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ESPORTS MARKET | 2016
past
Families
the
in
BIGGODS | ESPORTS MARKET | 2016
SCENARIO
families
Today’s
OF CONSUMERS USE MORE
THAN ONE DEVICE AT A TIME
OF THE DAILY AND WEEKLY ACCESSED
DIGITAL CONTENT IS GAME-RELATED
CONSIDER THE SMARTPHONE THE MOST
FREQUENT COMPANION DEVICE, GLOBALLY
IN NA, A LAPTOP/COMPUTER IS USED MORE
FREQUENTLY FOR SIMULTANEOUS VIEWING
(59% VS. 42% FOR SMARTPHONES)
OF 14 TO 17 YEAR-OLDS USE A COMBINATION
OF TV/SMARTPHONES DURING VIEWING
87%
73%
57%
74%
59%
SCENARIO
SOURCE: 2015 ACCENTURE DIGITAL CONSUMER SURVEY
BIGGODS | ESPORTS MARKET | 2016
This
is
everywhere
change
BIGGODS | ESPORTS MARKET | 2016
Not
where
only
BIGGODS | ESPORTS MARKET | 2016
butalso,
families
how
interact
BIGGODS | ESPORTS MARKET | 2016
Talking
baseball
about
BIGGODS | ESPORTS MARKET | 2016
Rodriguez
Alex
BASEBALL
PLAYER
NEW YORK
YANKEES
UNITED STATES
OF AMERICA AROD
PAGE LIKES
CHANNEL VIEWS
1.5 MM FOLLOWERS
417 K
NO STREAMING NO
BIGGODS | ESPORTS MARKET | 2016
TEAM
the
So,
right?
arestillthe
same,
idols
BIGGODS | ESPORTS MARKET | 2016
Bjerg
Søren
LEAGUE OF
LEGENDS
PLAYER SOLOMID
TEAM
DENMARK BJERGSEN
PAGE LIKES
CHANNEL
SUBSCRIBERS
VIEWS
316 K FOLLOWERS
892 K
1.23 MM
TWITCH.TV 80 MM
BIGGODS | ESPORTS MARKET | 2016
Bjergsen
LEAGUE OF
LEGENDS
PLAYER
SOLOMID
DENMARK BJERGSEN
PAGE LIKES
CHANNEL
SUBSCRIBERS
VIEWS
316 K FOLLOWERS
892 K
1.23 MM
TWITCH.TV 80 MM
ARod
BASEBALL
PLAYER
NEW YORK
YANKEES
UNITED STATES
OF AMERICA AROD
PAGE LIKES
CHANNEL VIEWS
1.5 MM FOLLOWERS
417 K
NO STREAMING NO
SPORT ESPORT
SOURCE: EGG & BACON ENTERTAINMENT
BIGGODS | ESPORTS MARKET | 2016
TEAM
TEAM
coincidence?
Justa
BIGGODS | ESPORTS MARKET | 2016
same
show!
The
Photo:StuartIsettforTheNewYorkTimesBIGGODS | ESPORTS MARKET | 2016
“Gamingiswhatevery
traditionalsportsleague
isdesperatetobecome:
young,global,digital,
andincreasinglydiverse”
BIGGODS | ESPORTS MARKET | 2016
ESPN MAGAZINE
BIGGODS | ESPORTS MARKET | 2016
SOURCE: NEWZOO 2016 ESPORTS CONSUMER INSIGHTS
ESPORTS AUDIENCE
NOW AND IN 2019
2016
148M
2019
215M
2016
144M
2016
212M
ENTHUSIASTS
OCCASIONAL
VIEWERS
ENTHUSIASTS
OCCASIONAL
VIEWERS
CAGR
+17%
ESPORTS REVENUES
NOW AND IN 2019
2016
$493M
2019
$1.1Bn
PER FAN
$3.3
PER FAN
$5.2
TOTAL REVENUES
REVENUES
PER FAN
TOTAL REVENUES
REVENUES
PER FAN
CAGR
+37%
BIGGODS | ESPORTS MARKET | 2016
SOURCE: NEWZOO 2016 ESPORTS CONSUMER INSIGHTS
BIGGODS | ESPORTS MARKET | 2016
SOURCE: NEWZOO 2016 ESPORTS CONSUMER INSIGHTS
2 | 26
41.7 MM
20 MM
192 MM
2016
2016
2016
ACTIVE PLAYERS
ENTHUSIASTS
AUDIENCE
SOURCE: NEWZOO
in
America In2016,thetotaleSports
audienceintheUSwill
reach41.7millionwith
20millioneSports
enthusiasts.Thevast
majorityofthese
aremales(72%)and
millennialsmakeup
48%oftheenthusiast
audience.
Overtwothirdsof
eSportsenthusiastsin
theUSareactiveina
teamsportversus26%
oftheonlinepopulation.
subscription.
BIGGODS | ESPORTS MARKET | 2016
eSports
Who’s
investing?
BIGGODS | ESPORTS MARKET | 2016
PSG
FRENCH SOCCER CLUB
SPORTS CLUBS IN ESPORTS
76ERS
NBA TEAM
AJAX
DUTCH SOCCER CLUB
UFA
RUSSIAN SOCCER CLUB
VOLGA
RUSSIAN SOCCER CLUB
SPORTING
PORTUGUESE
SOCCER CLUB
DYNAMO
RUSSIAN SOCCER CLUB
MANCHESTER
CITY
ENGLISH SOCCER CLUB
VALENCIA
SPANISH SOCCER CLUB
SAMPDORIA
ITALIAN SOCCER CLUB
SCHALKE-04
GERMAN SOCCER CLUB
WEST HAM
ENGLISH SOCCER CLUB
REMO
BRAZILIAN SOCCER CLUB
BASKONIA
SPANISH BASKETBALL
CLUB
SANTOS
BRAZILIAN SOCCER CLUB
WOLFSBURG
GERMAN SOCCER CLUB
BEŞIKTAŞ
TURKISH SOCCER CLUB
PSV-EINDHOVEN
DUTCH SOCCER CLUB
SOURCE: ESPORTS OBSERVER
BIGGODS | ESPORTS MARKET | 2016
CORPORATE ESPORTS ORGANIZATIONS
T1 TEAM
SOUTH KOREA TELECOM
SAMSUNG
GALAXY
OWN ESPORT TEAM
GREEN WINGS
JIN AIR
KEYD STARS
VIVO
MACHINE
SHOPS
ALIENTECH
LINKIN PARK
OWN ESPORT TEAM
LDLC
OWN ESPORT TEAM
KABUM
OWN ESPORT TEAM
ROCCAT
OWN ESPORT TEAM
SOURCE: EGG & BACON ENTERTAINMENT
BIGGODS | ESPORTS MARKET | 2016
BIG INVESTORS
STEVE AOKI
MUSICIAN
TEAM ROGUE (USA)
UNIKR (BETTING PLATFORM)
NRG TEAM (USA) NRG TEAM (USA)
TEAM LIQUID (USA) TEAM LIQUID (USA)
RENEGADES TEAM (USA)
MAGIC JOHNSON PETER GUBER
JONAS JEREBKOMARKCUBAN
SHAQUILLE
O’NEAL
RICK FOX
ALEX
RODRIGUEZ
NBA ALL STAR G.S. WARRIORS OWNER
NBA ALL STARNBA ALL STARENTREPRENEUR
NBA ALL STAR
ECHO FOX TEAM (USA)
MLB ALL STAR
SOURCE: EGG & BACON ENTERTAINMENT
BIGGODS | ESPORTS MARKET | 2016
BRANDS IN ESPORTS
POKERSTARS
GEICO
MONSTER
BUD LIGHT
AMAZON MCDONALD’S INTEL
RED BULL ARBY’S ACER
COCA-COLA BUFFALO
WILD WINGS
TURTLE BEACH
DOMINO’S GILLETTE AMD
ENDEMICNON-ENDEMIC
ONLINE POKER GAME
INSURANCE COMPANY
ENERGY DRINK
BEER
ONLINE RETAILER FAST FOOD HARDWARE
ENERGY DRINK FAST FOOD HARDWARE
SOFT DRINK
RESTAURANT
HEADPHONE
RESTAURANT PERSONAL CARE HARDWARE
SOURCE: NEWZOO
BIGGODS | ESPORTS MARKET | 2016

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