SlideShare a Scribd company logo

Module 8 the promotional mix (3)

•Download as PPT, PDF•
•
JeVaughn Ferguson
JeVaughn Ferguson
Business
1 of 41
Chapter Sixteen Personal Selling and Sales Promotion
Personal Selling and Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personal Selling ,[object Object],[object Object],[object Object],[object Object],[object Object]
Personal Selling ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managing the Sales Force ,[object Object]
Managing the Sales Force ,[object Object]
Managing the Sales Force ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing the Sales Force ,[object Object],[object Object],[object Object],[object Object]
Managing the Sales Force ,[object Object],[object Object],[object Object]
Managing the Sales Force ,[object Object],[object Object]
Managing the Sales Force ,[object Object],[object Object],[object Object],[object Object]
Managing the Sales Force ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing the Sales Force ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing the Sales Force ,[object Object]
Managing the Sales Force ,[object Object],[object Object],[object Object]
Managing the Sales Force ,[object Object],[object Object]
Managing the Sales Force ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managing the Sales Force ,[object Object]
The Personal Selling Process ,[object Object]
The Personal Selling Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Personal Selling Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Personal Selling Process ,[object Object],[object Object]
The Personal Selling Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Personal Selling Process ,[object Object],[object Object],[object Object]
The Personal Selling Process ,[object Object],[object Object],[object Object]
The Personal Selling Process ,[object Object],Bad Traits Good traits
The Personal Selling Process ,[object Object],[object Object]
The Personal Selling Process ,[object Object],[object Object]
The Personal Selling Process ,[object Object],[object Object]
The Personal Selling Process ,[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright © 2010 Pearson Education, Inc.   Publishing as Prentice Hall

Recommended

Module 8 the promotional mix (2)
Module 8 the promotional mix (2)Module 8 the promotional mix (2)
Module 8 the promotional mix (2)JeVaughn Ferguson
 
Module 7 managing distribution channels
Module 7 managing distribution channelsModule 7 managing distribution channels
Module 7 managing distribution channelsJeVaughn Ferguson
 
An Introduction To Integrated Marketing Communications
An Introduction To Integrated Marketing CommunicationsAn Introduction To Integrated Marketing Communications
An Introduction To Integrated Marketing Communicationscharmi
 
Integrated Marketing communication Tools
Integrated Marketing communication ToolsIntegrated Marketing communication Tools
Integrated Marketing communication ToolsKuhu Pathak
 
Promotion Mix
Promotion MixPromotion Mix
Promotion MixKing Julian
 
Imc pr+ad
Imc pr+adImc pr+ad
Imc pr+adRbk Asr
 
Imc
ImcImc
ImcRamaneti
 
Promotional mix
Promotional mixPromotional mix
Promotional mixAswin prakash i , Xantus Technologies
 

Recommended

Module 8 the promotional mix (2)
Module 8 the promotional mix (2)Module 8 the promotional mix (2)
Module 8 the promotional mix (2)JeVaughn Ferguson
 
Module 7 managing distribution channels
Module 7 managing distribution channelsModule 7 managing distribution channels
Module 7 managing distribution channelsJeVaughn Ferguson
 
An Introduction To Integrated Marketing Communications
An Introduction To Integrated Marketing CommunicationsAn Introduction To Integrated Marketing Communications
An Introduction To Integrated Marketing Communicationscharmi
 
Integrated Marketing communication Tools
Integrated Marketing communication ToolsIntegrated Marketing communication Tools
Integrated Marketing communication ToolsKuhu Pathak
 
Promotion Mix
Promotion MixPromotion Mix
Promotion MixKing Julian
 
Imc pr+ad
Imc pr+adImc pr+ad
Imc pr+adRbk Asr
 
Imc
ImcImc
ImcRamaneti
 
Promotional mix
Promotional mixPromotional mix
Promotional mixAswin prakash i , Xantus Technologies
 
Chap16 Sales Promotion
Chap16 Sales PromotionChap16 Sales Promotion
Chap16 Sales PromotionPhoenix media & event
 
integrated marketing communication
integrated marketing communicationintegrated marketing communication
integrated marketing communicationAlishag
 
Marketing mix and sale promotion
Marketing mix and sale promotionMarketing mix and sale promotion
Marketing mix and sale promotionBehshad mehrabi
 
Promotion mix
Promotion mixPromotion mix
Promotion mixRajib Kumar
 
Notes imc
Notes imcNotes imc
Notes imcsneha dwivedi
 
Notes of Promotion and Distribution Management
Notes of Promotion and Distribution ManagementNotes of Promotion and Distribution Management
Notes of Promotion and Distribution ManagementSyed Valiullah Bakhtiyari
 
1 imc introduction
1 imc introduction1 imc introduction
1 imc introductionRajesh Satpathy, Regional College of Management (RCM), Bhubaneswar
 
11.2 Promotional Mix Presentation 6
11.2 Promotional Mix Presentation 611.2 Promotional Mix Presentation 6
11.2 Promotional Mix Presentation 6NCVPS
 
Module 8 the promotional mix
Module 8 the promotional mixModule 8 the promotional mix
Module 8 the promotional mixJeVaughn Ferguson
 
Promotional selling pricing
Promotional selling pricingPromotional selling pricing
Promotional selling pricingRavindra Prakash Shukla
 
Session 28 MG 220 BBA - 24 Nov 10
Session 28 MG 220 BBA - 24 Nov 10Session 28 MG 220 BBA - 24 Nov 10
Session 28 MG 220 BBA - 24 Nov 10Muhammad Talha Salam
 
Sales Promotion
Sales PromotionSales Promotion
Sales PromotionMd Shafiqul Azam Chowdhury
 
Chapter 2 (1)
Chapter 2 (1)Chapter 2 (1)
Chapter 2 (1)kamran
 
Intergrated marketing communication
Intergrated marketing communicationIntergrated marketing communication
Intergrated marketing communicationMoses Omondi
 
Integrated marketing
Integrated marketingIntegrated marketing
Integrated marketingShivam S
 
322 advertising, sales promotion, & public relations
322 advertising, sales promotion, & public relations322 advertising, sales promotion, & public relations
322 advertising, sales promotion, & public relationsVikas Dogra
 
Marketing promotion tools
Marketing promotion toolsMarketing promotion tools
Marketing promotion toolsfuzailahmed240
 
Module 1 marketing in a changing world
Module 1 marketing in a changing worldModule 1 marketing in a changing world
Module 1 marketing in a changing worldJeVaughn Ferguson
 
Kotler chapter 15
Kotler chapter 15Kotler chapter 15
Kotler chapter 159209407
 
Sales Promotion and Personal Selling
Sales Promotion and Personal SellingSales Promotion and Personal Selling
Sales Promotion and Personal Sellingmandalina landy
 
Market Segmentation
Market Segmentation Market Segmentation
Market Segmentation GC university Faisalabad
 
Module 2 scanning the marketing environment
Module 2 scanning the marketing environmentModule 2 scanning the marketing environment
Module 2 scanning the marketing environmentJeVaughn Ferguson
 

More Related Content

What's hot

integrated marketing communication
integrated marketing communicationintegrated marketing communication
integrated marketing communicationAlishag
 
Marketing mix and sale promotion
Marketing mix and sale promotionMarketing mix and sale promotion
Marketing mix and sale promotionBehshad mehrabi
 
Notes of Promotion and Distribution Management
Notes of Promotion and Distribution ManagementNotes of Promotion and Distribution Management
Notes of Promotion and Distribution ManagementSyed Valiullah Bakhtiyari
 
11.2 Promotional Mix Presentation 6
11.2 Promotional Mix Presentation 611.2 Promotional Mix Presentation 6
11.2 Promotional Mix Presentation 6NCVPS
 
Module 8 the promotional mix
Module 8 the promotional mixModule 8 the promotional mix
Module 8 the promotional mixJeVaughn Ferguson
 
Chapter 2 (1)
Chapter 2 (1)Chapter 2 (1)
Chapter 2 (1)kamran
 
Intergrated marketing communication
Intergrated marketing communicationIntergrated marketing communication
Intergrated marketing communicationMoses Omondi
 
Integrated marketing
Integrated marketingIntegrated marketing
Integrated marketingShivam S
 
322 advertising, sales promotion, & public relations
322 advertising, sales promotion, & public relations322 advertising, sales promotion, & public relations
322 advertising, sales promotion, & public relationsVikas Dogra
 
Marketing promotion tools
Marketing promotion toolsMarketing promotion tools
Marketing promotion toolsfuzailahmed240
 
Module 1 marketing in a changing world
Module 1 marketing in a changing worldModule 1 marketing in a changing world
Module 1 marketing in a changing worldJeVaughn Ferguson
 
Kotler chapter 15
Kotler chapter 15Kotler chapter 15
Kotler chapter 159209407
 
Sales Promotion and Personal Selling
Sales Promotion and Personal SellingSales Promotion and Personal Selling
Sales Promotion and Personal Sellingmandalina landy
 

What's hot (20)

Chap16 Sales Promotion
Chap16 Sales PromotionChap16 Sales Promotion
Chap16 Sales Promotion
 
integrated marketing communication
integrated marketing communicationintegrated marketing communication
integrated marketing communication
 
Marketing mix and sale promotion
Marketing mix and sale promotionMarketing mix and sale promotion
Marketing mix and sale promotion
 
Promotion mix
Promotion mixPromotion mix
Promotion mix
 
Notes imc
Notes imcNotes imc
Notes imc
 
Notes of Promotion and Distribution Management
Notes of Promotion and Distribution ManagementNotes of Promotion and Distribution Management
Notes of Promotion and Distribution Management
 
1 imc introduction
1 imc introduction1 imc introduction
1 imc introduction
 
11.2 Promotional Mix Presentation 6
11.2 Promotional Mix Presentation 611.2 Promotional Mix Presentation 6
11.2 Promotional Mix Presentation 6
 
Module 8 the promotional mix
Module 8 the promotional mixModule 8 the promotional mix
Module 8 the promotional mix
 
Promotional selling pricing
Promotional selling pricingPromotional selling pricing
Promotional selling pricing
 
Session 28 MG 220 BBA - 24 Nov 10
Session 28 MG 220 BBA - 24 Nov 10Session 28 MG 220 BBA - 24 Nov 10
Session 28 MG 220 BBA - 24 Nov 10
 
Sales Promotion
Sales PromotionSales Promotion
Sales Promotion
 
Chapter 2 (1)
Chapter 2 (1)Chapter 2 (1)
Chapter 2 (1)
 
Intergrated marketing communication
Intergrated marketing communicationIntergrated marketing communication
Intergrated marketing communication
 
Integrated marketing
Integrated marketingIntegrated marketing
Integrated marketing
 
322 advertising, sales promotion, & public relations
322 advertising, sales promotion, & public relations322 advertising, sales promotion, & public relations
322 advertising, sales promotion, & public relations
 
Marketing promotion tools
Marketing promotion toolsMarketing promotion tools
Marketing promotion tools
 
Module 1 marketing in a changing world
Module 1 marketing in a changing worldModule 1 marketing in a changing world
Module 1 marketing in a changing world
 
Kotler chapter 15
Kotler chapter 15Kotler chapter 15
Kotler chapter 15
 
Sales Promotion and Personal Selling
Sales Promotion and Personal SellingSales Promotion and Personal Selling
Sales Promotion and Personal Selling
 

Viewers also liked

Module 2 scanning the marketing environment
Module 2 scanning the marketing environmentModule 2 scanning the marketing environment
Module 2 scanning the marketing environmentJeVaughn Ferguson
 
Module 1 marketing in a changing world
Module 1 marketing in a changing worldModule 1 marketing in a changing world
Module 1 marketing in a changing worldJeVaughn Ferguson
 
Module 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsModule 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsJeVaughn Ferguson
 
Marketing to Tradesmen: Agency Overview
Marketing to Tradesmen: Agency OverviewMarketing to Tradesmen: Agency Overview
Marketing to Tradesmen: Agency OverviewSonnhalter
 
Market segmentation presentation By Asif Nawaz Afridi
Market segmentation presentation By Asif Nawaz AfridiMarket segmentation presentation By Asif Nawaz Afridi
Market segmentation presentation By Asif Nawaz Afridiasifnawazafridi
 
Recruitement and selection of a pharmaceutical sales represenative (draft)
Recruitement and selection of a pharmaceutical sales represenative (draft)Recruitement and selection of a pharmaceutical sales represenative (draft)
Recruitement and selection of a pharmaceutical sales represenative (draft)Awais e Siraj
 
Topic sales promotion sales promotion mix kinds of promotion
Topic sales promotion sales promotion mix kinds of promotionTopic sales promotion sales promotion mix kinds of promotion
Topic sales promotion sales promotion mix kinds of promotionSourav Karmakar
 
The 8 step personal selling process. process of selling
The 8 step personal selling process. process of sellingThe 8 step personal selling process. process of selling
The 8 step personal selling process. process of sellingAaron Dlamini
 
Chap 3, analyzing the marketing environment
Chap 3, analyzing the marketing environmentChap 3, analyzing the marketing environment
Chap 3, analyzing the marketing environmentRajesh Kumar
 
Identifying Market Segments and Selecting Target Markets
Identifying Market Segments and Selecting Target MarketsIdentifying Market Segments and Selecting Target Markets
Identifying Market Segments and Selecting Target MarketsSumit Pradhan
 
Michael Heipel Concept & Consulting: Overview of services
Michael Heipel Concept & Consulting: Overview of servicesMichael Heipel Concept & Consulting: Overview of services
Michael Heipel Concept & Consulting: Overview of servicesMichael Heipel
 
Module 5 integrated marketing communication strategy
Module 5 integrated marketing communication strategyModule 5 integrated marketing communication strategy
Module 5 integrated marketing communication strategyJeVaughn Ferguson
 
07. business buyer behavior
07. business buyer behavior07. business buyer behavior
07. business buyer behaviorRegmi Milan
 
Business Markets and Business Buyer Behavior
Business Markets and Business Buyer BehaviorBusiness Markets and Business Buyer Behavior
Business Markets and Business Buyer BehaviorMehmet Cihangir
 
Public relation
Public relationPublic relation
Public relationVikram Ram
 
Marketing segmentation
Marketing segmentationMarketing segmentation
Marketing segmentationMaya Humbatova
 

Viewers also liked (20)

Market Segmentation
Market Segmentation Market Segmentation
Market Segmentation
 
Module 2 scanning the marketing environment
Module 2 scanning the marketing environmentModule 2 scanning the marketing environment
Module 2 scanning the marketing environment
 
Module 1 marketing in a changing world
Module 1 marketing in a changing worldModule 1 marketing in a changing world
Module 1 marketing in a changing world
 
Module 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsModule 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting markets
 
Marketing to Tradesmen: Agency Overview
Marketing to Tradesmen: Agency OverviewMarketing to Tradesmen: Agency Overview
Marketing to Tradesmen: Agency Overview
 
Market segmentation presentation By Asif Nawaz Afridi
Market segmentation presentation By Asif Nawaz AfridiMarket segmentation presentation By Asif Nawaz Afridi
Market segmentation presentation By Asif Nawaz Afridi
 
Recruitement and selection of a pharmaceutical sales represenative (draft)
Recruitement and selection of a pharmaceutical sales represenative (draft)Recruitement and selection of a pharmaceutical sales represenative (draft)
Recruitement and selection of a pharmaceutical sales represenative (draft)
 
Topic sales promotion sales promotion mix kinds of promotion
Topic sales promotion sales promotion mix kinds of promotionTopic sales promotion sales promotion mix kinds of promotion
Topic sales promotion sales promotion mix kinds of promotion
 
The 8 step personal selling process. process of selling
The 8 step personal selling process. process of sellingThe 8 step personal selling process. process of selling
The 8 step personal selling process. process of selling
 
Chap 3, analyzing the marketing environment
Chap 3, analyzing the marketing environmentChap 3, analyzing the marketing environment
Chap 3, analyzing the marketing environment
 
Identifying Market Segments and Selecting Target Markets
Identifying Market Segments and Selecting Target MarketsIdentifying Market Segments and Selecting Target Markets
Identifying Market Segments and Selecting Target Markets
 
Michael Heipel Concept & Consulting: Overview of services
Michael Heipel Concept & Consulting: Overview of servicesMichael Heipel Concept & Consulting: Overview of services
Michael Heipel Concept & Consulting: Overview of services
 
Chapter 3 marketing
Chapter 3 marketingChapter 3 marketing
Chapter 3 marketing
 
Module 5 integrated marketing communication strategy
Module 5 integrated marketing communication strategyModule 5 integrated marketing communication strategy
Module 5 integrated marketing communication strategy
 
07. business buyer behavior
07. business buyer behavior07. business buyer behavior
07. business buyer behavior
 
Sales promotion
Sales promotionSales promotion
Sales promotion
 
Business Markets and Business Buyer Behavior
Business Markets and Business Buyer BehaviorBusiness Markets and Business Buyer Behavior
Business Markets and Business Buyer Behavior
 
Public relation
Public relationPublic relation
Public relation
 
Marketing segmentation
Marketing segmentationMarketing segmentation
Marketing segmentation
 
Sales Promotion
Sales Promotion Sales Promotion
Sales Promotion
 

Similar to Module 8 the promotional mix (3)

Managing the Sales Force
Managing the Sales ForceManaging the Sales Force
Managing the Sales ForceSumit Pradhan
 
Ch 16.personal selling
Ch 16.personal sellingCh 16.personal selling
Ch 16.personal sellingZAREFAH
 
Service marketing presentation
Service marketing presentationService marketing presentation
Service marketing presentationchmusman
 
Personal Selling and Sales Promotion
Personal Selling and Sales PromotionPersonal Selling and Sales Promotion
Personal Selling and Sales PromotionKhizar Hayat Awan
 
Introduction To Sales Management
Introduction To Sales Management Introduction To Sales Management
Introduction To Sales ManagementIndankal suresh
 
Sales management By Rajiv P. Kumar (Buddhist)
Sales management By Rajiv P. Kumar (Buddhist)Sales management By Rajiv P. Kumar (Buddhist)
Sales management By Rajiv P. Kumar (Buddhist)Dr. Rajiv P. Kumar
 
Chapter 1 nature of personal selling
Chapter 1 nature of personal selling Chapter 1 nature of personal selling
Chapter 1 nature of personal selling Lo-Ann Placido
 
Sales Promotions
Sales PromotionsSales Promotions
Sales Promotionsprahladk
 
Personal Selling - Chapter 1
Personal Selling - Chapter 1Personal Selling - Chapter 1
Personal Selling - Chapter 1junaid khan
 
Personal Selling Chapter 1
Personal Selling Chapter 1Personal Selling Chapter 1
Personal Selling Chapter 1Muhammad Khan
 
Bus169 Kotler Chapter 13
Bus169 Kotler Chapter 13Bus169 Kotler Chapter 13
Bus169 Kotler Chapter 13Alwyn Lau
 
Overview of personal selling
Overview of personal sellingOverview of personal selling
Overview of personal sellingtarun koul
 
Direct Marketing & Personal Selling
Direct Marketing & Personal SellingDirect Marketing & Personal Selling
Direct Marketing & Personal SellingAnubha Rastogi
 

Similar to Module 8 the promotional mix (3) (20)

Personal selling
Personal sellingPersonal selling
Personal selling
 
Personal selling
Personal sellingPersonal selling
Personal selling
 
Personal selling
Personal sellingPersonal selling
Personal selling
 
Personal selling
Personal sellingPersonal selling
Personal selling
 
Managing the Sales Force
Managing the Sales ForceManaging the Sales Force
Managing the Sales Force
 
Ch 16.personal selling
Ch 16.personal sellingCh 16.personal selling
Ch 16.personal selling
 
Service marketing presentation
Service marketing presentationService marketing presentation
Service marketing presentation
 
Personal Selling and Sales Promotion
Personal Selling and Sales PromotionPersonal Selling and Sales Promotion
Personal Selling and Sales Promotion
 
sales promotion
sales promotionsales promotion
sales promotion
 
Introduction To Sales Management
Introduction To Sales Management Introduction To Sales Management
Introduction To Sales Management
 
Sales management By Rajiv P. Kumar (Buddhist)
Sales management By Rajiv P. Kumar (Buddhist)Sales management By Rajiv P. Kumar (Buddhist)
Sales management By Rajiv P. Kumar (Buddhist)
 
Chapter 1 nature of personal selling
Chapter 1 nature of personal selling Chapter 1 nature of personal selling
Chapter 1 nature of personal selling
 
Kotcha16
Kotcha16Kotcha16
Kotcha16
 
4604437
46044374604437
4604437
 
Sales Promotions
Sales PromotionsSales Promotions
Sales Promotions
 
Personal Selling - Chapter 1
Personal Selling - Chapter 1Personal Selling - Chapter 1
Personal Selling - Chapter 1
 
Personal Selling Chapter 1
Personal Selling Chapter 1Personal Selling Chapter 1
Personal Selling Chapter 1
 
Bus169 Kotler Chapter 13
Bus169 Kotler Chapter 13Bus169 Kotler Chapter 13
Bus169 Kotler Chapter 13
 
Overview of personal selling
Overview of personal sellingOverview of personal selling
Overview of personal selling
 
Direct Marketing & Personal Selling
Direct Marketing & Personal SellingDirect Marketing & Personal Selling
Direct Marketing & Personal Selling
 

More from JeVaughn Ferguson

Module 8 the promotional mix (2)
Module 8 the promotional mix (2)Module 8 the promotional mix (2)
Module 8 the promotional mix (2)JeVaughn Ferguson
 
Module 7 managing distribution channels
Module 7 managing distribution channelsModule 7 managing distribution channels
Module 7 managing distribution channelsJeVaughn Ferguson
 
Module 5 integrated marketing communication strategy
Module 5 integrated marketing communication strategyModule 5 integrated marketing communication strategy
Module 5 integrated marketing communication strategyJeVaughn Ferguson
 
Module 5 product and service marketing
Module 5 product and service marketingModule 5 product and service marketing
Module 5 product and service marketingJeVaughn Ferguson
 
Module 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsModule 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsJeVaughn Ferguson
 
Module 3 marketing research and information systems
Module 3 marketing research and information systemsModule 3 marketing research and information systems
Module 3 marketing research and information systemsJeVaughn Ferguson
 
Module 2 scanning the marketing environment
Module 2 scanning the marketing environmentModule 2 scanning the marketing environment
Module 2 scanning the marketing environmentJeVaughn Ferguson
 
Module 8 the promotional mix
Module 8 the promotional mixModule 8 the promotional mix
Module 8 the promotional mixJeVaughn Ferguson
 
Module 5 product and service marketing
Module 5 product and service marketingModule 5 product and service marketing
Module 5 product and service marketingJeVaughn Ferguson
 
Module 3 marketing research and information systems
Module 3 marketing research and information systemsModule 3 marketing research and information systems
Module 3 marketing research and information systemsJeVaughn Ferguson
 
Module 8 the promotional mix (3)
Module 8 the promotional mix (3)Module 8 the promotional mix (3)
Module 8 the promotional mix (3)JeVaughn Ferguson
 
Principles of marketing course outline
Principles of marketing course outlinePrinciples of marketing course outline
Principles of marketing course outlineJeVaughn Ferguson
 

More from JeVaughn Ferguson (15)

Module 8 the promotional mix (2)
Module 8 the promotional mix (2)Module 8 the promotional mix (2)
Module 8 the promotional mix (2)
 
Module 7 managing distribution channels
Module 7 managing distribution channelsModule 7 managing distribution channels
Module 7 managing distribution channels
 
Module 6 pricing products
Module 6 pricing productsModule 6 pricing products
Module 6 pricing products
 
Module 5 integrated marketing communication strategy
Module 5 integrated marketing communication strategyModule 5 integrated marketing communication strategy
Module 5 integrated marketing communication strategy
 
Module 5 product and service marketing
Module 5 product and service marketingModule 5 product and service marketing
Module 5 product and service marketing
 
Module 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsModule 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting markets
 
Module 3 marketing research and information systems
Module 3 marketing research and information systemsModule 3 marketing research and information systems
Module 3 marketing research and information systems
 
Module 2 scanning the marketing environment
Module 2 scanning the marketing environmentModule 2 scanning the marketing environment
Module 2 scanning the marketing environment
 
Module 8 the promotional mix
Module 8 the promotional mixModule 8 the promotional mix
Module 8 the promotional mix
 
Module 5 product and service marketing
Module 5 product and service marketingModule 5 product and service marketing
Module 5 product and service marketing
 
Module 6 pricing products
Module 6 pricing productsModule 6 pricing products
Module 6 pricing products
 
Module 3 marketing research and information systems
Module 3 marketing research and information systemsModule 3 marketing research and information systems
Module 3 marketing research and information systems
 
Module 8 the promotional mix (3)
Module 8 the promotional mix (3)Module 8 the promotional mix (3)
Module 8 the promotional mix (3)
 
Principles of marketing course outline
Principles of marketing course outlinePrinciples of marketing course outline
Principles of marketing course outline
 
Ap aformat
Ap aformatAp aformat
Ap aformat
 

Recently uploaded

Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insightsseri bangash
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfOnline Income Engine
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 

Recently uploaded (20)

Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insights
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdf
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 

Module 8 the promotional mix (3)

  • 1. Chapter Sixteen Personal Selling and Sales Promotion
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright © 2010 Pearson Education, Inc.   Publishing as Prentice Hall