The document discusses HCM Strategic Communications, a service provided by ADP that helps companies effectively communicate with employees. They can create communication strategies, execute multi-channel campaigns, and educate employees on topics like total compensation to boost engagement. Not communicating well can cost companies up to $26,000 per employee annually, while effective communicators see 47% higher returns. HCM Strategic Communications works with clients to determine their needs and goals and provide customized solutions to engage employees and benefit the business.

1. Engage. Educate. Succeed.
HCM Strategic Communications

2. 2 HCM Strategic Communications ► December 2015
Communications may not be your full-time job. Lucky for you, it’s ours!
Today’s HR professionals wear many hats. With HR’s ever-increasing responsibilities, keeping your workforce
informed and involved can often fall by the wayside. Limited or no communication also sends a message —
and often the wrong one! ADP’s HCM Strategic Communications team can help!
Human Capital Management (HCM)
Successful organizations recognize employees are their most valuable asset. They are the heart and soul of
your business. In turn, organizations spend a lot of time recruiting, training, and managing employees which is
a signifcant investment. One of the best ways to protect your investment is to create engaged employees by
communicating with them. Often.
Engage.
Employees play an instrumental role in the productivity and success of the organization and can be the
difference between failing and flourishing. Engaged employees understand your organization’s mission and
work together to make the company better. Effective communication is one of the most important drivers of
employee commitment.* A targeted, relevant communications campaign can help engage employees and
get results — making the most of your HCM investment.
HCM Strategic Communications
*Source: Corporate Executive Board, Internal Communications
Can I Afford It? Can You
Afford Not To!
According to industry reports, the cost of not
communicating well can really add up – up to
$26,000 per EMPLOYEE each year. These costs
have a significant impact to your organization’s
bottom line. Meanwhile organizations that DO
communicate well had 47% higher total returns to
shareholders over the last five years.
Source: The Holmes Report: David Grossman, ABC, APR,
Fellow PRSA, is author of You Can’t Not Communicate and
the follow-up, You Can’t Not Communicate 2.

3. 3HCM Strategic Communications ► December 2015
Stra
tegy
Bran
ding
Exec
ution
Custom
Solutions
Develo
pment
• Create an HR brand and identity to generate recognition and awareness
• Develop a communication strategy and plan that achieves HR and
business objectives
• Manage and execute campaigns that will engage employees and get results
• Educate employees about the value of their total rewards with personalized
total compensation statements
• Translate materials to speak to your audience in a way that resonates
• Use a multi-media approach for the most impact including:
- Mobile
- Email
- Web
- Texting
- Direct Mail
- Video
- Social Media
- Webcasts
- Brochures
How We Can Help
We work with clients based on their unique needs. Already have brand standards? We’ll work with your
identity guidelines. We can create a custom communication strategy that your staff executes, or we can
handle the entire project — soup to nuts!
A Year
Round Effort
Engaging your employees takes more
than sending one communication.
You need to tell a story. Understand
your audience. Use multiple forms
of media. And just when you think
you’re done, do it again!
HCM Strategic Communications

4. 4 HCM Strategic Communications ► December 2015
Make it Human.
Drive action by making
a dry topic friendlier.
Keep it Real.
Use real life, relatable
stories.
Make ‘em Smile.
Humor makes people think
positively about a subject.
Make ‘em Think.
Use attention-getting
headlines and visuals.
Educate.
Creating and delivering relevant messages that are important for your employee population dramatically
increases the likelihood of achieving positive outcomes. Determine your message, the best way to deliver it,
and make it interesting.
Succeed.
Results matter. Happy, engaged employees are more
likely to become loyal company advocates — happy
to promote your organization to potential clients and
employees — which can have positive results on your
bottom line.
ADP HCM Strategic Communications — an extension
of your team
We have a dedicated team of skilled marketing and
communications professionals focused on creating
targeted, relevant materials for your workforce. With
dozens of years of experience, we can assist you in all
phases of your project — from strategy development
through campaign creation and execution.
HCM Strategic Communications
Learn More
Find out how ADP HCM Strategic Communications
can help you deliver an engaging, successful strategy.
Visit adpcommunications.com, call 1-800-CALL-ADP
or contact mary.schafer@adp.com.

5. About ADP
Employers around the world rely on ADP (NASDAQ: ADP) for cloud-based solutions and services to help
manage their most important asset — their people. From human resources and payroll to talent management
to benefits administration, ADP brings unmatched depth and expetise in helping clients build a better
workforce. A pioneer in Human Capital Management (HCM) and business process outsourcing, ADP serves
more than 610,000 clients in 100 countries. ADP.com.
ADP and the ADP logo are registered trademarks of ADP, LLC. ADP – A more human resource. is a service mark of ADP, LLC.
Copyright © 2015 ADP, LLC. ALL RIGHTS RESERVED.