility
  3. 3. • We get bogged down with work and life responsibilities. • We are accustomed to one-way communication instead of two-way conversations. • We don’t think we have anything inspiring or intriguing to say. • We assume we are being disloyal to our organizations. • We don’t want to look preachy, showy or self- centered.
  4. 4.   – Glenn Llopis “Every day you know you must deliver to a standard of expectation that you have set-forth for both yourself and those whom you serve.”  
  5. 5. INTERESTS: What do I care about most? GOALS: What do I want to accomplish most? INFLUENCE: What do I want to impact most?
  6. 6. ACHIEVEMENTS: Teamwork Education Milestones ADVANTAGES: Opportunities Participation Experiences
  7. 7. Communication: How are news, information, directives, and plans shared between individuals, within teams, and throughout the organization? Socializing: In what ways do organic and structured socializing unfold? Who initiates it? Where does it happen? How often? Reward systems: How are staff and management acknowledged and incentivized? How were these systems created? How visible are they? How effective? Conflict: What does conflict look like, and how is it typically handled? Are conflicts typically resolved? How do people know, if so? Inspiration: Does brainstorming happen organically, in a structured way, or both? Privately or publicly? Where? How often?
  8. 8. Determining a basic introduction to who you are and what you are looking for is crucial for networking and promoting one’s skills Having passion is attractive to recruiters and demonstrates traits such as commitment, well-roundedness and enthusiasm Understanding that your network can begin with one’s friends and family is the first step in extending those relationships Having an appropriate online presence can have an impact on future employers and colleagues. The best student personal brands include a professional and appropriate online presence Understanding how to answer “Where do you see yourself in five years?” is crucial to acing a job interview.
  9. 9. To jump-start your branding efforts:   § Be authentic. § Learn how to introduce yourself.   § Update your resume regularly. § Develop the tools of the trade. § Show your cards.     § Dress for success. § Build a professional online image. § Take a writing class. § Ask for feedback. § Reassess your personal brand regularly.
  10. 10. To find and express your personal passions everyday: § Be (authentically) enthusiastic. § Say yes more often.   § Find your bliss. § Get rid of the “shoulds” and “shouldn’ts.” § Be proactive.     § Hang out with passionate people. § Meet passionate people online. § Give back passionately. § Support others. § Be curious.
  11. 11. To build, maintain and enjoy your professional work:   § DON’T wait until you need a network to build one. § DON’T overlook the obvious. § DO make all relationships mutually beneficial. § DO become an active alum. § DO join industry organizations. § DO volunteer. § DON’T bail. § DO research before any networking events. § DO follow up fast. § DON’T forget to say thank you.
  12. 12. To professionalize your virtual presence:   § Google yourself. § Email impeccably.   § Make your social networks rated PG. § Become an active user of LinkedIn. § Tweet.     § Bring offline relationships online. § Share your professional status. § Get some online bylines. § Add links to your email signature. § Stay diligent about your online presence.
  13. 13. To be open to opportunities and change:   § Do one thing every week to advance your career. § Cast a wide net.   § Get in the know. § Study the stars. § Be a leader.     § Keep in touch with the people you meet. § Pack your bags. § Be more than willing to learn. § Don’t be afraid to fail.
  14. 14. LET’S CONNECT Consultant/Professor aerial@aerialellis.com
  • GiwaLuqman

    Dec. 6, 2017
  • marketingcassandra

    Nov. 21, 2016
  • lauranettamarshall

    Sep. 23, 2015

Personal branding can be a powerful tool for career development. This presentation will explain how you can build a personal brand by discovering and positioning your individual strengths through the mastery of models similarly used by corporate brands. Learn the five must-haves needed to increase your potential of standing out in a crowded and competitive job market and achieve professional success. Let everyone know there's more to you than meets the eye.

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