1. TOP 10 MOST SOCIALLY
MARKETABLE TENNIS ATHLETES

2. TOP 10 MOST SOCIALLY MARKETABLE ATHLETES
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KEI NISHIKORI : Japan
DIGITAL INDEX RANK
Social mentions: 10th
Twitter followers: 11th
Facebook page likes: 10th
Instagram followers: 19th
International reach: 11th
Positive sentiment: 2nd
Social fan following: 12th
Nearly 1 million fans (Instagram, Facebook, Twitter)
+
10

3. TOP 10 MOST SOCIALLY MARKETABLE ATHLETES
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CAROLINE WOZNIACKI : Denmark
DIGITAL INDEX RANK
Social mentions: 13th
Twitter followers: 7th
Facebook page likes: 8th
Instagram followers: 6th
International reach: 10th
Positive sentiment: 5th
Social fan following: 8th
2.5 million fans (Instagram, Facebook, Twitter)
9
+

4. TOP 10 MOST SOCIALLY MARKETABLE ATHLETES
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ANA IVANOVIC : Serbia
DIGITAL INDEX RANK
Social mentions: 9th
Twitter followers: 9th
Facebook page likes: 6th
Instagram followers: 14th
International reach: 8th
Positive sentiment: 10th
Social fan following: 7th
3.8+ million fans (Instagram, Facebook, Twitter)
8
+

5. TOP 10 MOST SOCIALLY MARKETABLE ATHLETES
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STAN WAWRINKA : Switzerland
DIGITAL INDEX RANK
Social mentions: 4th
Twitter followers: 10th
Facebook page likes: 11th
Instagram followers: 9th
International reach: 5th
Positive sentiment: 3rd
Social fan following: 10th
1 million+ fans (Instagram, Facebook, Twitter)
7
+

6. TOP 10 MOST SOCIALLY MARKETABLE ATHLETES
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MARIA SHARAPOVA : Russia
DIGITAL INDEX RANK
Social mentions: 8th
Twitter followers: 6th
Facebook page likes: 3rd
Instagram followers: 5th
International reach: 7th
Positive sentiment: 17th
Social fan following: 3rd
16 million+ fans (Instagram, Facebook, Twitter)
6
+

7. TOP 10 MOST SOCIALLY MARKETABLE ATHLETES
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ANDY MURRAY : Great Britain
DIGITAL INDEX RANK
Social mentions: 5th
Twitter followers: 4th
Facebook page likes: 5th
Instagram followers: 7th
International reach: 6th
Positive sentiment: 13th
Social fan following: 6th
6 million+ fans (Instagram, Facebook, Twitter)
5
+

8. TOP 10 MOST SOCIALLY MARKETABLE ATHLETES
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ROGER FEDERER : Switerzland
DIGITAL INDEX RANK
Social mentions: 6th
Twitter followers: 5th
Facebook page likes: 2nd
Instagram followers: 3rd
International reach: 4th
Positive sentiment: 12th
Social fan following: 2nd
17 million+ fans (Instagram, Facebook, Twitter)
4
+

9. TOP 10 MOST SOCIALLY MARKETABLE ATHLETES
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RAFAEL NADAL : Spain
DIGITAL INDEX RANK
Social mentions: 3rd
Twitter followers: 1st
Facebook page likes: 1st
Instagram followers: 8th
International reach: 2nd
Positive sentiment: 16th
Social fan following: 1st
22 million+ fans (Instagram, Facebook, Twitter)
3
+

10. TOP 10 MOST SOCIALLY MARKETABLE ATHLETES
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SERENA WILLIAMS : United States
DIGITAL INDEX RANK
Social mentions: 2nd
Twitter followers: 2nd
Facebook page likes: 7th
Instagram followers: 1st
International reach: 3rd
Positive sentiment: 8th
Social fan following: 5th
8.7 million fans (Instagram, Facebook, Twitter)
2
+

11. TOP 10 MOST SOCIALLY MARKETABLE ATHLETES
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NOVAK DJOKOVIC : Serbia
DIGITAL INDEX RANK
Social mentions: 1st
Twitter followers: 3rd
Facebook page likes: 4th
Instagram followers: 2nd
International reach: 1st
Positive sentiment: 4th
Social fan following: 4th
10 million+ fans (Instagram, Facebook, Twitter)
1
+

12. WIMBLEDON 2015 - METHODOLOGY
• Examining insights around the Wimbledon 2015
• Report based on social buzz captured from blogs, Facebook, G+, Reddit, Twitter, Dailymotion, Flickr, Instagram, Tumblr, VK, Disqus,
Foursquare, Metacafe, Wordpress, and YouTube. Social buzz is based off of aggregate total from May 2015 – June 2015
• Data from Adobe Marketing Cloud Solutions leveraged: Adobe Social
• Analysis based on:
• 5 million+ social mentions in data sample to date.
• Top 10 most marketable tennis athletes looks at top 20 ranked men and women players and calculates their social value based on social
mentions, Twitter followers, Facebook page likes, Instagram followers, international reach of buzz, positive sentiment of social mentions,
and total social fan following. Visit our website: adobe.ly/digitalindex
Read our blog:
adobe.ly/digitalindex
Follow us:
@adobeindex
Ask a question or make a suggestion:
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GLOSSARY
• International reach: amount of countries contributing to geo tagged social buzz
• Positive sentiment: Scale of buzz from 1-10. 10 being most positive, 1 being the least positive.
• Social fan following: total number of fans from Facebook, Twitter, and Instagram official pages