1. 16 Facts About
LMA – Bay Area Chapter

2. We are the Northern California Chapter of
The Legal Marketing Association
We’re here
LMA, as a whole, has:
• Over 3000 members
• 19 Chapters, 26 City Groups
• 11 Committees, 3 Task Forces
We have:
• 179 members
• 2 City Groups (& one more coming!)
• 6 Committees

3. We are a “big tent” – we welcome all!
To achieve our goal as the
“The Authority for Legal Marketing,”
we welcome all parties who are
engaged in marketing and business
development in the legal industry
We achieve our mission by providing
superior educational programming,
mentoring and networking opportunities

4. We offer many educational and networking
events for legal marketers
In 2013,
we offered
20 events

5. We tailor our programs to different segments
of our market
We offer monthly educational
programs for legal marketing
professionals
We develop programs that
appeal to entry- and midlevel marketers, senior
marketers, small & solo
practitioners, and
technology specialists
We conduct three closed door
“Lead Marketer Roundtables” per
year where senior marketers can
share ideas
We offer “small & solo”
programming in collaboration
with the Bar Association of San
Francisco on topics of interest
to small firms
We produce an annual
technology conference to
educate marketers and
technology specialists

6. We regularly collaborate with other legal
organizations
We work with the Bar Association of
San Francisco (BASF) to deliver quality
“small & solo” practice programs
We work with local ALA chapters to
cross promote programs
We work with the local ILTA chapter
develop technology programs and to
cross promote programs
Recognizing that legal marketing is
not only practiced by dedicated inhouse legal marketers, LMA-Bay
Area Chapter works with other
local legal industry organizations to
develop and deliver quality legal
marketing education

7. We reach many people throughout the
San Francisco Bay Area
Sacramento, Silicon
Valley and the East
Bay connect to our
monthly programs
through web
conferencing
Those regions also
conduct their own
programs, networking
events and socials

8. Attendance at our events has been growing
1,106
884
2012
2013
4
29
+725%
Silicon Valley
46
128
+278%
Sacramento
79
70
-12%
755
879
+16%
East Bay
San Francisco
2012
2013

9. Our membership has grown steadily
190
Members get:
 Free attendance at monthly
educational events
 Discounts to premium and
partner events
152
 The many benefits provided
by our national organization
138
2011
2012
2013

10. Our Legal Marketing Technology Conference
has national appeal
245 people attended:
 25% growth over the previous year
 38% travelled 100+ miles to attend
We cover a broad range of topics
We have broad attendance

11. We throw great parties!
We provide opportunities to
network in fun atmospheres
throughout the year

12. Our programs are available online
LMA Replay is a website
that houses video
recordings of our
educational programs

13. We communicate frequently and (we hope) well
We have improved the quality,
breadth and reach of our
communications
We have implemented a brand
refresh on our email communications
and e-newsletter
Our SPLASH! e-newsletter reaches
over 1,100 subscribers weekly – up
from 660 in 2011
Newsletter subscribers
1,106
660
2011
2013

14. We communicate through many digital and social
media channels
Our 2001 spoof video even won an
ABA Law Industry Video award!
Prospecting for Clients – our homage
to Ken Burns. How did those early
California lawyers get clients?

15. We have a generous community of sponsors that
supports our activities
36 sponsors supported our chapter in 2013

16. We have an energetic community of volunteers that
makes this all happen*
* And one part time employee

17. There are many ways to connect with us
and get involved
legalmarketing.org/bayarea
facebook.com/legalmarketingbayarea
linkedin.com/groups/Legal-MarketingAssociation-Bay-Area-83645
lmatechconference.com
twitter.com/lmabayarea
lmareplay.com
lmabayarea.camp9.org/subscribe