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Facebook For Business
Social Media Promotion Channels
• Keith Blundy
• Managing Director | Aegies Associates
• Wednesday 1...
WELCOME
• Hashtag for this session is #CIMYCC
• contact me:
– @stiltwalk on twitter
– stiltwalk on Facebook
– keith.blundy...
Session Objectives

Presentation title

• Facebook is increasingly being used by businesses to
build communities and talk ...
Presentation title

Background
A NEW LANDSCAPE

Presentation title
A NEW LANDSCAPE
•
•
•
•
•
•

Presentation title

100K Tweets / sec
690K items shared on Facebook / sec
2M google search / ...
History Of Social Media 1

Presentation title

NAPSTE
R
1999
History Of Social Media 2

Presentation title

Faceboo
k
YouTube
2006
2005
LinkedIn
2003
WIKIPE
DIA
2001

Twitter
2006

Go...
THE POWER OF SOCIAL MEDIA

Presentation title
USERS - WHAT ARE THEY DOING?

Presentation title

Creators

• Bloggers
• Publish webpages / content
• Upload video / music...
Presentation title

WHAT ARE THEY DOING - BY AGE
35-44 Yr olds

18-24 Yr olds

UK Average

Creators

9%

38%

15%

Critics...
TOP 15 SITES

Presentation title

Global Traffic Alexa.com 2012
FACEBOOK - IT MIGHT BE LIKE THIS!

Presentation title
Presentation title

FACEBOOK - FOR BUSINESS
WHY FACEBOOK?

Source: YouTube [15/10/13]

Presentation title
Presentation title

FACEBOOK - A GOOD BUSINESS TOOL?

• Yes If ...
– It has a positive effect on customer /
consumer behav...
FACEBOOK - JUDGING SUCCESS

Presentation title

– Fans sharing with Friends
• Buzz created / Dialogue / Traffic

– Visitor...
FACEBOOK
•
•
•
•
•
•
•

Great for B2C, OK for B2B
Care needed with fan / product pages
Broadcast ... Outward speaking?
All...
FACEBOOK FOR BUSINESS

Source: facebook.com/business/ [15/10/13]

Presentation title
FACEBOOK - examples

Presentation title
FACEBOOK - ADVERTS

Source: facebook.com/about/ads/ [15/10/13]

Presentation title
MOBILE - IS THE KEY

Source: YouTube [15/10/13]

Presentation title
SOCIAL MEDIA DOs & DON’Ts
•
•
•
•
•
•
•

Be prepared
Be sensible
Get advice
Use you judgement
Be yourself
Copyright
Slande...
Tools of the Trade
• Twitter on computer / phone / tablet
– Tweet Deck / Twitter Site / App

• Blogging
– BlogPress / Blog...
Find out more

Presentation title

• For more useful advice for small businesses
wanting to build on their marketing knowl...
QUESTIONS

Presentation title
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Cim facebook for business workshop

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A workshop delivered to small businesses in and around Scarborough - Yorkshire at the Yorkshire Coast College on Wednesday 16th October 2013. The workshop was delivered on behalf of the Chartered Institute of Marketing as an ambassador and Chartered Marketer.

Publicada em: Marketing, Tecnologia, Negócios
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Cim facebook for business workshop

  1. 1. Facebook For Business Social Media Promotion Channels • Keith Blundy • Managing Director | Aegies Associates • Wednesday 16th October 2013
  2. 2. WELCOME • Hashtag for this session is #CIMYCC • contact me: – @stiltwalk on twitter – stiltwalk on Facebook – keith.blundy on Flickr – keithblundy on LinkedIn – AegiesAssociates on YouTube – email: pr@aegies.com – www.aegies-associates.com – aegiesPR on Instagram – aegiesPR on Pinterest Presentation title
  3. 3. Session Objectives Presentation title • Facebook is increasingly being used by businesses to build communities and talk directly to their customers and prospects. • This workshop explains how to effectively use Facebook for your business, learning how to create a Facebook business 'page' and much more to help you engage with your customers more effectively. • The in-and-outs of Facebook for B2B and B2C will be discussed as well as targeting customers with Facebook advertising.
  4. 4. Presentation title Background
  5. 5. A NEW LANDSCAPE Presentation title
  6. 6. A NEW LANDSCAPE • • • • • • Presentation title 100K Tweets / sec 690K items shared on Facebook / sec 2M google search / sec £175K spent online / sec 55% ... share purchase decisions socially >20% mobile device >13% of sales growing
  7. 7. History Of Social Media 1 Presentation title NAPSTE R 1999
  8. 8. History Of Social Media 2 Presentation title Faceboo k YouTube 2006 2005 LinkedIn 2003 WIKIPE DIA 2001 Twitter 2006 Google Buzz Google+ 2010 Pinterest 2012
  9. 9. THE POWER OF SOCIAL MEDIA Presentation title
  10. 10. USERS - WHAT ARE THEY DOING? Presentation title Creators • Bloggers • Publish webpages / content • Upload video / music / audio / pictures • Write original articles / content Critics • Post ratings / reviews • Comment on others creativity • Contribute to online life • Edit and correct others content Collectors • Use RSS feeds • Vote for websites and content Joiners Maintain profile on social media and visit sites widely Spectators Read / Listen / Watch content published by others Inactives Nothing
  11. 11. Presentation title WHAT ARE THEY DOING - BY AGE 35-44 Yr olds 18-24 Yr olds UK Average Creators 9% 38% 15% Critics 20% 34% 21% Collectors 2% 18% 6% Joiners 41% 77% 38% Spectators 51% 60% 50% Inactives 34% 13% 37% 50% of UK social media users are waiting for a proposition from your business - ready and able to take action.
  12. 12. TOP 15 SITES Presentation title Global Traffic Alexa.com 2012
  13. 13. FACEBOOK - IT MIGHT BE LIKE THIS! Presentation title
  14. 14. Presentation title FACEBOOK - FOR BUSINESS
  15. 15. WHY FACEBOOK? Source: YouTube [15/10/13] Presentation title
  16. 16. Presentation title FACEBOOK - A GOOD BUSINESS TOOL? • Yes If ... – It has a positive effect on customer / consumer behaviours? – It is part of a strategic approach to promotion – It enhances competitive advantage • No if ... – It adds no value or damages deputation!
  17. 17. FACEBOOK - JUDGING SUCCESS Presentation title – Fans sharing with Friends • Buzz created / Dialogue / Traffic – Visitors successfully referred to your Website • Tell a story - link to your site measure response – Sales leads • A offer / coupon / gift / free report ... – Better understanding of your customers – Sales • Advertising Measure Using: Facebook Page Insights | Google Analytics
  18. 18. FACEBOOK • • • • • • • Great for B2C, OK for B2B Care needed with fan / product pages Broadcast ... Outward speaking? Allow user interaction? Advertising Opportunities Desktop | Mobile - considerations Example Presentation title
  19. 19. FACEBOOK FOR BUSINESS Source: facebook.com/business/ [15/10/13] Presentation title
  20. 20. FACEBOOK - examples Presentation title
  21. 21. FACEBOOK - ADVERTS Source: facebook.com/about/ads/ [15/10/13] Presentation title
  22. 22. MOBILE - IS THE KEY Source: YouTube [15/10/13] Presentation title
  23. 23. SOCIAL MEDIA DOs & DON’Ts • • • • • • • Be prepared Be sensible Get advice Use you judgement Be yourself Copyright Slander / Liable Presentation title
  24. 24. Tools of the Trade • Twitter on computer / phone / tablet – Tweet Deck / Twitter Site / App • Blogging – BlogPress / Blogsy • iPad / iPhone simple use • Lets look at how. Presentation title
  25. 25. Find out more Presentation title • For more useful advice for small businesses wanting to build on their marketing knowledge • www.cim.co.uk/sbc
  26. 26. QUESTIONS Presentation title

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