This presentation discusses tips and tricks for effective Google Adwords Campaign management.

1. six essential steps to cut costs and increase CTR A Quick Guide to Effective Google Adwords Campaign

2. Research your keywords There is no substitute to detailed keyword research Get more keywords than you think you need Differentiate between research and buy keywords in your market

3. Logical organization of Campaigns & Groups Campaigns contain Ad Groups which contain your keywords Groups clustered in very tight matches between phrases and ads If a keyword does not sit well, create a new Ad Group Any further difference and that means a new Campaign Ad for “Coffee Machine” keywords has “Coffee Machine” in the headline

4. Specific Landing Pages Take visitors to highly specifically optimized landing pages, usually not your home page http://www.adnanali.org/adnan-ali-bio and not http://www.adnanali.org

5. Rotate & Test ads Create two ads, always run two ads Always split test these ads Create a control ad and test if it works against your second ad Pick the winner (CTR & Conversion) and create another test ad Change one thing at a time and wait till at least 30 clicks before choosing winner

6. Win through ctr not high bids You can easily divide prescribed bid rates by two to start bidding. Check for performance and ad position. Change bid conservatively if required Delete non-converting keywords and cut your costs by 40%

7. Learn how Google adwords auction works http://www.adnanali.org/internet-marketing/introduction-google-adwords-auction/ The key point is that Quality Score is made up of three components: Click Through Rate (CTR) Relevancy of the Ad to the User Searched Keyword Landing Page Quality

8. Bonus: Quality score is essential An ad is only useful to the user if the landing page it leads to helps them find what they are looking for. A hight quality landing page should: have relevant, original content be easily navigable have quick load time minimum (none, if you ask me) popups or popunders be transparent about the nature of the business privacy policy

9. My experience Overall Campaign Click Through Rate of 10.91% Takes some careful planning, practice and creativity in testing ads Using Conversion Tracking helps me analyze my campaign from the click to the conversion. Set it up at the start of the campaign. Using Website Optimizer helps me tune landing page performance. Test, test, test…