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Integrated Marketing by:
Adam Bauer as Big Sky Media: from 2003 - 2012

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INTRODUCTION
Overview
This deck highlights Adam Bauer’s integrated marketing portfolio from 2003 through 2012.
Adam created and produced these programs through his solely owned LLC, Big Sky Media, delivering
programs with music technology companies imeem, Myspace, and Soundtracking and independently for
the brands of Scion, Monster Energy Drink, Sonos, and many more.
Adam managed team sizes varying in size from 2 to 30 people to produce these programs.
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3.
UNIQUE
ASSETS
TO
INCREASE
YOUR
REVENUE
Adam has these long standing relationships with the following entities, allowing you to expand any
program to any of 25 U.S. cities or top U.S. music or film festival:
• Local venues and influential promoters in 25 U.S. metro markets
• C3 Presents, Superfly Productions, Another Planet Entertainment, Transmission
Entertainment, SXSW
• Tribeca Film Festival, Sundance, CMJ
• Live Nation, AEG
• The Messina Group (Kenny Chesney, Taylor Swift, and George Strait Tours)
• FUSE
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4.
PREVIOUS
MUSIC
TECHNOLOGY
CLIENTS
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5.
PREVIOUS
CLIENTS
Heineken Myspace
Scion Dentyne
Toyota Microsoft BizSpark
Live Nation
StumbleUpon MediaVest
Sonos Ticketmaster
Soundtracking Popdust
Dim Mak Records Fashism
App.Net
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PROGRAMS
CREATED
&
PRODUCED
Overview
• Adam has created and produced integrated marketing programs since 2003 that include over
500 branded events.
• The majority of those 500+ events occurred in 25 different markets across the U.S. during the
Emerging Artists Tour and BEAT Tour that Adam created with title sponsorship from Scion from
2003 – 2008.
• Since 2008, these programs have been more digitally focused with the live event as just one
variable to the entire program.
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imeem
Live
presents
Bloc
Party
Description: A super secret concert by Bloc Party on September 18, 2008 at Roseland Ballroom attended by over 3,000
people and announced only three days before the show coordinated with Atlantic Records to promote the upcoming
release of Bloc Party’s Intimacy album. Entry required an RSVP through each person’s imeem account.
Goals: Increase imeem brand awareness and connectivity with tastemaking music fans in the New York metro area.
KPIs: Number of increased imeem user accounts from the New York metro area + number of event attendees
Highlights: Exceeded expectations of all KPIs
Digital + Event Marketing
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SCION
EMERGING
ARTISTS
TOUR
Description: An annual nationwide tour from 2003 – 2005 lasting six months in 25 U.S. cities highlighting the best local
DJs in each market sending the best local DJ to the annual Winter Music Conference.
Goals: Create a connection between the local nightlife community in 25 U.S. markets and the new Scion brand that
launched in 2003 to increase Scion brand awareness and differentiate it as a “cool, affordable car” against its
competitors.
KPIs: Number of event attendees and local DJ submissions, Month to Month sales of Scion cars
Highlights: Scion dealerships in the participating markets were sold out of Scion vehicles during the duration of the tour.
Event Marketing Only
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9.
SCION
BEAT
TOUR
Description: An annual nationwide tour from 2006 – 2008 lasting six months in 25 U.S. cities giving local DJs the chance
to upload their set mix on imeem.com for the chance to open for national headliners in their city.
Goals: Continue to differentiate the Scion brand as a “cool, affordable car” against its competitors by accessing the early
adopters and tastemakers in each of the participating markets.
KPIs: Number of event attendees and local DJ submissions, Month to Month sales of Scion cars
Highlights: Generated over 1,000,000 plays of all DJ set submissions on imeem.com proving the viral benefits of a
digital technology partner for the Scion brand. Scion vehicles continued strong sales in all participating markets.
Digital + Event Marketing
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HEINEKEN
REMIX
CHALLENGE
&
LATE
NIGHTS
Description: An online DJ remix contest utilizing Myspace and Soundcloud with paid media served through Myspace and
Ticketmaster combined with a 4 City Tour with headlining DJs in Miami, Los Angeles, New York, and Chicago.
Goals: Connect the Heineken brand with the community of EDM DJs and influential social media all stars.
KPIs: Social media reach through Myspace, Soundcloud, Facebook, and Twitter + the number of event attendees and
DJ remix submissions
Highlights: Exceeded expectations of all KPIs
Digital + Event Marketing
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SCION
IQ
CITY
Description: A location based program utilizing foursquare’s API to drive consumers to Scion dealerships to test drive the
new Scion iQ. Delivered 942 foursquare Tips at 942 venues in 15 metro areas generating over 60,000 mobile exposures
a month with no purchased media. Focused on the five state region of Texas, Oklahoma, Louisiana, Arkansas, and
Mississippi (GST Region).
Goals: Increase awareness of the new Scion iQ, increase traffic at Scion dealerships, and connect it with getting around
your city easier and more efficiently.
KPIs: Number of iQ test drives, number of Tip exposures, increase in social search of Scion dealerships, number of
connected foursquare accounts
Highlights: Generated over 60,000 mobile exposures a month, the GST Region became the #1 seller of Scion iQs
during the program.
Digital Marketing Only
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MUSIC
&
FILM
FESTIVALS
Adam has created exclusive digital and event marketing programs for brands at these festivals:
• Lollapalooza: imeem + Dentyne
• SXSW: Microsoft, StumbleUpon, Soundtracking, Sonos, imeem, Popdust, Picplz, App.Net
• Austin City Limits: imeem + Dentyne
• Treasure Island: Soundtracking + imeem
• Coachella: imeem + GreenShoelace
• CMJ: GreenShoelace + Neon Gold Records
• Sundance: Toyota (Akon + Sweet Comedy Show)
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ARTISTS
WORKED
WITH
(ParTal
List)
Snoop Dogg A-Trak Cool Kids
Timbaland MSTRKRFT Flosstradamus Treasure
Bloc Party Klever Fingers
Craze Irie
Local Natives
Tittsworth Body Language
Mumford & Sons Jazzy Jeff Bird Peterson
Girl Talk Peanut Butter Wolf Steve Aoki
& many, many more……
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LINKS
TO
PROGRAM
RECAP
VIDEOS
imeem LIVE PRESENTS BLOC PARTY
http://vimeo.com/19197471
HEINEKEN LATE NIGHTS
http://vimeo.com/25051557
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CONTACT
Big Sky Media Adam Bauer – Big Sky Media
241 Centre St., 4th Floor Email: abauer@bigskyhq.com
New York, New York 10013 LinkedIn: linkedin.com/in/adambauer
Mobile: 917.553.1250 Twitter: @adambauer
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