A few slides that show examples of how the major marketing process steps mapped to the Siebel application - this presentation was actually about 40-50 slides.

2. Create Initiatives Business Unit, Purpose, Dates, Currency, Country, may be added if required. OMO Program Roll-Up Support via LOV Field (shown in descr). OMO Program Data

4. Tactic (Program) Details Added Source code generated and can combine values from the program Name, Code, Type, Region, Status, Dates, Objectives, Organization, Summary, Periods, Product Lines, Products, and Associations to activities, campaigns, metrics, documents are available. Currency, Priority, Language, Country, Industry, Partner, Segment, Audience, and Follow Up Channel can potentially be added.

6. Campaign Execution Campaigns for invitation emails and telesales follow up have members loaded and launched, then responses are tracked. Inbound campaigns (e.g. web download) are set up and wait for responses (or automatically added to a follow-up campaign as a member). Automatic loading/launching campaigns, reviewing the system task status, viewing members, auditing change, distributing lists, and tracking results are OOTB functions. Campaign attributes can determine how campaign waves are launched and what routing rules are applied such as region, department, partner, type (OTN, Call Me, Seminar, Exec Event, Scores, etc.) Campaign Members are created for any call or email list.