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This is a light-hearted walkthrough of product managers for designers, intended to help bridge the gap in understanding about the different roles and how to make the product manager / designer relationship stronger and more productive.
Getting the Most fromyour Product Manager A tale from the other side Adam Nash August 26, 2011
Product Managers Complaints• Too short term focused• Too metrics focused• Don’t deﬁne the “user” or “use case” well• Don’t care about quality• Want fast not great• Prioritize increments over transformation
What Makes a Great Product Manager Business UX Technology
What Do We Demandof Product Managers?• Strategy How do we win the game, and how do we keep score?• Prioritization What are the steps from here to there, and what order do we do them in?• Execution For this phase, what’s the list of what has to get done, and are we on track?
Results Matter• In the end, we judge product managers by whether they “win games”• They don’t play the game, but they are judged by the record of their products• They cover any gaps. No excuses.• Responsibility, often without authority
How do you get the most from them?• Explicitly require them to ﬁll expectations: strategy & metrics, prioritization, execution• Recognize you’ll be more risk tolerant of radical change in some cases• Recognize you’ll be more risk averse around inconsistency or quality• Use your insights, user focus, empathy, and inspiration to avoid problems and to create new solutions• Visualization is your superpower. Over producing to frame discussions & decisions is often the right approach