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Pick Your Poison Practical Tips to Select Which Social    Media Is Right for Your FirmPeter WinzigDirector of Marketing &C...
10 Minutes      • My Firm & Social Media      • Research to Find Our Niche’      • Something You Can Use Back HomeLMA Spri...
Peter WinzigLMA Spring ‘13          WELTMAN, WEINBERG & REIS CO., LPA
Early Dial Up UserLMA Spring ‘13                WELTMAN, WEINBERG & REIS CO., LPA
Weltman, Weinberg & Reis Co., LPA            • Nation’s Leading Creditors’ Rights Law Firm                  America’s Lead...
Legal EvolutionLMA Spring ‘13    WELTMAN, WEINBERG & REIS CO., LPA
LegalLegal Evolution                  CollectorLMA Spring ‘13    WELTMAN, WEINBERG & REIS CO., LPA
Understanding Debt CollectionLMA Spring ‘13                            WELTMAN, WEINBERG & REIS CO., LPA
Understanding Debt Collection                                       DebtorLMA Spring ‘13                            WELTMA...
Understanding Debt Collection          Collateral                                     DebtorLMA Spring ‘13                ...
Understanding Debt Collection                                              US          Collateral                         ...
Our ClientsLMA Spring ‘13                 WELTMAN, WEINBERG & REIS CO., LPA
LMA Spring ‘13   WELTMAN, WEINBERG & REIS CO., LPA
Search WWRLMA Spring ‘13        WELTMAN, WEINBERG & REIS CO., LPA
LMA Spring ‘13   WELTMAN, WEINBERG & REIS CO., LPA
LMA Spring ‘13   WELTMAN, WEINBERG & REIS CO., LPA
Social Media DilemmaLMA Spring ‘13                  WELTMAN, WEINBERG & REIS CO., LPA
LMA Spring ‘13   WELTMAN, WEINBERG & REIS CO., LPA
Guiding Data – Finding Your Place                 • Facebook       1 Billion + users                 • Twitter        120K...
Pick Your Poison
Strategic Tip #1 forLMA Marketing DirectorsConductFirm Assessment
LMA Spring ‘13   WELTMAN, WEINBERG & REIS CO., LPA
LMA Spring ‘13   WELTMAN, WEINBERG & REIS CO., LPA
Social Media Leadership Skills                           Producer      Advisor         Personal   Recipient               ...
Ask Yourself - #1 Question                   “How can I use                 social media to help                  my attor...
BUSINESS                            SOCIALLMA Spring ‘13         WELTMAN, WEINBERG & REIS CO., LPA
How         Can I        Control          It?LMA Spring ‘13    WELTMAN, WEINBERG & REIS CO., LPA
FREE TIP #1                   When it comes to using Social Media                 Don’t Be Stupid!LMA Spring ‘13          ...
LMA Spring ‘13   WELTMAN, WEINBERG & REIS CO., LPA
LMA Spring ‘13   WELTMAN, WEINBERG & REIS CO., LPA
Business Facing vs. Consumer Facing                               Business                  PersonalLMA Spring ‘13      ...
LMA Spring ‘13   WELTMAN, WEINBERG & REIS CO., LPA
E Publishing & SEOLMA Spring ‘13                WELTMAN, WEINBERG & REIS CO., LPA
Webinars & E Learning                                                 Replevin 101                                   An In...
Video & WebcastingLMA Spring ‘13                WELTMAN, WEINBERG & REIS CO., LPA
Blogging (recent meeting)             “Who’s gonna write this              month’s blog post???”LMA Spring ‘13            ...
Social Media Maturity ModelLMA Spring ‘13                            WELTMAN, WEINBERG & REIS CO., LPA
LMA Spring ‘13   WELTMAN, WEINBERG & REIS CO., LPA
LMA Spring ‘13   WELTMAN, WEINBERG & REIS CO., LPA
Reality CheckLMA Spring ‘13                   WELTMAN, WEINBERG & REIS CO., LPA
Strategic Tip #2 for LMA Marketing DirectorsConduct Attorney Assessment
Marketing, Sales & Social MediaLMA Spring ‘13                             WELTMAN, WEINBERG & REIS CO., LPA
Attorney Assessment ToolLMA Spring ‘13                      WELTMAN, WEINBERG & REIS CO., LPA
My GuysLMA Spring ‘13             WELTMAN, WEINBERG & REIS CO., LPA
LMA Spring ‘13   WELTMAN, WEINBERG & REIS CO., LPA
Are You Active On Social Media???               “I don’t know what             special media is, I don’t              have...
LMA Spring ‘13   WELTMAN, WEINBERG & REIS CO., LPA
And the Other Extreme ……                                 “I love social media –                                   in fact,...
Now We‟re Cookin‟LMA Spring ‘13               WELTMAN, WEINBERG & REIS CO., LPA
My Favorite                 “Just get me on                    My Face!”LMA Spring ‘13                      WELTMAN, WEINB...
LMA Spring ‘13   WELTMAN, WEINBERG & REIS CO., LPA
Meet With ManagementLMA Spring ‘13                  WELTMAN, WEINBERG & REIS CO., LPA
“Don’t ask me, just    give me my social      media plan?”LMA Spring ‘13           WELTMAN, WEINBERG & REIS CO., LPA
“I am a Super Lawyer              and you haveLMA Spring ‘13               failed me”        WELTMAN, WEINBERG & REIS CO.,...
“You need to listen                 more to what I need”LMA Spring ‘13                          WELTMAN, WEINBERG & REIS C...
“I knew you were coming”LMA Spring ‘13             WELTMAN, WEINBERG & REIS CO., LPA
LMA Spring ‘13   WELTMAN, WEINBERG & REIS CO., LPA
AttorneysLMA Spring ‘13       WELTMAN, WEINBERG & REIS CO., LPA
MARKETING           RESEARCHLMA Spring ‘13         WELTMAN, WEINBERG & REIS CO., LPA
“I Love Me” Marketing                        I’m awesome!!!LMA Spring ‘13                   WELTMAN, WEINBERG & REIS CO., ...
Social Media & ME        Twitter      Hey, look at me, I go to court sometimes      Facebook       Please like me – I’m a ...
LMA Spring ‘13   WELTMAN, WEINBERG & REIS CO., LPA
Reality Usage TheoryLMA Spring ‘13                  WELTMAN, WEINBERG & REIS CO., LPA
LMA Spring ‘13   WELTMAN, WEINBERG & REIS CO., LPA
LMA Spring ‘13   WELTMAN, WEINBERG & REIS CO., LPA
Business Analyst SupportLMA Spring ‘13                      WELTMAN, WEINBERG & REIS CO., LPA
FREE TIP #2 - Hairline Usage Study                  fx = ex x dg/ hairline = usage indicatorLMA Spring ‘13                ...
LMA Spring ‘13   WELTMAN, WEINBERG & REIS CO., LPA
LMA Spring ‘13   WELTMAN, WEINBERG & REIS CO., LPA
LMA Spring ‘13   WELTMAN, WEINBERG & REIS CO., LPA
NoteLMA Spring ‘13   WELTMAN, WEINBERG & REIS CO., LPA
User ResearchLMA Spring ‘13           WELTMAN, WEINBERG & REIS CO., LPA
Assessment & Research Findings            •    Exploding social media environment            •    Social media efforts nee...
Strategic Tip #3 forLMA Marketing DirectorsAccelerate Success with a    Training Partner
LMA Spring ‘13   WELTMAN, WEINBERG & REIS CO., LPA
Teach It Yourself???LMA Spring ‘13                  WELTMAN, WEINBERG & REIS CO., LPA
LMA 2012 - Mr. David AdamsLMA Spring ‘13                        WELTMAN, WEINBERG & REIS CO., LPA
Situation Analysis          CHALLENGES:    - Improve communications mix            - Fragmented user experience    - Multi...
LMA „13 ExampleLMA Spring ‘13             WELTMAN, WEINBERG & REIS CO., LPA
Revenue Wise Approach            •    Written Just for Lawyers (Debt Collection spin)            •    Based on RWI Busines...
Step One – Survey Monkey Attorney SurveyLMA Spring ‘13                         WELTMAN, WEINBERG & REIS CO., LPA
Step Two – Attorney User Sort  Strong, Active Users ------------- Weak, Afraid Non-Users LMA Spring ‘13                 ...
LMA Spring ‘13   WELTMAN, WEINBERG & REIS CO., LPA
LMA Spring ‘13   WELTMAN, WEINBERG & REIS CO., LPA
Linked In Goals            •    More powerful Profiles to improve SEO            •    Improve reach with deeper connection...
Remember - #1 Question                   “How can I use                 social media to help                  my attorneys...
Webinar Training Sessions        Session One   Profile Development & Basic Navigation        Session Two    Posting Profil...
LMA Spring ‘13   WELTMAN, WEINBERG & REIS CO., LPA
LMA Spring ‘13   WELTMAN, WEINBERG & REIS CO., LPA
LMA Spring ‘13   WELTMAN, WEINBERG & REIS CO., LPA
Search                 “Collection Litigation Attorney”LMA Spring ‘13                            WELTMAN, WEINBERG & REIS ...
LMA Spring ‘13   WELTMAN, WEINBERG & REIS CO., LPA
LMA Spring ‘13   WELTMAN, WEINBERG & REIS CO., LPA
Thank You                 & Enjoy LMALMA Spring ‘13           WELTMAN, WEINBERG & REIS CO., LPA
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Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm

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Peter Winzig from Weltman Weinberg & Reis asks how do you choose which social media is right for your firm? How do you find the right lawyers to champion the process?

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Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm

  1. 1. Pick Your Poison Practical Tips to Select Which Social Media Is Right for Your FirmPeter WinzigDirector of Marketing &Corporate Development
  2. 2. 10 Minutes • My Firm & Social Media • Research to Find Our Niche’ • Something You Can Use Back HomeLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  3. 3. Peter WinzigLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  4. 4. Early Dial Up UserLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  5. 5. Weltman, Weinberg & Reis Co., LPA • Nation’s Leading Creditors’ Rights Law Firm America’s Leading Creditors’ Rights Law FirmLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  6. 6. Legal EvolutionLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  7. 7. LegalLegal Evolution CollectorLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  8. 8. Understanding Debt CollectionLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  9. 9. Understanding Debt Collection DebtorLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  10. 10. Understanding Debt Collection Collateral DebtorLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  11. 11. Understanding Debt Collection US Collateral DebtorLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  12. 12. Our ClientsLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  13. 13. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  14. 14. Search WWRLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  15. 15. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  16. 16. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  17. 17. Social Media DilemmaLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  18. 18. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  19. 19. Guiding Data – Finding Your Place • Facebook 1 Billion + users • Twitter 120K tweets/second • YouTube 800 million active users • Instagram500 million uploads daily • Pintrest90 minutes/month • Google +1 5 billion times per dayLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  20. 20. Pick Your Poison
  21. 21. Strategic Tip #1 forLMA Marketing DirectorsConductFirm Assessment
  22. 22. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  23. 23. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  24. 24. Social Media Leadership Skills Producer Advisor Personal Recipient Architect Strategic Distributor AnalystLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  25. 25. Ask Yourself - #1 Question “How can I use social media to help my attorneys drive more revenue into the firm?”LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  26. 26. BUSINESS SOCIALLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  27. 27. How Can I Control It?LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  28. 28. FREE TIP #1 When it comes to using Social Media Don’t Be Stupid!LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  29. 29. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  30. 30. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  31. 31. Business Facing vs. Consumer Facing Business PersonalLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  32. 32. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  33. 33. E Publishing & SEOLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  34. 34. Webinars & E Learning Replevin 101 An Introduction to the Replevin Practice WW&R Back to School Webinar Series Presented by: Amy Clum Holbrook James Warmbrodt Pamela J. Rearick Date: September 8, 2011 Time: 2:00 pm ESTLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  35. 35. Video & WebcastingLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  36. 36. Blogging (recent meeting) “Who’s gonna write this month’s blog post???”LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  37. 37. Social Media Maturity ModelLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  38. 38. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  39. 39. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  40. 40. Reality CheckLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  41. 41. Strategic Tip #2 for LMA Marketing DirectorsConduct Attorney Assessment
  42. 42. Marketing, Sales & Social MediaLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  43. 43. Attorney Assessment ToolLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  44. 44. My GuysLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  45. 45. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  46. 46. Are You Active On Social Media??? “I don’t know what special media is, I don’t have a cell phone & I don’t drink bottled water”LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  47. 47. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  48. 48. And the Other Extreme …… “I love social media – in fact, after I finish tonight’s national podcast from my basement computer studio, I’m making firm logo’d drink coasters on my new 3D printer … – want some?”LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  49. 49. Now We‟re Cookin‟LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  50. 50. My Favorite “Just get me on My Face!”LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  51. 51. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  52. 52. Meet With ManagementLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  53. 53. “Don’t ask me, just give me my social media plan?”LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  54. 54. “I am a Super Lawyer and you haveLMA Spring ‘13 failed me” WELTMAN, WEINBERG & REIS CO., LPA
  55. 55. “You need to listen more to what I need”LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  56. 56. “I knew you were coming”LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  57. 57. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  58. 58. AttorneysLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  59. 59. MARKETING RESEARCHLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  60. 60. “I Love Me” Marketing I’m awesome!!!LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  61. 61. Social Media & ME Twitter Hey, look at me, I go to court sometimes Facebook Please like me – I’m a litigation attorney FourSquareThis is where I win & beat other lawyers InstagramThis is my attorney headshot – and I’m smiling YouTube Here’s me getting my diploma in law school LinkedIn I’m very smart, highly skilled and a Super Lawyer PinterestHere’s my soup recipe – I’m best at this too! KloutI’m an important, influential lawyer – call me! Google Search my name and read my great articlesLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  62. 62. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  63. 63. Reality Usage TheoryLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  64. 64. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  65. 65. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  66. 66. Business Analyst SupportLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  67. 67. FREE TIP #2 - Hairline Usage Study fx = ex x dg/ hairline = usage indicatorLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  68. 68. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  69. 69. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  70. 70. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  71. 71. NoteLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  72. 72. User ResearchLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  73. 73. Assessment & Research Findings • Exploding social media environment • Social media efforts need to improve to be competitive • Inconsistent attorney adoption • Willingness by attorneys to learn • Business connections are better fit to reach our clients • Age is indicator to acceptance, but not perfect indicator • SEO results show strength in publishing efforts • Need for structured program within firmLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  74. 74. Strategic Tip #3 forLMA Marketing DirectorsAccelerate Success with a Training Partner
  75. 75. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  76. 76. Teach It Yourself???LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  77. 77. LMA 2012 - Mr. David AdamsLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  78. 78. Situation Analysis CHALLENGES: - Improve communications mix - Fragmented user experience - Multiple office locations (11) - Busy, active attorneys – tough to schedule - Need presence across more social channels - Need “Basics” to “Full User” training - Limited funding restricts full scale approachLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  79. 79. LMA „13 ExampleLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  80. 80. Revenue Wise Approach • Written Just for Lawyers (Debt Collection spin) • Based on RWI Business Development Competencies • Uses Latest LinkedIn Best Practices • “Only What You Need” Learning Approach • Proven to Work & Beneficial to All Lawyers • Lawyers Complete Real Work in Class • Stealth Method of Building a Personal Brand Brand - Meet - Nurture - ConvertLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  81. 81. Step One – Survey Monkey Attorney SurveyLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  82. 82. Step Two – Attorney User Sort Strong, Active Users ------------- Weak, Afraid Non-Users LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  83. 83. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  84. 84. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  85. 85. Linked In Goals • More powerful Profiles to improve SEO • Improve reach with deeper connections • Easily find target companies through connections • Generate introductions to new targeted clients • Nurture relationships until a need arises • Convert introductions to new clients • Raise visibility & brand awareness • Supply valuable content to personal networkLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  86. 86. Remember - #1 Question “How can I use social media to help my attorneys drive more revenue into the firm?”LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  87. 87. Webinar Training Sessions Session One Profile Development & Basic Navigation Session Two Posting Profile & Adding Connections Session Three Advanced Search & Client DevelopmentLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  88. 88. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  89. 89. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  90. 90. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  91. 91. Search “Collection Litigation Attorney”LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  92. 92. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  93. 93. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  94. 94. Thank You & Enjoy LMALMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA

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