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PRESENTATION ON KENTUCKY FRIED CHICKEN PRESENTED BY ADITYA GUPTA
ABOUT KFC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MENU ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
GLOBAL SUCCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let us look at the competitive advantage that KFC may have over competitors. Yes Yes Yes Yes Yes Size & Capital Yes Yes Yes Yes Yes Chicken Taste No Yes No Yes Yes Store Management Yes Yes Yes Yes Yes Art  of operating Yes Yes Yes Yes Yes Reputation & Brand name Sustainable Advantage Hard to Substitute Hard to Copy Valuable Rare Resource
CULTURAL FACTORS AND SUCCESS ,[object Object],[object Object],[object Object],[object Object]
KFC IN INDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHANGING NAME
 

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KFC History and Global Success in 40 Characters

  • 1. PRESENTATION ON KENTUCKY FRIED CHICKEN PRESENTED BY ADITYA GUPTA
  • 2.
  • 3.
  • 4.  
  • 5.
  • 6. Let us look at the competitive advantage that KFC may have over competitors. Yes Yes Yes Yes Yes Size & Capital Yes Yes Yes Yes Yes Chicken Taste No Yes No Yes Yes Store Management Yes Yes Yes Yes Yes Art of operating Yes Yes Yes Yes Yes Reputation & Brand name Sustainable Advantage Hard to Substitute Hard to Copy Valuable Rare Resource
  • 7.
  • 8.
  • 9.
  • 10.