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Experimenting with Experimental Ethics

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Lean Startup and Lean UX give you powerful experiment driven methods to learn about customers, products and services. But you’re not dealing with test tubes and chemicals. You’re dealing with people.

The customer backlash from some of Facebook’s experiments last year shows that what companies can do doesn’t always match up with what customers think they should do. How do we keep doing valuable experiments without hurting our customers or damaging our reputation?

There’s a word you hear from experimental scientists you don’t often hear on product teams: Ethics.

How does your organisation help you create ethical experiments? Professional scientists have people & processes to help them deal with ethical issues — experiments pass both professional and institutional standards. Is anyone thinking about ethical standards inside your company — or is the issue being ignored completely?

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Experimenting with Experimental Ethics

  1. 1. https://www.flickr.com/photos/87007001@N04/15126712086 Experimenting With Experimental Ethics Adrian Howard (@adrianh)
  2. 2. https://www.flickr.com/photos/marcopako/2390914273
  3. 3. http://www.pnas.org/content/111/24/8788.full
  4. 4. https://www.flickr.com/photos/frenkieb/385690862/ Most of what we read under the name business ethics is either sentimental common sense, or a set of excuses for being unpleasant – For Business Ethics: A Critical Approach 
 (Jones, Parker & Bos)
  5. 5. https://www.flickr.com/photos/kubina/347687853/
  6. 6. https://www.flickr.com/photos/45131642@N00/4433233650 The Trolley Problem
  7. 7. https://www.flickr.com/photos/45131642@N00/4433233650
  8. 8. https://www.flickr.com/photos/45131642@N00/4433233650
  9. 9. https://www.flickr.com/photos/45131642@N00/4433233650
  10. 10. http://photo.credit.goes.here/ The needs of the many, outweigh the needs of the few, or the one
  11. 11. https://www.flickr.com/photos/mikewise/405031536
  13. 13. 1. Own it
  14. 14. … the myth of the designer’s lack of control –Victor Papanek
  15. 15. … the myth of the designer’s team’s lack of control –Victor Papanek
  16. 16. 2. Articulate it
  17. 17. http://en.wikipedia.org/wiki/Hippocratic_Oath#/media/File:HippocraticOath.jpg
  18. 18. – Code of Professional Conduct of the User Experience Professionals Association Ethical Principles • Act in the best interest of everyone • Be honest with everyone • Do no harm and if possible provide benefits • Act with integrity • Avoid conflicts of interest • Respect privacy, confidentiality, and anonymity • Provide all resultant data
  19. 19. 3. Apply it
  20. 20. Implied Consent
  21. 21. http://commons.wikimedia.org/wiki/File:ASDA_in_Keighley.jpg
  22. 22. Informed Consent
  23. 23. What’s the worse that can happen?
  24. 24. 0.006
  25. 25. http://en.wikipedia.org/wiki/File:Lower_Manhattan_from_Jersey_City_November_2014_panorama_3.jpg
  26. 26. 4. Improve it
  27. 27. All models are wrong, but some are useful. Void where prohibited. Some assembly required. Batteries not included. Any resemblance to real persons, living or dead is purely coincidental. Apply only to affected area. May be too intense for some viewers. Caveat emptor. Article is provided as is without any warranties. Other restrictions may apply.
  28. 28. 1. Own 2. Articulate 3. Apply 4. Improve
  29. 29. 1. Own 2. Articulate 3. Apply 4. Improve 5. Share
  30. 30. discoveryethics.com @discoveryethics
  31. 31. Want more? The latest Agile & Lean UX News bit.ly/leanuxnews Adrian Howard (@adrianh) quietstars.com “A treasure chest of recent lean & agile material” — @davidpetersimon “One of our favorite useful newsletters” — @LadiesThatUXNYC “It’s one of the best newsletters out there” — @LadiesThatUXATL
 “I get it you should too” — @tonytphd “You should subscribe” — @brownpf