The Buzzword Bingo exercise we include in all our training - at the IAB it got the best ever feedback

1. BWB*
OR HOW TO TALK ABOUT
MOBILE IN ENGLISH!
• * BuzzWord Bingo!
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2. 1!
Gamification!
h"p://en.wikipedia.org/wiki/Gamifica5on
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3. Even a progress bar can help!
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4. 2!
Internet of Things!
h"p://en.wikipedia.org/wiki/Internet_of_Things
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5. h"p://www.arduino.cc/
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6. Private & Confidential – Copyright Addictive Ltd 2011!

7. 6!
Digital Out of Home (DOOH)!
h"p://en.wikipedia.org/wiki/Out-­‐of-­‐home_adver5sing#Digital_Out_Of_Home_-­‐_DOOH
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8. Private & Confidential – Copyright Addictive Ltd 2011!

9. 8!
Augmented Reality!
h"p://en.wikipedia.org/wiki/Augmented_reality
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10. Private & Confidential – Copyright Addictive Ltd 2011!

11. Private & Confidential – Copyright Addictive Ltd 2011!

12. Private & Confidential – Copyright Addictive Ltd 2011!

13. 10
UGC!
h"p://en.wikipedia.org/wiki/User-­‐generated_content
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14. 1 : 9 : 90!
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15. Private & Confidential – Copyright Addictive Ltd 2011!

16. 11!
LBS!
h"p://en.wikipedia.org/wiki/Loca5on-­‐based_service
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17. Private & Confidential – Copyright Addictive Ltd 2011!

18. Physical!
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19. 13!
Transmedia Storytelling!
h"p://en.wikipedia.org/wiki/Transmedia_storytelling
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20. Private & Confidential – Copyright Addictive Ltd 2011!

21. Private & Confidential – Copyright Addictive Ltd 2011!

22. Private & Confidential – Copyright Addictive Ltd 2011!

23. 15!
Kinetic !
h"p://en.wikipedia.org/wiki/Kinect
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24. 16!
Cloud Computing!
h"p://en.wikipedia.org/wiki/Cloud_compu5ng
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25. CLOUD COMPUTING CHANGES
EVERYTHING!
h"p://www.youtube.com/watch?v=rdNOloAH9Q
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26. Private & Confidential – Copyright Addictive Ltd 2011!

27. Private & Confidential – Copyright Addictive Ltd 2011!

28. 20!
QR!
h"p://en.wikipedia.org/wiki/QR_code
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29. PHYSICAL!
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30. 21!
NFC!
h"p://en.wikipedia.org/wiki/Near_field_communica5on
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31. NFC
h"p://www.engadget.com/2011/02/15/deutsche-­‐telekom-­‐rolling-­‐out-­‐nfc-­‐payments-­‐with-­‐t-­‐mobile-­‐usa-­‐oth/?
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utm_source=engadget&utm_medium=twi"er

32. Private & Confidential – Copyright Addictive Ltd 2011!

33. Bump to transfer via Paypal!
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34. 23!
GPS!
h"p://en.wikipedia.org/wiki/Global_Posi5oning_System
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35. Location!
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36. Private & Confidential – Copyright Addictive Ltd 2011!

37. 25!
Wi-Fi!
h"p://en.wikipedia.org/wiki/Wi-­‐Fi
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38. In a new report, it reckons that almost two thirds -- 63 percent – !
of the traffic generated by smartphones, tablets and feature phones!
will run over Wi-Fi and femtocells by 2015!
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39. Boris
Johnson
Pledges
Full
Wi-­‐Fi
Coverage
For
London
2012
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40. 27!
Caching!
h"p://en.wikipedia.org/wiki/Cache
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41. Private & Confidential – Copyright Addictive Ltd 2011!

42. “Maps will automatically start caching the areas you visit the most !
when your device is plugged in and connected to WiFi (e.g., the nightly charge).”!
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43. 30!
HTML5!
h"p://en.wikipedia.org/wiki/HTML5
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44. http://www.dvirreznik.com/2010/06/html5-infographic/!
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45. The Gmail “app” – HTML5!
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46. simon@addictivemobile.com
mobilefix@addictivemobile.com
@addictivemobile
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