Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Destaque
Destaque (11)
Semelhante a Paying to be popular
Semelhante a Paying to be popular (20)
Último
Último (20)
Paying to be popular
- 3. Marketing Communications Specialist, Office of Graduate Programs, University of Michigan-Flint Previously Public Relations & Marketing for Easter Seals I really dig social media
- 4. Because they had already been doing it To boost social media impact Drive more people to our website Liked the idea of such targeted exposure
- 7. Facebook is my friend Twitter could be my friend LinkedIn has not yet been my friend
- 8. Increased traffic to our website Increased engagement More Likes
- 14. Small increase in engagement
- 15. Very few clicks to our website…
- 17. What do you ultimately want to achieve with your ads… Clicks? Registrations? Likes? Follows? Comments? Retweets? Shares? Conversions?
- 18. Inquiries, Inquiries, Inquiries! (so usually clicks to website) Sometimes, event registration
- 19. Know how much you have to work with Over how much time do you want to use this money? How much is reaching a goal worth to you?
- 20. Use overall Marketing Plan to determine yearly budget Divide by 12 for monthly budget Determine how many programs, events or campaigns need to run Weight each according to need Divide by weighted numbers Budget for ad!
- 21. What platforms are you already on? What platforms do you have success on? Where are your audiences? Where do you want to grow your audience?
- 22. Currently on Facebook and Twitter Biggest outside following and most engagement on Facebook Internal following on Twitter Would like to grow on all three platforms
- 23. Do any other departments at your institution already have ads running on these platforms? What is your competition up to? Scroll through your own feed. What catches your eye?
- 24. School of Management runs Google Ads Competition is all over – not just on these traditional three › General Programming Ads that seem local and authentic
- 25. Write your message and call to action Write some more versions of your message and call to action Collect some images Collect some more images
- 26. Usually Learn More or Register Now Write at least three versions of every ad At least three different images
- 28. Your Options › Newsfeed Ads › Sidebar Ads › Boost Post › Paid Page Likes
- 42. Options: › Promoted Account › Promoted Trend › Promoted Tweets
- 50. Options: › Paid Ad › Sponsor an Update › Other customized options not through self serve
- 55. Where are you spending the most money What is getting the most bang for your buck? Are goals being met? Should anything be paused, added, deleted?
Notas do Editor
- -Already had Facebook and Google Ads which drove steady traffic to the website -I love social and wanted to be able to make more of an impact there but what I was currently doing wasn’t getting the results I hoped for -Website is the key marketing tool and I wanted to increase traffic for people to learn more -Plus new website -Love the targeting capabilities
- Depends on: If you are already using social If social is part of your strategy If your audience is on these platforms
- Paused all ads because people were seeing them so often and our traffic from Facebook went down
- Did an overhaul of the ads in October when the new website went live and our likes on Facebook have doubled
- Top is how many people we are reaching – very small but there was some reach before Increased engagement after October
- -Proud to be teaching in the program, and alumni -Dr. Furman -Questions about program -Criticism -Current student
- Said we were disgusting but had a discussion and decided to delete the comment
- A few favorites and retweets – this campaign going better
- One ad had no clicks – but I am trying again Ran for a long time with very little interaction
- Inquiries can be put into EMAS recruiting database and start the communication plan Open Houses
- Cost per inquiry – 47.50
- Different audiences and different ways to target on each platform
- Make sure you are competing against each other Don’t use targeting as much I always notice ads that don’t seem stock – bride-to-be example
- Use consistent language with your website Tell them what you want them to do What authentically represents this Logo isn’t always best
- Paying for impressions but will show ads to optimize this and report by objective Want to pay per click you have to do it in advanced settings
- I always choose and size before hand
- Add as many pictures as you can! Make sure to size correctly
- Can adjust right in the platform
- Make sure you are posting from the page you would like to promote if you run multiple pages
- Spend some time writing your ads – create a spreadsheet Walk away and come back and read it out loud
- Call to action button – usually learn more for me. Havent decided if this gets more clicks or not
- Facebook recently updated Custom audiences – explain what these are Location Age Gender Languages Education Level – yay! Job titles
- Behaviors – slow technology adapters, fast technology adaptors Your Likers , who you don’t want
- Set budget and timeframe
- Clicks or impressions
- Create similar ad. Do it!
- http://searchenginewatch.com/article/2190651/Twitter-Advertising-Guide
- Decide what to promote
- By keyword?
- Or by something else… I decided to target by people who liked the MI Department of Education
- Be realistic with locations
- Create new Tweets or promote old ones
- http://marketingland.com/linkedin-paid-ads-a-beginners-guide-69920
- Similar to Twitter
- Play with ads and messaging – create multiple! Same wording with different photos and vice versa
- One photo not getting as many likes so I will probably go back and pause it so that I am not paying for impressions when it’s unlikely to get clicks