7. / Mobile Apps
- Carry High Risks (not downloaded, uninstalled, poor ratings)
- Large Investment
- Multiple Platforms
- No Real-time Updates
- High Maintenance Costs (bugs, OS updates, new devices, new features)
/ Mobile Apps are the future.
/ How?
8. / Current mobile app development
resembles a launch – rigid release cycles,
high risks, high costs.!
/ Apps are complex!
/ Loss of remote control!
/ App Store (validate, submission, approval/rejection)!
MOBILE APP DEVELOPMENT
The future of digital experiences.
10. / How do we bring agility and control into
mobile apps?!
!
!
MOBILE APP DEVELOPMENT
Tools for the future
11. A new way to fly.!
!
/ More control after app goes live!
/ Responsive to shifting conditions!
/ Adaptive to user behavior!
!
MOBILE APP DEVELEOPMENT
Agility and Mobile Apps
12. We need tools – monitor, test,
and tune.
MOBILE APP
DEVELOPMENT
13. What We Need for the
Future of Mobile Digital
Experiences
/ Real-time controls to native UX !
components!
/ Analytics + ACTION!
/ Cross Platform Controller!
/ Implement AI and Personalized User
Experience!
!
!
14. A SAAS platform management
toolkit for controlling mobile user
experiences in native, hybrid,
and HTML5 based mobile apps.
/ Enables App publishers to push UI, UX,
and content changes to Apps real-time
/ Reduce the dependency on app
updates
/ Tools to change the “big-launch”
development approach to a more
agile and iterative process
16. / We can’t change the core app code, BUT we
provide the ability to change the app configuration,
data, and the way it responds to the user in real-time.!
!
!
/ Scaffolding to parameterize everything.!
!
!
/ Provides granular data about content access rather
than just events or page views.!
!
!
/ Server-side command center to monitor and control
and tune our apps.!
!
!
!
!
