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What’s Next in
Storytelling?

Adrian Hon
Founder and Chief Creative, Six to Start

The Bookseller Children’s Conference 20...
2009               2010
We Tell Stories     Smokescreen
  Best of Show       Best Game
Best Experimental
Devices, Platforms,
 Revenue Models
25% have read a book on a digital device
                           57% want to

                 6% of parents own an eRe...
Freemium

 Subscription

Micropayments
What’s Out There?
Alice in Wonderland (Atomic Antelope)
Spot The Dog (concept, Penguin)
39 Clues (Scholastic)
Cathy’s Book (Running Press/Perseus Books)
The Amanda Project (Fourth Story media/HarperCollins)
The Mongoliad (Subutai)
Stardoll: Mortal Kiss
Moshi Monsters (Mind Candy)
Telltale Games
Heavy Rain (Quantic Dream)
Star Wars: The Old Republic (BioWare)
Six to Start
We Tell Stories (Penguin)
Smokescreen (Channel 4)
Misfits (E4)
What’s Next?
Race to Quality
  Mobile and Facebook Storytelling
         Disintermediation
          (mostly online)
     New Entrants/...
"We have lots of kids downloading lots of apps, and
parental controls don't work unless the parents set
them up (many don'...
Strength in marketing, production, brand, and authors
               Understanding readers
Figure out how to work with developers
      Different business models
Contact Us
 Email    adrian@sixtostart.com



Twitter   @sixtostart



  Web     www.sixtostart.com



Phone     033 3340 ...
What's Next in Storytelling?
What's Next in Storytelling?
What's Next in Storytelling?
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What's Next in Storytelling?

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What's Next in Storytelling?

  1. What’s Next in Storytelling? Adrian Hon Founder and Chief Creative, Six to Start The Bookseller Children’s Conference 2010
  2. 2009 2010 We Tell Stories Smokescreen Best of Show Best Game Best Experimental
  3. Devices, Platforms, Revenue Models
  4. 25% have read a book on a digital device 57% want to 6% of parents own an eReader 16% plan to, 83% would allow/encourage it 39% of children say information online is “always correct” Scholastic Kids & Family Reading Report (2010) - mediaroom.scholastic.com/kfrr
  5. Freemium Subscription Micropayments
  6. What’s Out There?
  7. Alice in Wonderland (Atomic Antelope)
  8. Spot The Dog (concept, Penguin)
  9. 39 Clues (Scholastic)
  10. Cathy’s Book (Running Press/Perseus Books)
  11. The Amanda Project (Fourth Story media/HarperCollins)
  12. The Mongoliad (Subutai)
  13. Stardoll: Mortal Kiss
  14. Moshi Monsters (Mind Candy)
  15. Telltale Games
  16. Heavy Rain (Quantic Dream)
  17. Star Wars: The Old Republic (BioWare)
  18. Six to Start
  19. We Tell Stories (Penguin)
  20. Smokescreen (Channel 4)
  21. Misfits (E4)
  22. What’s Next?
  23. Race to Quality Mobile and Facebook Storytelling Disintermediation (mostly online) New Entrants/Ongoing IP (author-driven?) Transmedia Segmentation of eBook Reader market Physical Stuff
  24. "We have lots of kids downloading lots of apps, and parental controls don't work unless the parents set them up (many don't). So know that we're keeping an eye out for the kids." iOS App Store Review Guidelines
  25. Strength in marketing, production, brand, and authors Understanding readers
  26. Figure out how to work with developers Different business models
  27. Contact Us Email adrian@sixtostart.com Twitter @sixtostart Web www.sixtostart.com Phone 033 3340 7490

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