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Using An Online Marketing Agency

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Having an understanding of what an online marketing agency provides can be helpful in choosing the right one for your organisation’s needs. Not only will you be hoping for one that fulfils your marketing requirements but you’ll also be wanting to provide best value for your organisation

An online marketing agency can provide expertise in all areas of web advertising and will be able to assist you in developing specific requirements.

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Using An Online Marketing Agency

  1. 1. Using An Online Marketing AgencyHaving an understanding of what an online marketing agency provides can be helpful inchoosing the right one for your organisation’s needs. Not only will you be hoping for onethat fulfils your marketing requirements but you’ll also be wanting to provide best valuefor your organisationAn online marketing agency can provide expertise in all areas of web advertising and willbe able to assist you in developing specific requirements.Different Types Of Online Marketing AgencyTo begin with, you need to know about the different types of online marketing agency. This can beaccomplished by ensuring you are clear about your marketing goals so that you find the agency thatis most suitable. Strategy and Creativity For marketing strategy and creativity, you should approach agencies that feature these services highly in their descriptions. Getting the right strategy for your online marketing, and being creative about how it is implemented, are critical to your marketing success. Web Design You should look for an online marketing agency that has expertise in design and build. They may also have technical capabilities such as programming, dynamic content generation and web automation. These are features of high performance websites. Media Buying Where media buying is concerned, look for an online marketing agency that specialises in media buying and advertising. These kinds of agencies are likely to offer good discounts on bulk buying and media services.Because all of these areas are related, many agencies offer them all. A full service online marketingagency such as adtronic.net will cover all of these areas and have specialist staff to help you withevery aspect. Working with a single agency is advantageous because it means that they will havegreater control and, probably, greater effect, on your marketing. [Type the company name] | 1
  2. 2. Benefits Of Online Marketing AgencyWhen you use an online marketing agency to carry out web advertising on your behalf you are likelyto benefit from:Cost SavingsIt may be surprising to learn that using an online marketing agency, even with its management fees,may actually mean you spend less on your online marketing because: Bulk Purchasing Online marketing agencies tend to use software and services on behalf of a number of clients and so their savings are usually significant. And they will be passed on to you in the form of increased efficiency. Industry Discounts As with any industry where multiple purchasing is carried out, there are savings to be made. For example, discounts are made on advertising and media placements. No Staffing Costs You are likely to find that the total cost of creating and managing your campaign through an online marketing agency actually works out to be cheaper than employing staff at your organisation. Not only do you avoid paying salaries and the other overhead costs like HR, training, etc., you don’t incur recruitment costs either.SpecialistsOnline marketing agency professionals handle digital marketing accounts as their main professionand so they will be equipped with the latest knowledge and know how to execute your campaign inthe most effective way. You will be able to work together to identify the right objectives and thenthey will be responsible for delivering them.Qualified And Knowledgeable ProfessionalsPeople who work on your account at an online marketing agency are likely to be experienced andqualified in the appropriate marketing skill. They are also likely to enjoy what they do and so theywill be experts in their field and have industry-wide contacts.External To Your OrganisationBy employing the services of an experienced online marketing agency, you will benefit from peoplewho sit outside of your organisation and who are, therefore, not encumbered by the issues that youand your colleagues are familiar with. This means that they might be able to provide a differentperspective on your online marketing and suggest methods or solutions that you might not haveconsidered. [Type the company name] | Using An Online Marketing Agency 2
  3. 3. Appointing An Online Marketing AgencyHere are some recommendations about how to get the best out of an online marketing agency:  Be specific about your objectives and use SMART goals right from the start – Specific, Measurable, Achievable, Realistic and Time-bound  Agree campaign objectives with the agency at the beginning of each and every campaign  Make sure you only have one account manager who will be your sole contact. He or she should be familiar with every aspect of your account and able to update you quickly on the status of your campaigns  Maintain and develop a relationship with your account manager  Insist on regular updates from your account manager - in writing if necessary  Make sure you get regular reports  Maintain access to key account functionality such as Pay Per Click management software  Ensure you have final sign off of any important creative treatments or campaign strategy  Agree that the agency doesn’t make important decisions without consulting you  Make sure your budget is contained and controlled  Appoint a cost threshold above which the agency must obtain your approvalIf you are considering using the services of an online marketing agency, contact adtronic.net:Phone: 01284 789500 (UK)Email: help@adtronic.net [Type the company name] | Using An Online Marketing Agency 3

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