This is Week 2 Practice.

1. PR vs Marketing vs Advertising
A WEEK 2 PRACTICE
BY
ADDICUS PATTON

2. THE QUICK AND DIRTY
• MARKETING: All actions a company uses to
pair their product or service to the customer
• ADVERTISING: Marketing media that is bought
or paid for.
• PUBLIC RELATIONS: Marketing that is not
purchased but earned through media
coverage.

3. Marketing Examples
• Advertising and Public relations fall under this
umbrella.
• Sweepstakes
• Slogans
• Packaging

4. Advertising Examples
• Commercials
• Billboards
• Magazine ads
• Internet Banner ads
• Paid Advertisements
• Product placement in movies and TV

5. Public Relations Examples
• Radio Interviews
• News paper or Magazine articles
• Newscast reports
• Celebrity recognition
• Word of mouth
• Social media mentions

6. Advertising
Pros
• Company has more control
over the outcome.
• Easier to predict timing and
placement of mention
Cons
• Expensive to make
• Costs money to research.
• Often gets ignored or
looked over
• Very few commercials are
well liked, most are ignored
or forgotten quickly.

7. Public Relations
Pros
• More believable because it
comes from an outside
source from the company.
• It doesn’t cost money
• Builds trust in the company
by validation from a known
source.
Cons
• Sometimes unpredictable
• Could have less exposure
then advertisements
• Social media can backfire or
turn if not monitored.

8. Conclusion
• PR and Advertising both have their merits
under the Marketing umbrella.
• Both should be used to build a strong
Marketing strategy.
• The use or overreliance on one method can
create an unbalanced and ineffective
campaign.