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Indonesia millenials

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Millenials on Twitter Nowadays

Publicada em: Dados e análise
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Indonesia millenials

  1. 1. @NIELSEN #DEEPDIVE2015 SPECIAL INTEREST GROUPS INDONESIA
  2. 2. MILLENNIALS #DEEPDIVE2015
  3. 3. TWITTER IS A DAILY ACTIVITY FOR MILLENNIALS Base | Millennials (16-34 year olds) Question | Q5, Q8, Q10 (Full questions in notes) Index against Total Twitter user Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia 62% Read Tweets 54% Tweet 42% Watch videos (Index: 100) 57% Check trends ON A DAILY BASIS, MILLENNIALS… Whilst hanging out with friends 56% (Index: 105) Whilst at the gym/exercising Whilst shopping ENGAGING ON THE GO AND IN THE MOMENT… 41% (Index: 109) 49% (Index: 104) 76%use Twitter every day (Index: 99)
  4. 4. MILLENNIALS ENGAGE WITH TWITTER STRONGLY ALL THE WAY THROUGH THE DAY 0% 80% Midnight-7am 7am-9am 9am-Noon Noon-3pm 3pm-6pm 6pm-9pm 9pm-Midnight Total Millennials Base | Millennials (16-34 year olds) Question | Q11. And when during the day do you use Twitter? Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia
  5. 5. VALUE OF A TWITTER MILLENNIAL Base | Millennials (16-34 year olds) Question | Q7, Q8, Q10, Q57, Q63, Q65 (Full questions in notes) Index against Total Twitter user Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia 24% shop online or in-store at least once a week (Index: 109) 36% are easily influenced by others’ opinions (Index: 101) 31% intend to upgrade their smartphone in the next 12 months (Index: 91) 59% use Twitter whilst watching TV (Index: 106) 62% use a mobile device as the main way to access Twitter (Index: 104) 76% view ads on Twitter at least once a week (Index: 100) OPPORTUNITY INTERRUPT
  6. 6. MILLENNIALS CONNECT WITH BRANDS Base | Millennials (16-34 year olds) who follow brands Question | Q50. Please select the following types of Twitter accounts/people that you follow. Index against Total Twitter user Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia of Millennials follow brands/ companies 82% Movies News and Magazines TV Channels or Shows Sports Teams Mobile Phone Manufacturers 0% 40% 29% 33% 34% 38% 39% 103 INDEX 97 95 102 99 TOP 5 TYPES OF BRANDS MILLENNIALS FOLLOW
  7. 7. TELL A LASTING STORY WITH MILLENNIALS Base | Millennials (16-34 year olds) Question | Q50, Q25, Q22 (Full questions in notes) Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia WHY MILLENNIALS FOLLOW BRANDS To be notified of special offers/promotions/sales When considering purchasing a brand/product To learn about new product/service releases To stay up to date with news about the brand/company I like the brand 40% 42% 43% 45% 46% 42% 43% 43% 44% 46% HOW MILLENNIALS DISCOVER WHO TO FOLLOW 51% Retweets 46% E-mail/timeline recommendations from Twitter 40% ‘Who to follow’ section 37% TV of Millennials follow brands/ companies 82%
  8. 8. 54% have searched for a brand online 51% looked at reviews/ recommendations 51% found out more information about a brand 49% visited a brand website 41% purchased brands/products Base | Millennials (16-34 year olds) Question | Q29: As a result of following brands/companies on Twitter, have you done any of the following? Source | Nielsen Twitter Consumer Deep Dive Survey, August 2015, Indonesia 49% have Tweeted about a positive experience AS A RESULT OF FOLLOWING BRANDS/COMPANIES ON TWITTER, MILLENNIALS… CONVERTING EXPOSURE
  9. 9. @NIELSEN #DEEPDIVE2015 SPECIAL INTEREST GROUPS INDONESIA

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