Social2B - Execsense - Measuring Social Media Analytics
Digital Leadership Divide
1. New Media Requires
Organizational Change
Seizing the Potential of the Digital Marketplace
Analytics
Websites
Ads
Email
Search
Social
Media
Creative. Business. Marketing. People.
2. Media Ecology - 1975
Source: Tom Wolzien, Sanford C. Bernstein & Co
3. Media Ecology - 2010
Source: Adapted from Tom Wolzien, Sanford C. Bernstein & Co
4. “To be open, you need to let go
of the need to be in control…
you need to develop the
confidence… that when you let
go of control, the people to
whom you pass the power will
act responsibly.”
Charlene Li