INDIA FASHIONWEEK DUBAI

1. India Fashion Week, Dubai

2. Legal disclaimer"
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This document is a property of Musthafa & Almana and Cranberry and is only to be used by the
recipient of the document for the purpose of discussions only"
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With Musthafa & Almana and Cranberry, any use, utilization, dissemination, distribution or copying of
this propriety information without prior and proper authorization by Musthafa & Almana and Cranberry
is strictly prohibited. Damages are not a sufficient remedy for violation of the aforesaid and Musthafa
& Almana and Cranberry shall be entitled to the remedy of injunction, specific performance and
other equitable relief for any breach of the above in addition to any other remedies available to us at
law or in equity."
"

3. “Dubai is full of creative & talented Indian & International designers but
there is no single platform in Dubai for Indian Prêt & couture representation
under one umbrella”
- Musthafa Zafeer.O.V.
Co-Founder, INDIA FASHION WEEK, DUBAI

4. Introduction"
According to the 2009 Asia Pacific wealth report , by Cap Gemini and Merrill
Lynch wealth management , India’s HNWI’s across the world are 120,000+ in number,
0.01 % of total population estimated, however their combined net worth was close to
one third of India’s GDP
At peak of recession in 2008, 84,000 Indians under HNWI’s with a combined net
worth of $310 billion. According to the firm’s 2010 World Wealth Report, there will be
126,700 Indian HNWI’s , an increase of over 50 % since 2008
Over the next decade the estimated increase of HNWI wealth among Chinese and
Indians will be over $ 4 trillion ( by securing 19.6% from 15.7% share
compared to rest of the world currently)

5. • Hub of UAE
• Largest population & second largest emirate in UAE with 71% Asians & 51% Indians with
a median age of 27 years
• Hindi & English widely spoken
• Emergence as a world business hub
• Revenues from trade are highest in Dubai
• Well established network of print, radio & television
• Multiple international channels
• Multiple news agencies. Ex: Reuters, Bloomberg, etc.
• Dubai Media City & Dubai Internet City
• Diverse culture
Dubai - Overview

6. • One of the most rapidly emerging fashion regions of the world
• Has a vibrant & highly knowledgeable cosmopolitan population
• Sophisticated consumer base with a high spend capability for ready to wear, luxury &
couture products
• However, there exists a vacuum in the area of collective Indian prêt & couture
presentation
• Dubai Fashion Week is totally devoid of a single platform for prêt & couture Indian
designer’s representations
• Dubai Fashion Week is moving towards positioning itself as the fashion week for
regional designers from across GCC, Egypt and North Africa
Fashion Scenario - Dubai

7. Time is right for a definitive and credible India Fashion Week in Dubai.
Dubai needs to set Indian Designer’s showcase and provide a uniform and cohesive
platform for designers from INDIA to retail to its consumers in middle east region stationed
from Dubai
Dubai needs an event of international standards for Indian designers to showcase it’s finest
seasonal collections to clients, HNWI’s, media and buyers
Dubai needs to create a sophisticated and luxurious environment that would feature a four
to five day event with top professionals and state of the art production standards.
Fashion continues to enjoy aspirational positioning – riche, classe, royale, niche, exclusive,
exotic, snob value! An apt value proposition for sales and marketing functions of luxury and
lifestyle brands
Why India Fashion Week, Dubai ?

8. The Indian Connection
• Indian pret & couture designers are creating waves in the International market such as
Manish Arora, Sabyasachi, Anamika Khanna, Shane & Falguni, Ashish Soni etc
• All above mentioned designers have been showcasing at London Fashion Week, New
York Fashion Week, Paris Fashion Week and many more…
• Hallmark of this recent resurgence is also highlighted by the fact that a fashion stalwart
like Jean Paul Gaultier showed a whole collection called "Indian Chiaroscuro“, reflecting
the designs of India.
• Another noteworthy fact is hat fashion stars Abu Jani and Sandeep Khosla's creations
were worn by Sophie Maceau in the Bond flick 'The World is Not Enough’ and many
more of such endorsements by international celebrities..
• The scene in the international market for Indian pret & couture does sound promising
but it would not be wrong to say that this is just the beginning and what better than to
have an India Fashion Week in Dubai.
Why India Fashion Week, Dubai ?

9. • India Fashion Week, Dubai will be an upscale event that will enable Indian designers to present
their collections at a common platform
• Will be attended by buyers, prominent retailers, celebrities, media, members of the fashion and
entertainment industries and select guests of the designers & sponsors
• To bring together the leading Indian designers to show current prêt and/or couture collections
under one umbrella
• To create ample networking opportunities across all stakeholders such as media, designers and
buyers
• To promote and highlight prêt & couture collections to create awareness among buyers, the
media & the end consumers of fashion, the customers
• To provide an opportunity to the press and buyers to preview designs for current and the
following season
• To provide an opportunity to the retailers & buyers to have the first right of refusal on designs and
place orders to include specific designers’ labels in their retail repertoire
India Fashion Week - Dubai

10. A few Designers….
• Ritu Kumar
• Tarun Tahiliani
• Anamika Khanna
• JJ Valaya
• Varun Bahl
• Rohit BAL
• Neeta Lulla
• Sabyasachi
• Rocky S
• Abu Jani Sandeep Khosla
• Shantanu Nikhil
• Ravi Bajaj
• Suneet Verma
• Shane Falguni
• Shahab Durrazi
• Pallavi Jaikishan
• Manish Malhotra
• Meera Muzaffar Ali
• Arjun Khanna
• Ritu Beri
and many more……..

11. A few Designers….

12. Indian Runway…

13. Indian Runway…

14. Surveys tell us, rich and affluent (HNWIs and ultra HNWIs) like to invest in fashion, art,
jewellery, luxury travel, sport, wellness, personal jets and yachts etc….
There are subtle differences across regions. For example, in Asia Pacific, investment is
higher in indigenous fashion, jewellery, gems and watches whereas in North American
spends are more on luxury and experiential travel
Indians culturally spend primarily on fashion clothing, jewelry, gems, watches, gold,
diamonds, wedding attire which can be comprehensively be placed under Indian designers
repertoire of fashion clothing and accessories…
Target audience

15. Target audience

16. Media "
To target…
• Indian media’s growing interest in covering fashion & lifestyle anywhere in the
world
• being most exclusively reported Indian fashion event in the region of GCC
• coverage across all languages and audiences
• sponsors to maximize their association through PR spends
• coverage across all languages and media segments including fashion,
lifestyle, marketing, corporate and general news
• accrediting select fashion media representing all major domestic and
international media channels, websites, lifestyle and fashion magazines and
dailies

17. Media "
To target…
Mainline international TV channels
BBC, CNN & CNBC and many more..
Mainline national & international newspapers
Gulf News, Kyodo News-Japan, New York Times, Wall Street Journal, Telegraph
(Netherlands), Daily Express (UK), International Herald Tribune, London Times, Le
Figaro (France), Times of India, Hindustan Times, Indian Express, Khaleej Times, Gulf
News, The National- Abu Dhabi, Straits Times, Shanghai Star, Sunday Times (South
Africa), Sydney Morning Herald, Sunday Times, International Herald Tribune and many
more….
International Magazines
Elle, Vogue, Harper’s Bazaar, Ahlaan, Cosmopolitan, GQ, Marie Claire, Verve, Le Officiel,
Grazia, Hello, Ok!, A+ …
Established Indian Media
TOI, HT, ET, BS, Pioneer, Hindu, DH, Mid Day, IE, BBC, CNN, CNBC, NDTV,
Times Now, Aaj Tak, Zee News, FTV, IANS, Wires, PTI…

18. Marketing & Communications program
An extensive and comprehensive marketing communications program would be
established to promote the event and attract individual clients/business associates to
attend, and corporate sponsors to partner with the event
Components of a marketing communications campaign would include:
• Marketing program to establish the participation and sponsorship generation
• An extensive database/direct marketing program to assure the attendance of HNWI’s and
clients
• National and international PR to manage and maximize all media opportunities
• Media attendance would be post accreditation. It will be managed by a PR agency of high
repute
• A corporate sponsorship and hospitality program

19. Indian & middle east editions…

20. Indian & middle east editions…

21. Event constituents
• Collection Show Area / Brand Displays / Sponsor Lounges
• Sponsor activity zone (dedicated areas for brand activation)
• Media center ( state of the art office environment for media to file stories real time
& onsite)
• Exclusive Hospitality Champagne lounges / Martini Bars ( an exclusive and
dedicated lounge experience for special guests of sponsors and designers )
• Onsite event offices to run Fashion Week.
• Sub Events such as Brand launches, after show sponsor parties co hosted with
designers

22. Event structure
• 4-5 day event with shows / 6-7 shows per day
• both local and international models / show producers / hair and make up
directors
• leading directors for sound & lights / television production
• leading production companies for stage and set up / backstage management
companies
• leading professionals and experts in the area of on ground management, sales,
client servicing, F&B management, venue management and more…

23. Event constituents

24. About us…
• Co- owner of the property
• Musthafa & Almana is the only International Law Firm having its strong presence in
India , UAE and UK with a specialised practice in Intellectual Property ,
Entertainment and Media Laws
• Managing Partner MUSTHAFA ZAFEER.O.V. Is a highly respected lawyer in the
legal fraternity as well as in the entertainment and fashion industry of India ,UAE and
UK
• Was instrumental in organising and bringing in many acclaimed fashion events to
UAE such as Grand Arabian Night , Arabian Waves , Grand Indian Exhibition in
Touch with Fashion etc to name a few…..

25. About us…
Co- owner of the property
Cranberry is a company engaged in conceptualising, developing, marketing
and organising initiatives for brands to activate their marketing objectives in
the realm of fashion, lifestyle, entertainment & luxury.
Company has the exclusivity of bringing together experts & professionals in
the field of fashion, lifestyle & entertainment with expertise/experience ranging
across various brand activation opportunities across US, Europe, Asia and
Middle East. It has the expertise and experience to launch and produce large
format brand activation opportunities like fashion weeks, couture weeks,
trousseau weeks, awards, concerts, lifestyle and sporting events..

26. IFW, Dubai - Team

27. Between us in fashion…

28. Our Portfolio….
Lakme India Fashion Week / Wills Lifestyle India Fashion Week / Lakme Fashion Week / GLL Luxury
Stylefest / India Couture Week / Dubai Fashion Week / Van Heusen India Mens Week / Mercedes Benz
Fashion Week, (NYFW) / Rosemount Australian Fashion Week / LA Shows @ Smashbox Studios (LAFW) /
London Fashion Week (Indian Designer Showcase) / Paris Fashion Week (Indian Designer Showcase) /
Hyeres Festival (Indian Designer Showcase) / WOW Shows, Auckland (Indian Designer Showcase) /
Franchising & Licensing of various Indian fashion / designer labels / KPMG Study of India Fashion Markets /
Market Study - India Fashion Hub for Ministry of Urban Development / Fashion Retail Development @
Garden of 5 Senses, Delhi (Garden Village) / Blenders Fashion Tour / Chivas art studio / Filmfare Awards
-1994-2000 / IIFA 1999, 2000 / Zee cine awards-1996-2000 / Femina Miss India -1994-2000 / Franz
Harare show / Channel V Awards / Rock concerts / Deep purple / UB40 / Whigfield / Air Supply / Shaggy /
Diana King / Scorpions / Bollywood Nights / Motor segment launches – Mercedes benz( E class, S class,
GL & ML) / Honda cars / General Motors / Toyota / Tata new generation Trucks / FMCG launches
BSkyB / BlackBerry / MAC Cosmetics / Apple Mac / Amtel / Coca –Cola / Selfridges Department Store /
Diesel / Nokia / Puma / Addidas / Playstation / Collette Store Paris / Liberty Department Store / HBO /
Elton John Aids Foundation / Sir Elton John & David Furnish / Claridges Hotel / Harvey Weinstein / Giles
Deacon / Lily Allen / Roland Moret / Claudia Schiffer / Victoria & David Beckham / Lady GAGA / Christy
Turllington / Linda Evangilista / Steve Waugh / Sophie Monk / Kylie Minogue / Zara Philips / Megan Gale /
Michelle Philips / Kat Waterhouse / Miranda Kerr……..& continuously growing…

29. Rohit Sabikhi"
management
It’s been twelve years since Rohit has been an integral part of the fashion and lifestyle industry
This mechanical engineer graduated from BITS Pilani and then furthered with Masters in Fashion
management and marketing from London College of Fashion. He began his stint in fashion with FDCI
(Fashion Design Council of India), where he worked closely with the
leading designers and industry professionals in establishing the first ever ‘India fashion Week’
Post his stint at FDCI, he moved on to IMG (International Management Group), the global leader in
Fashion, Sports & Media. His association with IMG has been instrumental in developing Lakme Fashion
Week, Mumbai since its inception in 2006
As an integral part of IMG, Fashion business unit, Rohit has been involved in Mercedes Benz Fashion
Week, New York & LA, Rosemount Australian Fashion Week,. Fashion Fringe London. Lakme India
Fashion Week. Lakme Fashion Week. He has been instrumental in successfully launching and taking
Indian designers to the above-mentioned international fashion weeks. In addition to being the event
director for Indian fashion weeks from 2003 till 2007
Post IMG, Rohit has successfully launched and produced Dubai Fashion Week from 2008 till date. He
closely works on brand activation, sponsorships and creating avenues to assist brands reach their
marketing objectives. His areas of expertise include conceptualization, development, industry
growth, implementation & management

30. Akshaya S Chauhan
management
Synonymous with fashion professional names in India
Heading India Fashion Week Team of FDCI since 2004, and exclusively handling its Brand
Perception of FDCI and its all initiatives.
Ex Director Planning & Operations with FDCI
As an integral part of FDCI, Akshaya has been involved in planning, marketing and handling Indian
participations in London, Milan and Paris Fashion Weeks.
Founder of Gitanjali Luxury Style Fest in 2007. Conceptualized and successfully launched India
Couture Week, India Mens Week, WOW Shows, ICI Trends Tour.
Did stints to understand fashion retail by undertaking assignments of expanding Kimaya and setting
up Fashion retail vertical of Gitanjali Lifestyle.
Consults to various stakeholders of Indian fashion industry including designers, professionals etc for
expansion, positioning and capacity building.

31. Satish Nair
production
Satish started his career with Wizcraft in 1994 and continued there till 2001, one of India’s leading
agencies. He went on to take a national role at Encompass , another leading event management
company. He stayed there till 2005. He furthered his career at Rams till 2007, at Icon till 2009 and at TIC
till 2010. His expertise at senior positions over 16 years in the event industry has involved business
development, production , execution , logistics and vendor management across Australia, Singapore,
South Africa, Germany, Malaysia, China, Hong Kong, Dubai, Sri Lanka, Turkey and Kuwait.
His expertise has been instrumental for the success of Filmfare awards, India’s national film industry
awards ceremony from 1994 till 2000. Further, he has been involved at IIFA (India International Film
Awards from 1999 till 2000. He has also been instrumental in Zee cine awards from 1996 till 2000 and
Channel V awards. His work took him to successfully managing on ground production at Femina Miss
India from 1994 till 2000, India’s leading pageant competition, winners representing India at Ms.
Universe and Ms. World, Blenders Fashion tour & Chivas art studio.
His experience at live entertainment is across various concerts including Deep purple, UB40, Whigfield,
Air Supply, Shaggy, Diana King, Scorpions, Franz Harare show & various live Bollywood nights across
India. He has been an integral part of various Motor segment launches in India across Mercedes Benz
( E class, S class, GL & ML) , Honda cars, General Motors, Toyota, Tata’s new generation Trucks &
Various FMCG launches.

32. Selina Robson"
show director & production
Has an extensive career working on fashion shows on the international fashion calendar in
New York, London, Milan & Paris. Wide ranging experience in Asia & the Middle East
markets working with clients on the development, production and delivery of high caliber
events for luxury & global lifestyle brands, product launches, outdoor concerts as well as
experiential and televised events.
Selina has worked with brands and celebrities such as BSkyB, BlackBerry,
MAC Cosmetics, Apple Mac, Amtel Coca -Cola, Selfridges Department Store, Diesel,
Nokia, Puma, Addidas, Playstation, Collette Store Paris, Liberty Department Store, HBO,
Elton John Aids Foundation, Sir Elton John & David Furnish, Claridges Hotel, Harvey
Weinstein, Giles Deacon, Lily Allen, Roland Moret, Claudia Schiffer, Victoria & David
Beckham, Take That, Lady GAGA…

33. Kevin Oliver
show director
List of clients
Valentino, D&g, Diesel, Terry Mugler, Joseph, Patrizia Pepe, Nayomi, Theory, Bvlgari,
World Gold Council, Toronto Fashion Week, Moscow Fashion Week, Colombo Fashion
Week, Wafi Mall, Dubai Mall, Mall Of The Emirates, City Center, Hyatt Grand, Narciso
Rodriguez, Jeny Packman, Gerry Webber, Taifun, Woolworths, Kaysura(japan) Bonita
Cheung(hong Kong) Fitz And Simmons, Strenesse, Strellson, Windsor, Harvey Nichols,
Abu Dhabi Fashion Week, Mens Fashion Week(india), Paris Gallery, Damas, Rami Ali,
Fern One-amato, Sahir Dia, Arushi.

34. Kelvin Harries
stylist
Kelvin Harries is stylist who has lived and worked in Sydney for the past fifteen years. During that
time he has travelled to various locations around the world to style many high profile fashion
shows. He has produced numerous fashion shoots in Paris and New York and has styled
collections for the Paris runway for reputed Australian designers Collette Dinnigan and Akira
Isogawa. He also styled Micheele Jank’s debut collection in New York.
As well as pursuing a successful freelance career, Kelvin has attained a high profile within the
editorial side of styling. He served two years as fashion editor for Oyster magazine and five years
as fashion editor for esteemed Australian fashion bible Harper’s Bazaar. Kelvin is a sought after
stylist with a keen, innovative eye.
His work has taken him across various fashion weeks in Australia, India, Paris, New York. His
editorial work is across Harpers Bazaar, In Style, HQ, Autore, Oyester, B+W Surface etc.
Celebrities include Christy Turllington, Linda Evangilista, Steve Waugh, Sophie Monk, Kylie
Minogue, Zara Philips, Megan Gale, Michelle Philips, Kat Waterhouse, Miranda Kerr and many
more…

35. Lloyd Bosco Albuquerque
Lighting Designer / Director
Lloyd worked in the capacity of a lighting technician and programmer for Electrocraft Mumbai for a
period of 11 years from 1993- 2003. He continued working as a freelance lighting designer till
date having set up a company by the name of LGL Designs of which he is the sole proprietor.
Profile includes forays and adept know how into the latest lighting techniques and technologies.
Basic setup of light design to physical setup knowledge and programming of intelligent and
conventional lights and final execution of shows and events as desired by clientele. Shows and
events include Fashion Shows, Rock shows, Corporate launches and meeting and presentations,
Live theatre and dance, Award nights and felicitations, Film Television and serial lighting,
Architectural and now even into the new line of lighting up Big Fat Indian Weddings, and still the list
goes on.
Clients include Showhouse , Encompass , Go bananas, Rams, Seventy70, Endemol India pvt ltd,
Electrocraft Mumbai, Ulhas Sahasrabuddhe SS Lights, Modern Stage Service delhi, TCA lights
Mumbai, FLOS Mumbai, Stagecraft Mumbai, Engineered Productions, Creative productions
Mumbai, Phase 1 Bangalore, Showtime, PDM INDIA, Wizcraft India, Preferred professionals delhi,
Media Makers Delhi, Red Box Productions, Swift Productions, Landmark Events and many
more…

36. On Cue Productions
Backstage Management
It was established in 1995. Through this period On Cue Productions has worked with and co-
ordinated a number of Live Events, Award functions, Beauty Pageants and Live TV specials, Reality
shows, Product Launches and Theatre presentations in various capacities and fulfilled diverse
functions
Filmfare Awards & Filmfare South Awards 1994 - 2010, Screen Awards 1997 – 2010, Zee Cine
Awards – 2000 – 2010 from London, Malaysia, Mauritius, Apsara Directors Awards 2010,
Stardust Awards – 2003 – 2010, GIFA Awards in Malaysia, Sansui Film & Television Awards
1998-2009, Indian Television Awards – 2001 & 2010, Zee Gold Awards in Mauritius & Dubai ,
MTV Immies, Bollywood Music & Film Awards in New York 2000 – 2001, Radio Mirchi Awards,
Red FM Bajate Raho Awards, MTV Style Awards, DNA Style Awards, Images Fashion & Retail
Industry Awards, Golden Spoon Awards, Femina Miss India 1994 – 2010, Sushmita Sens’s newly
launched I Am She Contest 2010 , Ford Supermodel, Elite look of the year, Miss World ’96 & ’97
sub-events in Seychelles, Indian Idol, IPL Closing Ceremonies , IPL Awards 2010, Loreus Sports
Awards, Lakme India Fashion Week starting from 2000 to 2009, Seagrams Fashion Tour 2006 &
2007, Chivas Fashion Tour 2008, Couture Week 2008 for Ritu Kumar, Manish, Malhotra, Pallavi
Jaikishen, Gitanjali Luxury Style Fest 2007, 2008, Selfridges, Bollywood Festival - London. May
2002 and many more…

37. Thank You