Adam P. Coulter

Greater Boston Area, ma United States

Social Media Marketing Specialist

Advertising / Marketing / PR

Social Media Marketing Specialist in the Publications/PR department at Curry College. Developed and now executing a strategic social media plan, across the college, with a focus on audience/community acquisition, increasing positive brand awareness and ultimately, tying our social media efforts to prospective student applications, enrollment and alumni giving. . Since Sept. 2011 have increased Positive Brand Mentions by 350% . Since Sept. 2011 have increased our social audience from no followers/fans to 11,500. . In 12 months helped to attract and nurture 70 prospective students through stages of the admission funnel. Created from the ground-up institutional social media account