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The Seven Deadly Sins
Richard Huntington
The Seven Deadly Sins
Of Planning
Gluttony
Over indulgence to
the point of
extravagance or
waste
Don’t indulge in the planning
echo chamber
Build your own approach from
evidence and experience
Envy
When someone lacks another’s superior quality, achievement or possessions and
desires them
Resist your envy for people that
‘make things’
Making meaning is far more
powerful than simply making
things
Lust
The feeling of intense desire for sex,
power and expensive things
Making the work great sounds
sexy but its not your job
Your job is to make sure the
work solves the problem
Greed
An inordinate or insatiable
longing for wealth, status
and power
Don’t become a servant of your
client’s greed and wishful thinking
Your real client is your customer
not the people that pay you
Sloth
A habitual disinclination to
exertion
You are fucking good, perhaps
you needn’t work so hard
Anxiety maketh the planner
Wrath
Intense response to a
perceived provocation,
hurt or threat
You are rightly angry about
inclusivity and diversity
Improving the inclusivity and
diversity of our work is on you
Pride
Foolish or irrationally corrupt sense of
one’s personal value
You think that we have a god
given right to exist
Changing reality is the only fit
job for a planner
Seven deadly sins of planning
Seven deadly sins of planning
Seven deadly sins of planning
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Seven deadly sins of planning

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Planners and strategists are wonderful people but we are all tempted by sin from time to time. Here are the seven greatest sins of the planner right now

Publicada em: Marketing
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Seven deadly sins of planning

  1. 1. The Seven Deadly Sins Richard Huntington
  2. 2. The Seven Deadly Sins Of Planning
  3. 3. Gluttony Over indulgence to the point of extravagance or waste
  4. 4. Don’t indulge in the planning echo chamber
  5. 5. Build your own approach from evidence and experience
  6. 6. Envy When someone lacks another’s superior quality, achievement or possessions and desires them
  7. 7. Resist your envy for people that ‘make things’
  8. 8. Making meaning is far more powerful than simply making things
  9. 9. Lust The feeling of intense desire for sex, power and expensive things
  10. 10. Making the work great sounds sexy but its not your job
  11. 11. Your job is to make sure the work solves the problem
  12. 12. Greed An inordinate or insatiable longing for wealth, status and power
  13. 13. Don’t become a servant of your client’s greed and wishful thinking
  14. 14. Your real client is your customer not the people that pay you
  15. 15. Sloth A habitual disinclination to exertion
  16. 16. You are fucking good, perhaps you needn’t work so hard
  17. 17. Anxiety maketh the planner
  18. 18. Wrath Intense response to a perceived provocation, hurt or threat
  19. 19. You are rightly angry about inclusivity and diversity
  20. 20. Improving the inclusivity and diversity of our work is on you
  21. 21. Pride Foolish or irrationally corrupt sense of one’s personal value
  22. 22. You think that we have a god given right to exist
  23. 23. Changing reality is the only fit job for a planner

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