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Lean Startup and Lean UX give you powerful experiment driven methods to learn about customers, products and services. But you’re not dealing with test tubes and chemicals. You’re dealing with people.
The customer backlash from some of Facebook’s experiments last year shows that what companies can do doesn’t always match up with what customers think they should do. How do we keep doing valuable experiments without hurting our customers or damaging our reputation?
There’s a word you hear from experimental scientists you don’t often hear on product teams: Ethics.
How does your organisation help you create ethical experiments? Professional scientists have people & processes to help them deal with ethical issues — experiments pass both professional and institutional standards. Is anyone thinking about ethical standards inside your company — or is the issue being ignored completely?
Most of what we read under
the name business ethics is
either sentimental common
sense, or a set of excuses for
– For Business Ethics: A Critical Approach
(Jones, Parker & Bos)
– Code of Professional Conduct of the User Experience Professionals Association
• Act in the best interest of everyone
• Be honest with everyone
• Do no harm and if possible provide beneﬁts
• Act with integrity
• Avoid conﬂicts of interest
• Respect privacy, conﬁdentiality, and anonymity
• Provide all resultant data
All models are wrong, but some are useful.
Void where prohibited. Some assembly
required. Batteries not included. Any
resemblance to real persons, living or
dead is purely coincidental. Apply only
to affected area. May be too intense for
some viewers. Caveat emptor. Article is
provided as is without any warranties.
Other restrictions may apply.
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