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Rewarded Video Advertising: How to Engage the Mobile Gamer

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With this presentation, advertisers will understand the specific attributes of one of the most popular and effective ad models currently used in the mobile gaming industry. With relevant examples, we’ll try to help you understand how to leverage the full potential of your networks and measurement partners data, to achieve your acquisition and engagement goals.

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Rewarded Video Advertising: How to Engage the Mobile Gamer

  1. 1. Rewarded Video Advertising: How to Engage the Mobile Gamer ● 30-40 Minutes ● Ask questions at any time via this panel --> ● Q&A at the end ● Recording & slides via E-mail Housekeeping
  2. 2. Rewarded Video Advertising: How to Engage the Mobile Gamer Agenda 1. Introductions & Company Overviews 2. The App Ecosystem & Mobile Advertising 3. The History of the Rewarded Model 4. The Benefits & Impact of Rewarded Video Advertising 5. Innovations in Creative & Optimization 6. Conclusion & Summary 7. Q&A
  3. 3. INTRODUCTIONS & COMPANY OVERVIEWS
  4. 4. 22,000+ Integrated SDKs #1 100+ Billion 1k+ 150+ employees 2 Petabytes Monthly Traffic iOS Attribution SDK* Integrated Partners Data Points Tracked Monthly * Source http://mightysignal.com/top-ios-sdks?tag-24
  5. 5. 20K Active Gaming Apps 600M 1B+ 85% 98% 200 EmployeesMonthly Global Reach Video Completion RateApp Installs Human & Viewable (Moat Verified)
  6. 6. APP ECOSYSTEM & MOBILE ADVERTISING
  7. 7. Rewarded Video Advertising: How to Engage the Mobile Gamer The Rise of the App Ecosystem & Freemium Model 353B 2021 197B 2017 Source: App Annie Market Forecast, 2017 WORLDWIDE MOBILE APP DOWNLOADS: 56% GROWTH OVER NEXT 5 YEARS
  8. 8. Rewarded Video Advertising: How to Engage the Mobile Gamer The Growth Opportunity is in Mobile Games Gaming SocialOther 18-24 25-34 35-44 45-54 55+ 26% 28% 46% 21% 22% 15% 25% 17% Everyone plays games. 75% are between the ages of 25-54.* Gaming is the #1 category in mobile, with 55 minutes per day.* 70% Mobile users play mobile games & this will grow to 81% by 2020.** Source: *Tapjoy”s “Modern Mobile Gamer”, Jan 2017 ** comScore, 2016
  9. 9. Rewarded Video Advertising: How to Engage the Mobile Gamer Mobile Games : Freemium Model & Rewarded Advertising
  10. 10. Rewarded Video Advertising: How to Engage the Mobile Gamer Don’t Take our Word for it...Users are Saying this Loud & Clear! Gamers prefer rewarded Ads 4 to 1 Nearly 80% of US consumers indicate that they prefer opt-in ads that offer rewards such as in- app currency over mandatory ads, such as pre- roll videos. Source: Tapjoy’s Modern Mobile Gamer Report, June 2017
  11. 11. Rewarded Video Advertising: How to Engage the Mobile Gamer Rewarded Advertising : A Key Part of Mobile Advertising Growth Source: Mary Meeker Internet Trends, 2017 & IAB/PWC Internet Trends Report, 2016
  12. 12. THE HISTORY OF REWARDED ADVERTISING
  13. 13. Rewarded Video Advertising: How to Engage the Mobile Gamer • Age of Offerwall - Leveraging the rewarded model to climb app store ranking Evolution of The Rewarded Model: The Pioneer
  14. 14. Rewarded Video Advertising: How to Engage the Mobile Gamer • Rise of Video - Rich creatives to acquire & retain quality users; Brands starting to lean-in Evolution of The Rewarded Model: Present
  15. 15. Rewarded Video Advertising: How to Engage the Mobile Gamer • Virtual Reality & Augmented Reality • Rewarded advertising & Interactive video will become de-facto advertising models for brands to engage with consumers • Rewarded video is here to stay! Evolution of The Rewarded Model: Future
  16. 16. BENEFITS OF REWARDED VIDEO ADVERTISING
  17. 17. Rewarded Video Advertising: How to Engage the Mobile Gamer The Rewarded Video Model: Benefits to Users & Publishers Increased Retention, Ad Revenue & IAPOpt-In, Premium User Experience
  18. 18. Rewarded Video Advertising: How to Engage the Mobile Gamer The Impact of Rewarded Video Ads for Publishers Source: Tapjoy’s Maximum Impact Report, August 2017 1 4 2 3 IAP CONVERSION Users who engage with rewarded ads are 4.5x more likely to make an in- app purchase RETENTION 30-day retention increases 3-5x among those who engage with rewarded ads APP ENGAGEMENT User sessions increase 34% after engaging with a rewarded ad
  19. 19. Rewarded Video Advertising: How to Engage the Mobile Gamer The Rewarded Video Model: Benefits to Advertisers High Viewable & Completion RatesBrand Safe Environment
  20. 20. Rewarded Video Advertising: How to Engage the Mobile Gamer The Impact of Rewarded Video Ads for Advertisers Verified Human & Viewable Click Through Rate Video Completion Rate 98% 4% 85% *Tapjoy’s Moat In-app Performance Benchmarks, Q2 2017 Audible & Fully On-Screen on Completion 2X
  21. 21. CURRENT INNOVATIONS
  22. 22. Rewarded Video Advertising: How to Engage the Mobile Gamer Product Innovations in Creative INTERACTIVE VIDEO PLAYABLES PERSONALIZED
  23. 23. Rewarded Video Advertising: How to Engage the Mobile Gamer • Three sublevels of data • Make performance evaluations at the creative level • Optimize your best creatives across all ad channels Measurement Innovations in Creative Measuring creative in Adjust
  24. 24. Rewarded Video Advertising: How to Engage the Mobile Gamer Leveraging Measurement for Innovations in Creative • Cohort users to assess in-app performance per creative • Test creative across demographics and publishers • Create user lists based on customized criteria for enhanced targeting with the Audience Builder Using Adjust to optimize on your most influential creative
  25. 25. Rewarded Video Advertising: How to Engage the Mobile Gamer Product Innovations in Optimization Make a Purchase Level up in a Game Create an Account Subscribe for a Service Complete a Free Trial
  26. 26. Rewarded Video Advertising: How to Engage the Mobile Gamer Product innovations for optimization in Adjust Measurement Innovations in Optimization • Automated postback modules • The Adjust Fraud Prevention Suite • The Adjust Audience Builder
  27. 27. CONCLUSION & SUMMARY
  28. 28. Rewarded Video Advertising: How to Engage the Mobile Gamer Evolution of Measurement in Mobile • Attribution • In-app events • In-app revenue Adjust: Your ultimate mobile measurement resource
  29. 29. Rewarded Video Advertising: How to Engage the Mobile Gamer Evolution of Advertising in Mobile Gaming • Creative • Optimization • Programmatic Tapjoy: Maximum Mobile Impact
  30. 30. Rewarded Video Advertising: How to Engage the Mobile Gamer Q&A Joli Barretta Senior Product Specialist Adjust Pratik Shah Senior Director of Ad Products Tapjoy

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