The document discusses strategies that brands of any size can use to succeed on social media. It provides tips for prioritizing the right social channels, diversifying content, converting followers, accepting other benefits beyond sales like customer service, repeating messaging while also testing new ideas, planning ahead, investing in people and tools to manage social media, and being willing to spend money on advertising. The key is working smarter by focusing efforts on the most effective tactics.
17. “Only 42% of SMBs
know how to find
the ROI of social.”
- Social Media Examiner’s 2015 Social Report
http://www.socialmediaexaminer.com/small-businesses-struggle-to-prove-facebook-roi-new-research/
@adriasaracino
31. “62% of customers
expect a response
in 60 minutes.”
- Jay Baer, Convince and Convert
http://www.convinceandconvert.com/social-media-research/42-percent-of-consumers-complaining-in-social-media-expect-60-minute-response-time/
@adriasaracino
32. “Good social media
service can result in
40% more spend.”
- Bain Company
http://www.bain.com/Images/BAIN_BRIEF_Putting_social_media_to_work.pdf
@adriasaracino