5. According to the CEO of AVVIO, the key for success nowadays in website you need innovation and personalization. I totally share its point of view for the hotel industry because if you want to target and attract more people in your hotel, you have to know who they are and what they like. That is why, with the development of the new technologies people are used to use more and more and being potential customers for any companies. But it is particular true for hotel purpose, people or future guest needs nowadays more and more good feelings about what they are going to experience. So there is no place for failure, that is why photography are no more talkative people need something new that will make them confortable and be confident in what they buy. Thanks to the digital differentiation, hotels can really play an important role in their decision because it is something totally new and customer will feel to be treated as an individual not a group and the hotel will be done for him and not the inverse. Guest are the key core for hotels line. How can a hotel use the capabilities to create digital differentiation - and thus a competitive advantage ?

6. According to me, this is an outstanding idea because the company clearly understood what and where the needs of guests are. In fact, you can be faraway from the place that you interesting in and you can not reach them or the photos are not so tally that you are not that sure to spend your money on it. But having a virtual tour opens you and your mind, you can feel to be free to go every where that you want and discover the hotel from your place in a high definition, like if you were there for a tour. It is only missing the gap between your device screen and getting there for real and having a good time from what you see. As a conclusion, hotel should clearly invest on it because it is one of the best way to feel what the hotel is and discover its charm miles away from it. What impressed you the most about the particular topic that you selected ?