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- 2. SINGAPORE
- 13. IF YOU AREN’T BEING SHARED YOU AREN’T SOCIAL. And sharing from your owned communities isn’t enough anymore.
- 17. What’s happening
- 23. Amplify
- 24. Amplify The content that ranks best in Google is content that people like and trust. Where relevant fresh content will rank better than old content.
- 26. Amplify
- 27. What we need to do
- 31. How to do it
- 36. 36 They cheer because they care. They have an unique close connection to what they’re cheering for They cheer because it has an impact. It fuels the athletes and can support can influence play.
- 38. 38
- 39. 39
- 40. Buzz Vol. Visa P&G Coca-Cola BMW Samsung Nike Others (80% McDonalds) Buzz Sent ime nt 33.5% 3.9% 7.5% 1.3% Athlete cheers, reaction to congratulatory commercials,, RTs of @teamvisa 0.0% 13.1% 40.7% Nike releases the “Find Your Greatness” campaign
- 41. A different kind of approach
- 42. Stimulating sharing Targeting individuals not platforms
- 43. Use data to create content that engages audiences in the right way Use engaging content to create opp’s for further data collection
- 44. Making Sony Mobile relevant once more
- 46. Results • Branded content received 1.7million views in a 6 month period • 85% who engaged with the Xperia Studio viewed Xperia smartphones more positively afterwards • 17% of visitors to the Xperia Studio went on to visit the main sony mobile site • The content and campaign has been featured in wired, gizmodo, mashable and other credible publications • The campaign also won a 2012 webby for the people’s choice award in integrated mobile experience
- 48. Moving beyond traditional brand communications
- 52. Harnessing the power of digital to spread happiness around the world
- 55. “We’re more in the space of managing communities than creating ads.” Joe Tripodi – CMO, The Coca-Cola Company
- 57. IF YOU AREN’T BEING SHARED YOU AREN’T SOCIAL. And sharing from your owned communities isn’t enough anymore.
- 69. Strategy Planning Data/Analytics Research & Insight User research User experience Digital design Website build E-commerce Branded content Mobile SEO PPC PAID Media Social media Managed services Hosting CRM
- 71. Data
- 75. The largest social media agency 350+ people 10 offices HQ in Shanghai The Gateway to ME and Africa 45 people, 4 affiliate offices HQ in Dubai Centre of technical excellence 160 people 3 offices 4 affiliate offices HQ in Mumbai South East Asia Hub 7 people (Q1), 20 (Q2) 6 affiliate offices HQ in Singapore ‘One to watch’ 24 people 2 offices HQ in Sydney