2. Why GoMo?
6 billion mobile subscribers
More people access
internet on mobile than PCs
Apple is world’s most
precious company
40% of Google searches in
India are on mobile
Extremely dynamic market

3. Why mCommerce?

4. In India, more people access internet on mobile devices than on
desktops and laptops. Mobile is already becoming the primary
internet access method in India.
Mobile traffic in India crossed desktop traffic in May2012.
• 68% of these users have used their Smartphone to make a purchase at
least once. Seeing the numbers the impact is definitely big.
• Gadgets are the most popular online purchases: 68% of mobile internet
users have bought gadgets on their Smartphone followed by 40% who
have bought clothes & footwear & 34% who have bought books.
India gets maximum share of Google searches
from Mobile Devices.

5. 51% of Smartphone users are more likely to purchase from
retailers with a mobile-specific website, however only 4.8% of
retailers have a mobile site.
80% of customers abandon a mobile site if they have a poor
experience.
70% of all mobile searches result in action within 1 hour. 70% of
online searches result in action in one month.
Sales through mobile platform exceeded 16% of online sales on
Black Friday, up from 9.8% in 2011.
By 2014 Mobile Internet should take over desktop Internet usage.
No business is completely online if they are not available on mobile.

6. Mobile Influnce on your Business is growing

8. The mobile nature of smart phones and
tablets provides opportunities for these
The Path to
devices to trigger and influence consumer
behavior at any stage along the path to
Purchase
purchase.
Variety of triggers that set off a consumer's path to
purchase, ranging from a search engine find, to an
Facebook Like, to a tweet, to a Pinterest picture, to
an app.
Price comparisons, locating retailers, reading
reviews and checking product availability are
the most common activities overall.
One example could be that customer is on the train coming home
from work and chooses to do the research, browsing and deciding
on his or her phone and then saving the winning product to a
shopping cart, with the intent of purchasing that night from a laptop
at home.

9. Optimize Every Customer
Interaction
Emails
Pinterest
Blogs
Google
Twitter
Facebook

10. What do People buy on Mobile
Source : BigCommerce
• 70 percent of mobile shoppers made more purchases in 2012 than they did in 2011
from a Smartphone or tablet.
• Mobile users aged 25-44 are nearly twice as likely to feel that shopping from a mobile
device is more convenient than those aged 18-24 (42 percent vs. 23 percent).
• 55 percent of users under 30 would rather give up their computers for six months than
their smart phones.
Source : eMarketer.com

11. Conversion Rates are Misguiding
Businesses generally ignore the importance of mobile by just looking at the
lower conversion rates however it is a more efficient tool in bringing
customers to your Brand and create a huge area for Offline conversion.
For ROI from a mobile perspective, as with any other marketing medium,
there is always going to be an immeasurable point, where consumers go to
site, and they don’t purchase anything, but later they sign up for an email
list.
If offline conversions were tracked and
factored into the Smartphone figures the
conversion and ROI numbers would be
higher.

12. Grow your Business
Marketing costs are a major factor which
result in higher costs to acquire a new
customer.
Marketing your brand through mobile can
help you gain customers in the most
effective way and also at a lower cost and
hence reduce your marketing expenses
which further lowers the customer
Acquisition costs.
Mobilization for your business might cost a very less percentage of
your spending into marketing but would help you attain greater
number of customers which would overall reduce the price you pay
to attain a single customer.

13. Let Customers FIND you
Will consumers find your business on mobile?
Or will they find your competitors?
Did you know that if you search Google from your
phone versus your computer you will end up with
two totally different results?
Mobile Search is a universe of its own.
Google®, Bing® and Yahoo!® each index mobile and mobile-compatible sites
separately from non-mobile sites.
The earlier you adopt new technologies, the more time you have to build high
rankings and secure a highly visible position.

14. Mobile Optimization is cost-effective.
Depending on how many bells and
whistles you need to include and which
devices you want to target, mobile
websites can be created professionally
by adding optimizations to your current
website.
Not everyone is doing it.
Less than 5% of online businesses have a website that is compatible
with mobile. By going mobile now, you will be more experienced and in
tune with your mobile market later, which is a huge competitive
advantage.

15. Nielsen recently said that 73
percent of mobile searchers call
a business as a result of their
search. That’s Wow.
Phone calls are the highest value
leads most businesses receive.
Inbound phone calls are 15 times
more likely to convert to
Mobile customers than an inbound Web
lead that downloaded a white
Produces Calls paper or ebook.
A stunning 90 percent of mobile searchers take action within one day.
A more stunning 70 percent of mobile searchers take action within
one hour.

16. Without mobile-optimized code, most websites force
mobile users to scroll or zoom, or become unusable
because the content is squished together.
Fonts can become so small that they are unreadable,
and if your website uses Flash, you can be certain no
one on an Apple device will be viewing it.
Your business needs a
mobile optimized Website!

17. With
Optimization

18. Mobile sites are faster and more
accessible.
Speed really does matter. A huge
advantage of mobile websites is the
compact size and lightweight approach
to content, allowing it to load faster than
a full website.
If your website is not mobile optimized
and loads too slowly, your visitors
attention span wanes and it is more
likely they will move on to something
else.
Source : clicknewz.com

19. More Brand Loyalty
By creating a mobile site, you're better positioned to leverage the power of m-
commerce—and more likely to gain revenue from other channels, too.
According to the ForeSee study, consumers who are highly satisfied with a
mobile experience are 30% more likely to buy from that retailer online and
30% more likely to buy offline. They're also more likely to return to the main
e-commerce site, recommend it and be loyal to the brand

20. Mobile websites reach all audiences
Every Smartphone has a browser, so everyone can view your mobile website
so you don’t have to built it separately for each mobile platform and your entire
audience is immediately just a tap away.

21. Mobile sites are designed for the small screen, with the needs of mobile users in
mind. A mobile-friendly site can help your business connect with customers and
increase sales, but a bad mobile experience can drive your customers to your
competition.*
*Sources: Compuware, “What Users Want from Mobile

22. mobile APP?

23. Your Secret Weapon for Client Retention
It costs 6 to 7 times more to acquire a new
customer than it does to keep a current client.
In addition, it costs 4 times more to close a
deal with new customers than it does to up
sell a current one. That means you cannot
neglect your current customers!
A mobile app can help to not only get in front of potential customers, but also
engage that customer via the app to increase customer retention.
Today's non-stop onslaught of advertising has made brand awareness more
valuable than ever. Apps are a great way to build loyalty among your existing
customers, because giving them a highly useful tool builds substantial goodwill
toward your firm in their minds. What's more, apps are relatively inexpensive next
to, for instance, TV and radio advertising.
Source : www.profitguide.com apps-your-secret-weapon-for-client-retention-46030/2

24. Loyal Customers use Apps

25. A recent survey by Google about
what U.S. smartphone users want
from mobile websites shows that
fully 53% consider it important to
be able to download an app as
well.

26. U.S. smartphone users now spend 81% as much time using mobile apps as
on mobile websites—up from 73% in 2011. The study also showed that the
average user downloaded 41 apps per device in 2012, up from 32 in 2011.

28. LetsGoShop
mobile Commerce
solution by LetsGoMo

29. What you GET
Mobile Website
Iphone APP
Android APP
BB 7 and 10 APP
Tizen APP

30. What you GET
 Seamless Integration with your existing
eCommerce platforms
 Easily extend your mobile presence to
all major platforms
 Responsive Design optimized for
different resolutions and phone sizes.
 Multiple Easily configurable Templates
to choose for the Mobile App/Website,
based on your business model and
SKUs
 URL Mapping between Mobile and
Desktop Site

31. What you GET
 Re – Engage Users with Push
Notifications
 Social Integration with
Facebook/Twitter and Pinterest
 App Store Launch
 Hosting the Solution
 Google Analytics
 Mobile SEO
 Payment Gateway Integration

32. Our Pricing
 Fixed Model
You pay LetsGoMo a fixed cost for building the Apps
 Transaction based model
Reduced Cost + x % of each Transaction through Mobile App –
You pay LetsGoMo a reduced cost + x% of each transaction through
Mobile App. It is decided on the incoming traffic
Both the above models would include Customizations based on your
specific business needs.

33. LetsGoMo - the Mobile Partners
Letsgomo can be more than just a technology partner and help you mobilize your
business. We could provide you with an End-to-End Solution including:
Building you Mobile Strategy
Assessment of business objectives, audience, market and technology to use.
Design and User Experience
User experience, system architecture, wireframes and mockups, Analyze User
Flows, User Interface Design, Usability Analysis, Validate UI
Development
Technical content and platform integration, building and optimization, analytics and
quality assurance.
Release and Launch
App Store Approval in case of IOS Applications, Cloud Hosting / Integration, App
Analytics Integration
Support and Maintenance
Analysis, Create refreshing and functional updates and 45 Days Warranty and
Support

34. Visit us at letsgomo.com
Talk to us
: +919654074477
: LetsGoMo